--- title: "Media planning platforms: Which brands are most popular in search?" description: "Compare the platforms agencies plan media spend in. Share of Search among Mediaocean, Guideline, TapClicks, Bionic and Planit, the media planning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/media-planning-platforms" publisher: "Brandwave" --- # Media planning platforms: Which brands are most popular in search? Compare the platforms agencies plan media spend in. Share of Search among Mediaocean, Guideline, TapClicks, Bionic and Planit, the media planning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Media planning platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Mediaocean, 66% ## Which brand is most popular in search among media planning platforms worldwide? - In August 2026, Mediaocean was the most searched among media planning platforms worldwide, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. - Guideline is in 2nd place, 50.1 percentage points behind at 15.9% Share of Search. - Across the 11 months ending August 2026, Mediaocean’s estimated Share of Search among media planning platforms worldwide increased from 59.4% to 66%. - Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide decreased from 17.6% to 15.9%. - Across the 11 months ending August 2026, TapClicks’ estimated Share of Search among media planning platforms worldwide decreased from 20.9% to 15.9%. - Across the 11 months ending August 2026, Planit’s estimated Share of Search among media planning platforms worldwide increased from 0.55% to 1.1%. - Across the 11 months ending August 2026, Mediaocean’s estimated Share of Search among media planning platforms worldwide peaked at 68.3% in June 2026 and was lowest at 53.6% in May 2026. - Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide peaked at 25.2% in November 2025 and was lowest at 13.5% in June 2026. - Across the 11 months ending August 2026, TapClicks’ estimated Share of Search among media planning platforms worldwide peaked at 28.8% in May 2026 and was lowest at 15.9% in August 2026. - Across the 11 months ending August 2026, Guideline rose from 3rd to 2nd among media planning platforms worldwide. - Across the 11 months ending August 2026, TapClicks fell from 2nd to 3rd among media planning platforms worldwide. - Across the 11 months ending August 2026, Bionic held steady: its estimated Share of Search among media planning platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Mediaocean vs Guideline: compare search popularity](/demand/global-en/compare/guideline-vs-mediaocean): 66% against 15.9% Share of Search. - [Mediaocean vs TapClicks: compare search popularity](/demand/global-en/compare/mediaocean-vs-tapclicks): 66% against 15.9% Share of Search. - [Guideline vs TapClicks: compare search popularity](/demand/global-en/compare/guideline-vs-tapclicks): 15.9% Share of Search each. ## How did search popularity change for media planning platforms worldwide in August 2026? - TapClicks’ estimated Share of Search among media planning platforms worldwide has lost ground for 3 months in a row, from 28.8% to 15.9% in August 2026. - Estimated monthly branded searches for Planit worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026. - Estimated monthly branded searches for Bionic worldwide fell 35.7% over 11 measured months, from 140 to 90 in August 2026. - Estimated monthly branded searches for Guideline worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mediaocean | 66% | 5.4K | 0.0% | Mediaocean | | 2 | Guideline | 15.9% | 1.3K | 0.0% | Guideline | | 3 | TapClicks | 15.9% | 1.3K | 0.0% | TapClicks | | 4 | Bionic | 1.1% | 90 | 0.0% | Bionic | | 5 | Planit | 1.1% | 90 | +80.0% | Planit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mediaocean | 5.4K | 59.4% | 1 | | Oct 2025 | TapClicks | 1.9K | 20.9% | 2 | | Oct 2025 | Guideline | 1.6K | 17.6% | 3 | | Oct 2025 | Bionic | 140 | 1.5% | 4 | | Oct 2025 | Planit | 50 | 0.55% | 5 | | Nov 2025 | Mediaocean | 5.4K | 56.6% | 1 | | Nov 2025 | Guideline | 2.4K | 25.2% | 2 | | Nov 2025 | TapClicks | 1.6K | 16.8% | 3 | | Nov 2025 | Bionic | 110 | 1.2% | 4 | | Nov 2025 | Planit | 30 | 0.31% | 5 | | Dec 2025 | Mediaocean | 5.4K | 59.7% | 1 | | Dec 2025 | Guideline | 1.9K | 21% | 2 | | Dec 2025 | TapClicks | 1.6K | 17.7% | 3 | | Dec 2025 | Bionic | 110 | 1.2% | 4 | | Dec 2025 | Planit | 40 | 0.44% | 5 | | Jan 2026 | Mediaocean | 5.4K | 59.3% | 1 | | Jan 2026 | TapClicks | 1.9K | 20.9% | 2 | | Jan 2026 | Guideline | 1.6K | 17.6% | 3 | | Jan 2026 | Bionic | 140 | 1.5% | 4 | | Jan 2026 | Planit | 70 | 0.77% | 5 | | Feb 2026 | Mediaocean | 5.4K | 59.3% | 1 | | Feb 2026 | TapClicks | 1.9K | 20.9% | 2 | | Feb 2026 | Guideline | 1.6K | 17.6% | 3 | | Feb 2026 | Bionic | 110 | 1.2% | 4 | | Feb 2026 | Planit | 90 | 0.99% | 5 | | Mar 2026 | Mediaocean | 6.6K | 65.9% | 1 | | Mar 2026 | Guideline | 1.6K | 16% | 2 | | Mar 2026 | TapClicks | 1.6K | 16% | 3 | | Mar 2026 | Bionic | 140 | 1.4% | 4 | | Mar 2026 | Planit | 70 | 0.7% | 5 | | Apr 2026 | Mediaocean | 5.4K | 61.5% | 1 | | Apr 2026 | Guideline | 1.6K | 18.2% | 2 | | Apr 2026 | TapClicks | 1.6K | 18.2% | 3 | | Apr 2026 | Bionic | 110 | 1.3% | 4 | | Apr 2026 | Planit | 70 | 0.8% | 5 | | May 2026 | Mediaocean | 5.4K | 53.6% | 1 | | May 2026 | TapClicks | 2.9K | 28.8% | 2 | | May 2026 | Guideline | 1.6K | 15.9% | 3 | | May 2026 | Bionic | 110 | 1.1% | 4 | | May 2026 | Planit | 70 | 0.69% | 5 | | Jun 2026 | Mediaocean | 6.6K | 68.3% | 1 | | Jun 2026 | TapClicks | 1.6K | 16.6% | 2 | | Jun 2026 | Guideline | 1.3K | 13.5% | 3 | | Jun 2026 | Bionic | 90 | 0.93% | 4 | | Jun 2026 | Planit | 70 | 0.72% | 5 | | Jul 2026 | Mediaocean | 5.4K | 66.3% | 1 | | Jul 2026 | Guideline | 1.3K | 16% | 2 | | Jul 2026 | TapClicks | 1.3K | 16% | 3 | | Jul 2026 | Bionic | 90 | 1.1% | 4 | | Jul 2026 | Planit | 50 | 0.61% | 5 | | Aug 2026 | Mediaocean | 5.4K | 66% | 1 | | Aug 2026 | Guideline | 1.3K | 15.9% | 2 | | Aug 2026 | TapClicks | 1.3K | 15.9% | 3 | | Aug 2026 | Bionic | 90 | 1.1% | 4 | | Aug 2026 | Planit | 90 | 1.1% | 5 | | Sep 2026 | Bionic | — | — | — | | Sep 2026 | Guideline | — | — | — | | Sep 2026 | Mediaocean | — | — | — | | Sep 2026 | Planit | — | — | — | | Sep 2026 | TapClicks | — | — | — | ## What is being compared - **Bionic**: Measured on the search term “bionic ads”. - **Guideline**: Measured on the search term “guideline media”. - **Mediaocean**: Measured on the search term “mediaocean”. - **Planit**: Measured on the search term “planit media”. - **TapClicks**: Measured on the search term “tapclicks”. - [Bionic](/demand/global-en/brands/bionic) - [Guideline](/demand/global-en/brands/guideline) - [Mediaocean](/demand/global-en/brands/mediaocean) - [Planit](/demand/global-en/brands/planit) - [TapClicks](/demand/global-en/brands/tapclicks) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among media planning platforms worldwide? In August 2026, Mediaocean was the most searched among media planning platforms worldwide, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Media planning platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/media-planning-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/media-planning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.