---
title: "Circle vs Memberful: Which is searched more?"
description: "Is Circle or Memberful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/membership-platforms/compare/circle-vs-memberful"
publisher: "Brandwave"
---

# Circle vs Memberful: Which is searched more?

Is Circle or Memberful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Circle and Memberful
- **Competitive set**: Membership platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Circle Share of Search**: 0.06%
- **Memberful Share of Search**: 0.03%

## Is Circle or Memberful more popular in search?

- In September 2026, Circle had more branded searches than Memberful among membership platforms worldwide. Circle had about 3,600 branded searches, while Memberful had 1,600. Circle made up 0.06% of all membership platform searches we track, and Memberful accounted for 0.03%.
- Circle was ahead of Memberful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circle’s share of searches among membership platforms worldwide moved from 0.14% to 0.06%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Memberful’s share of searches among membership platforms worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

## Top membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Circle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Memberful did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Circle | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Mighty Networks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Skool | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Patreon | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| MemberPress | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Kajabi | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Podia | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wild Apricot | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Substack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Memberful | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about membership platforms

- Asked ChatGPT "Which membership platform should I use?": 1. Patreon, 2. Circle, 3. Skool, 4. Kajabi, 5. Podia
- Asked ChatGPT "What are the best membership platforms?": 1. Circle, 2. Mighty Networks, 3. Skool, 4. Podia, 5. Kajabi, 6. Patreon, 7. MemberPress
- Asked ChatGPT "What's the best membership platform for a paid community?": 1. Circle, 2. Skool, 3. Mighty Networks, 4. Patreon, 5. Kajabi
- Searched Google, AI Overview "membership platforms": 1. Mighty Networks, 2. MemberPress
- Searched Google, AI Overview "membership site software": 1. MemberPress, 2. Wild Apricot

Not named in any answer: Substack and Memberful.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for membership platforms worldwide in September 2026?

- Estimated monthly branded searches for Circle worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
- Estimated monthly branded searches for Memberful worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

## Month by month

| Month | Circle estimated searches | Circle Share of Search | Circle rank | Memberful estimated searches | Memberful Share of Search | Memberful rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.14% | 9 | 2.4K | 0.05% | 10 |
| Nov 2025 | 5.4K | 0.11% | 9 | 1.9K | 0.04% | 10 |
| Dec 2025 | 4.4K | 0.09% | 9 | 2.4K | 0.05% | 10 |
| Jan 2026 | 5.4K | 0.09% | 9 | 2.4K | 0.04% | 10 |
| Feb 2026 | 5.4K | 0.1% | 9 | 2.4K | 0.05% | 10 |
| Mar 2026 | 5.4K | 0.09% | 9 | 2.4K | 0.04% | 10 |
| Apr 2026 | 5.4K | 0.1% | 9 | 1.9K | 0.03% | 10 |
| May 2026 | 4.4K | 0.07% | 9 | 1.9K | 0.03% | 10 |
| Jun 2026 | 4.4K | 0.07% | 9 | 1.9K | 0.03% | 10 |
| Jul 2026 | 3.6K | 0.07% | 9 | 1.6K | 0.03% | 10 |
| Aug 2026 | 4.4K | 0.07% | 8 | 1.3K | 0.02% | 10 |
| Sep 2026 | 3.6K | 0.06% | 8 | 1.6K | 0.03% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Circle’s and Memberful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Circle**: Measured on the search term “circle.so”.
- **Memberful**: Measured on the search term “memberful”.

- [Circle profile](/demand/global-en/brands/circle)
- [Memberful profile](/demand/global-en/brands/memberful)
- [All membership platforms worldwide](/demand/global-en/categories/membership-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Circle or Memberful more popular in search?

In September 2026, Circle had more branded searches than Memberful among membership platforms worldwide. Circle had about 3,600 branded searches, while Memberful had 1,600. Circle made up 0.06% of all membership platform searches we track, and Memberful accounted for 0.03%.

## Cite this page

Brandwave. "Circle vs Memberful: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/membership-platforms/compare/circle-vs-memberful

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/membership-platforms/compare/circle-vs-memberful. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
