--- title: "Meditation apps: Which brands are most popular in search?" description: "Compare brands that offers an app for meditation and mindfulness. Share of Search among Insight Timer, Calm, Headspace, Happier and Balance, the meditation apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/meditation-apps" publisher: "Brandwave" --- # Meditation apps: Which brands are most popular in search? Compare brands that offers an app for meditation and mindfulness. Share of Search among Insight Timer, Calm, Headspace, Happier and Balance, the meditation apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meditation apps - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Insight Timer, 49% ## Which brand is most popular in search among meditation apps worldwide? - In August 2026, Insight Timer was the most searched among meditation apps worldwide, with an estimated 77.2K branded searches and 49% estimated Share of Search within this set. - Calm is in 2nd place, 17.9 percentage points behind at 31.1% Share of Search. - Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide increased from 40.9% to 49%. - Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide decreased from 32.9% to 31.1%. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide decreased from 18.3% to 14.5%. - Across the 11 months ending August 2026, Happier’s estimated Share of Search among meditation apps worldwide decreased from 6.6% to 4.7%. - Across the 11 months ending August 2026, Balance’s estimated Share of Search among meditation apps worldwide decreased from 1.2% to 0.69%. - Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide peaked at 49% in August 2026 and was lowest at 35% in February 2026. - Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide peaked at 44.1% in February 2026 and was lowest at 28.2% in May 2026. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide peaked at 20.7% in May 2026 and was lowest at 11.9% in January 2026. - Across the 11 months ending August 2026, Happier’s estimated Share of Search among meditation apps worldwide peaked at 7.8% in May 2026 and was lowest at 4.7% in August 2026. ## Compare search popularity between leading brands - [Insight Timer vs Calm: compare search popularity](/demand/global-en/compare/calm-vs-insight-timer): 49% against 31.1% Share of Search. - [Insight Timer vs Headspace: compare search popularity](/demand/global-en/compare/headspace-vs-insight-timer): 49% against 14.5% Share of Search. - [Insight Timer vs Happier: compare search popularity](/demand/global-en/compare/happier-vs-insight-timer): 49% against 4.7% Share of Search. - [Calm vs Headspace: compare search popularity](/demand/global-en/compare/calm-vs-headspace): 31.1% against 14.5% Share of Search. - [Calm vs Happier: compare search popularity](/demand/global-en/compare/calm-vs-happier): 31.1% against 4.7% Share of Search. - [Headspace vs Happier: compare search popularity](/demand/global-en/compare/happier-vs-headspace): 14.5% against 4.7% Share of Search. ## How did search popularity change for meditation apps worldwide in August 2026? - In August 2026, Insight Timer gained estimated Share of Search among meditation apps worldwide, from 44.3% to 49%. - In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%. - In August 2026, Headspace lost estimated Share of Search among meditation apps worldwide, from 17.1% to 14.5%. - In August 2026, Happier lost estimated Share of Search among meditation apps worldwide, from 7.1% to 4.7%. - Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Insight Timer | 49% | 77.2K | +24.7% | Insight Timer | | 2 | Calm | 31.1% | 49K | +15.3% | Calm | | 3 | Headspace | 14.5% | 22.9K | -4.2% | Headspace | | 4 | Happier | 4.7% | 7.4K | -25.9% | Happier | | 5 | Balance | 0.69% | 1.1K | -18.2% | Balance | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Insight Timer | 69.7K | 40.9% | 1 | | Oct 2025 | Calm | 56.1K | 32.9% | 2 | | Oct 2025 | Headspace | 31.2K | 18.3% | 3 | | Oct 2025 | Happier | 11.3K | 6.6% | 4 | | Oct 2025 | Balance | 2K | 1.2% | 5 | | Nov 2025 | Insight Timer | 70.3K | 42.5% | 1 | | Nov 2025 | Calm | 56.1K | 33.9% | 2 | | Nov 2025 | Headspace | 26.3K | 15.9% | 3 | | Nov 2025 | Happier | 11K | 6.6% | 4 | | Nov 2025 | Balance | 1.9K | 1.1% | 5 | | Dec 2025 | Calm | 66.9K | 39.3% | 1 | | Dec 2025 | Insight Timer | 62.9K | 36.9% | 2 | | Dec 2025 | Headspace | 25.6K | 15% | 3 | | Dec 2025 | Happier | 12.8K | 7.5% | 4 | | Dec 2025 | Balance | 2.2K | 1.3% | 5 | | Jan 2026 | Insight Timer | 93.1K | 41.9% | 1 | | Jan 2026 | Calm | 86.8K | 39.1% | 2 | | Jan 2026 | Headspace | 26.4K | 11.9% | 3 | | Jan 2026 | Happier | 13.4K | 6% | 4 | | Jan 2026 | Balance | 2.6K | 1.2% | 5 | | Feb 2026 | Calm | 86.4K | 44.1% | 1 | | Feb 2026 | Insight Timer | 68.5K | 35% | 2 | | Feb 2026 | Headspace | 26.3K | 13.4% | 3 | | Feb 2026 | Happier | 12.5K | 6.4% | 4 | | Feb 2026 | Balance | 2K | 1% | 5 | | Mar 2026 | Calm | 92.1K | 43.4% | 1 | | Mar 2026 | Insight Timer | 80.6K | 38% | 2 | | Mar 2026 | Headspace | 26.5K | 12.5% | 3 | | Mar 2026 | Happier | 11K | 5.2% | 4 | | Mar 2026 | Balance | 1.7K | 0.82% | 5 | | Apr 2026 | Insight Timer | 70.7K | 44.3% | 1 | | Apr 2026 | Calm | 50.8K | 31.8% | 2 | | Apr 2026 | Headspace | 27K | 16.9% | 3 | | Apr 2026 | Happier | 9.5K | 6% | 4 | | Apr 2026 | Balance | 1.6K | 1% | 5 | | May 2026 | Insight Timer | 66.8K | 42.5% | 1 | | May 2026 | Calm | 44.3K | 28.2% | 2 | | May 2026 | Headspace | 32.6K | 20.7% | 3 | | May 2026 | Happier | 12.2K | 7.8% | 4 | | May 2026 | Balance | 1.5K | 0.94% | 5 | | Jun 2026 | Insight Timer | 65.9K | 43.5% | 1 | | Jun 2026 | Calm | 45.8K | 30.2% | 2 | | Jun 2026 | Headspace | 28.4K | 18.7% | 3 | | Jun 2026 | Happier | 10.1K | 6.7% | 4 | | Jun 2026 | Balance | 1.3K | 0.87% | 5 | | Jul 2026 | Insight Timer | 61.9K | 44.3% | 1 | | Jul 2026 | Calm | 42.5K | 30.4% | 2 | | Jul 2026 | Headspace | 23.9K | 17.1% | 3 | | Jul 2026 | Happier | 10K | 7.1% | 4 | | Jul 2026 | Balance | 1.3K | 0.95% | 5 | | Aug 2026 | Insight Timer | 77.2K | 49% | 1 | | Aug 2026 | Calm | 49K | 31.1% | 2 | | Aug 2026 | Headspace | 22.9K | 14.5% | 3 | | Aug 2026 | Happier | 7.4K | 4.7% | 4 | | Aug 2026 | Balance | 1.1K | 0.69% | 5 | | Sep 2026 | Balance | — | — | — | | Sep 2026 | Calm | — | — | — | | Sep 2026 | Happier | — | — | — | | Sep 2026 | Headspace | — | — | — | | Sep 2026 | Insight Timer | — | — | — | ## What is being compared - **Balance**: Measured on the search terms “balance meditation”, “balance meditation app” and “balanceapp com”, summed into one figure. - **Calm**: Measured on the search terms “calm app”, “calm com”, “calm meditation” and “calm meditation app”, summed into one figure. - **Happier**: Measured on the search terms “10 percent happier”, “happier meditation” and “ten percent happier”, summed into one figure. - **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure. - **Insight Timer**: Measured on the search terms “insight timer”, “insight timer app”, “insight timer meditation”, “insight timer meditation app” and “insighttimer com”, summed into one figure. - [Balance](/demand/global-en/brands/balance) - [Calm](/demand/global-en/brands/calm) - [Happier](/demand/global-en/brands/happier) - [Headspace](/demand/global-en/brands/headspace) - [Insight Timer](/demand/global-en/brands/insight-timer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meditation apps worldwide? In August 2026, Insight Timer was the most searched among meditation apps worldwide, with an estimated 77.2K branded searches and 49% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Meditation apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/meditation-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meditation-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.