--- title: "Brandwatch vs Sprout Social: Which is searched more?" description: "Is Brandwatch or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools/compare/brandwatch-vs-sprout-social" publisher: "Brandwave" --- # Brandwatch vs Sprout Social: Which is searched more? Is Brandwatch or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Sprout Social - **Competitive set**: Media monitoring and social listening tools - **Market**: Global - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 19.8% - **Sprout Social Share of Search**: 36.4% ## Is Brandwatch or Sprout Social more popular in search? - In September 2026, Sprout Social had more branded searches than Brandwatch among media monitoring and social listening tools worldwide. Sprout Social had about 91,300 branded searches, while Brandwatch had 49,800. Sprout Social made up 36.4% of all media monitoring and social listening tool searches we track, and Brandwatch accounted for 19.8%. - Sprout Social was ahead of Brandwatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among media monitoring and social listening tools worldwide moved from 17.7% to 19.8%, and its estimated monthly branded searches moved from 61.2K to 49.8K. - Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools worldwide moved from 39.4% to 36.4%, and its estimated monthly branded searches moved from 136K to 91.3K. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brandwatch was listed before Sprout Social in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meltwater | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Talkwalker | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CisionOne | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Cision | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Muck Rack | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Onclusive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Agility PR Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prezly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prowly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mention | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which media monitoring tool should I use?": 1. Meltwater, 2. Brand24, 3. Cision, 4. Brandwatch - Asked ChatGPT "What are the best media monitoring tools?": 1. Meltwater, 2. CisionOne, 3. Brandwatch, 4. Talkwalker, 5. Brand24, 6. Muck Rack, 7. Cision - Asked ChatGPT "What's the best media monitoring tool for social listening?": 1. Brandwatch, 2. Meltwater, 3. Talkwalker, 4. Sprout Social, 5. Brand24 - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "online reputation monitoring": 1. Sprout Social, 2. Brand24 Not named in any answer: Onclusive, Agility PR Solutions, Prezly, Prowly and Mention. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for media monitoring and social listening tools worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among media monitoring and social listening tools worldwide, from 17.2% to 19.8%. - In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools worldwide, from 38.3% to 36.4%. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.2K | 17.7% | 2 | 136K | 39.4% | 1 | | Nov 2025 | 61.1K | 20.2% | 2 | 111K | 36.7% | 1 | | Dec 2025 | 50.1K | 19.6% | 2 | 91.4K | 35.8% | 1 | | Jan 2026 | 50.2K | 17.3% | 2 | 111K | 38.2% | 1 | | Feb 2026 | 50.5K | 19.1% | 2 | 91.4K | 34.6% | 1 | | Mar 2026 | 61.4K | 19.7% | 2 | 111K | 35.6% | 1 | | Apr 2026 | 50.1K | 19% | 2 | 91.4K | 34.6% | 1 | | May 2026 | 50.4K | 19.9% | 2 | 91.4K | 36% | 1 | | Jun 2026 | 49.9K | 19% | 2 | 91.4K | 34.8% | 1 | | Jul 2026 | 41K | 16.9% | 2 | 91.4K | 37.7% | 1 | | Aug 2026 | 40.9K | 17.2% | 2 | 91.3K | 38.3% | 1 | | Sep 2026 | 49.8K | 19.8% | 2 | 91.3K | 36.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure. - **Sprout Social**: Measured on the search terms “social listening sprout social”, “social media sprout social”, “sprout social”, “sprout social app”, “sprout social influencers”, “sprout social listening”, “sprout social platform”, “sprout social reporting”, “sprout social social media” and “sprout social tiktok”, summed into one figure. - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [Sprout Social profile](/demand/global-en/brands/sprout-social) - [All media monitoring and social listening tools worldwide](/demand/global-en/categories/media-monitoring-tools): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or Sprout Social more popular in search? In September 2026, Sprout Social had more branded searches than Brandwatch among media monitoring and social listening tools worldwide. Sprout Social had about 91,300 branded searches, while Brandwatch had 49,800. Sprout Social made up 36.4% of all media monitoring and social listening tool searches we track, and Brandwatch accounted for 19.8%. ## Cite this page Brandwave. "Brandwatch vs Sprout Social: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools/compare/brandwatch-vs-sprout-social This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools/compare/brandwatch-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.