--- title: "Calm vs Insight Timer: Which is searched more?" description: "Is Calm or Insight Timer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/meditation-apps/compare/calm-vs-insight-timer" publisher: "Brandwave" --- # Calm vs Insight Timer: Which is searched more? Is Calm or Insight Timer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calm and Insight Timer - **Competitive set**: Meditation apps - **Market**: Global - **Month measured**: Sep 2026 - **Calm Share of Search**: 33.8% - **Insight Timer Share of Search**: 33.5% ## Is Calm or Insight Timer more popular in search? - In September 2026, Calm and Insight Timer were level in searches among meditation apps worldwide, with an estimated 87.5K versus 86.8K branded searches, at 33.8% and 33.5% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Calm took it in December 2025, Insight Timer took it in April 2026, Calm took it in September 2026. - Across the 12 months ending September 2026, Calm’s share of searches among meditation apps worldwide moved from 24.6% to 33.8%, and its estimated monthly branded searches moved from 53.7K to 87.5K. - Across the 12 months ending September 2026, Insight Timer’s share of searches among meditation apps worldwide moved from 29.3% to 33.5%, and its estimated monthly branded searches moved from 64K to 86.8K. ## Top meditation apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Calm and Insight Timer showed up in all five answers. Calm was listed before Insight Timer in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Headspace | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Calm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insight Timer | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Waking Up | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Healthy Minds Program | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Medito | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Smiling Mind | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Balance | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BetterSleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Happier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meditation apps - Asked ChatGPT "Which meditation app should I use?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Medito - Asked ChatGPT "What are the best meditation apps?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Medito, 5. Waking Up, 6. Balance - Asked ChatGPT "What's the best meditation app for daily mindfulness?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Healthy Minds Program - Searched Google, AI Overview "meditation apps": 1. Insight Timer, 2. Calm, 3. Headspace, 4. Waking Up, 5. Smiling Mind, 6. Healthy Minds Program, 7. Medito - Searched Google, AI Overview "mindfulness app": 1. Calm, 2. Headspace, 3. Insight Timer, 4. Healthy Minds Program, 5. Waking Up Not named in any answer: BetterSleep and Happier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for meditation apps worldwide in September 2026? - In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches. - In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%. ## Month by month | Month | Calm estimated searches | Calm Share of Search | Calm rank | Insight Timer estimated searches | Insight Timer Share of Search | Insight Timer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 53.7K | 24.6% | 2 | 64K | 29.3% | 1 | | Nov 2025 | 53.7K | 26.4% | 2 | 63.5K | 31.2% | 1 | | Dec 2025 | 64K | 31.1% | 1 | 52.8K | 25.6% | 2 | | Jan 2026 | 83.2K | 32.2% | 1 | 80.7K | 31.2% | 2 | | Feb 2026 | 83.5K | 36.7% | 1 | 56.2K | 24.7% | 2 | | Mar 2026 | 89.2K | 36.3% | 1 | 62.2K | 25.3% | 2 | | Apr 2026 | 48.4K | 26% | 2 | 52.3K | 28.1% | 1 | | May 2026 | 42.4K | 23.2% | 2 | 51.8K | 28.3% | 1 | | Jun 2026 | 43.9K | 22.8% | 2 | 55.8K | 29% | 1 | | Jul 2026 | 40.6K | 24.1% | 2 | 49.6K | 29.4% | 1 | | Aug 2026 | 46.6K | 23.6% | 2 | 54.8K | 27.7% | 1 | | Sep 2026 | 87.5K | 33.8% | 1 | 86.8K | 33.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Calm’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calm**: Measured on the search terms “calm app”, “calm meditation” and “calm meditation app”, summed into one figure. - **Insight Timer**: Measured on the search terms “insight timer”, “insight timer app” and “insight timer meditation”, summed into one figure. - [Calm profile](/demand/global-en/brands/calm) - [Insight Timer profile](/demand/global-en/brands/insight-timer) - [All meditation apps worldwide](/demand/global-en/categories/meditation-apps): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calm or Insight Timer more popular in search? In September 2026, Calm and Insight Timer were level in searches among meditation apps worldwide, with an estimated 87.5K versus 86.8K branded searches, at 33.8% and 33.5% of the total. ## Cite this page Brandwave. "Calm vs Insight Timer: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/meditation-apps/compare/calm-vs-insight-timer This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meditation-apps/compare/calm-vs-insight-timer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.