--- title: "Media monitoring and social listening tools: Which are searched most?" description: "Compare the media monitoring and social listening tools teams use. Share of Search among Meltwater, Brandwatch, Muck Rack, Talkwalker and Mention, the media monitoring and social listening tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools" publisher: "Brandwave" --- # Media monitoring and social listening tools: Which are searched most? Compare the media monitoring and social listening tools teams use. Share of Search among Meltwater, Brandwatch, Muck Rack, Talkwalker and Mention, the media monitoring and social listening tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Media monitoring and social listening tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Meltwater, 35% ## Which brand is most popular in search among media monitoring and social listening tools worldwide? - In September 2026, Meltwater was the most searched among media monitoring and social listening tools worldwide, with an estimated 60.8K branded searches and 35% estimated Share of Search within this set. - Brandwatch is in 2nd place, 6.3 percentage points behind at 28.7% Share of Search. - Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide increased from 34.2% to 35%. - Across the 12 months ending September 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools worldwide increased from 18.7% to 23.4%. - Across the 12 months ending September 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools worldwide decreased from 18.7% to 12.8%. - Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 36.9% in August 2026 and was lowest at 31% in December 2025. - Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 32.4% in November 2025 and was lowest at 24.8% in August 2026. - Across the 12 months ending September 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 24.6% in August 2026 and was lowest at 17.6% in November 2025. - Across the 12 months ending September 2026, Brandwatch and Mention held steady: their estimated Share of Search among media monitoring and social listening tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Meltwater vs Brandwatch: compare search popularity](/demand/global-en/compare/brandwatch-vs-meltwater): 35% against 28.7% Share of Search. - [Meltwater vs Muck Rack: compare search popularity](/demand/global-en/compare/meltwater-vs-muck-rack): 35% against 23.4% Share of Search. - [Meltwater vs Talkwalker: compare search popularity](/demand/global-en/compare/meltwater-vs-talkwalker): 35% against 12.8% Share of Search. - [Brandwatch vs Muck Rack: compare search popularity](/demand/global-en/compare/brandwatch-vs-muck-rack): 28.7% against 23.4% Share of Search. - [Brandwatch vs Talkwalker: compare search popularity](/demand/global-en/compare/brandwatch-vs-talkwalker): 28.7% against 12.8% Share of Search. - [Muck Rack vs Talkwalker: compare search popularity](/demand/global-en/compare/muck-rack-vs-talkwalker): 23.4% against 12.8% Share of Search. ## How did search popularity change for media monitoring and social listening tools worldwide in September 2026? - In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%. - In September 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools worldwide, from 36.9% to 35%. - In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%. - In September 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools worldwide, from 13.5% to 12.8%. - Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Meltwater | 35% | 60.8K | -0.0% | Meltwater | | 2 | Brandwatch | 28.7% | 49.8K | +21.8% | Brandwatch | | 3 | Muck Rack | 23.4% | 40.5K | 0.0% | Muck Rack | | 4 | Talkwalker | 12.8% | 22.2K | 0.0% | Talkwalker | | 5 | Mention | 0.15% | 260 | +23.8% | Mention | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meltwater | 74.3K | 34.2% | 1 | | Oct 2025 | Brandwatch | 61.2K | 28.2% | 2 | | Oct 2025 | Muck Rack | 40.5K | 18.7% | 3 | | Oct 2025 | Talkwalker | 40.5K | 18.7% | 4 | | Oct 2025 | Mention | 390 | 0.18% | 5 | | Nov 2025 | Brandwatch | 61.1K | 32.4% | 1 | | Nov 2025 | Meltwater | 60.8K | 32.2% | 2 | | Nov 2025 | Muck Rack | 33.1K | 17.6% | 3 | | Nov 2025 | Talkwalker | 33.1K | 17.6% | 4 | | Nov 2025 | Mention | 390 | 0.21% | 5 | | Dec 2025 | Brandwatch | 50.1K | 31.2% | 1 | | Dec 2025 | Meltwater | 49.7K | 31% | 2 | | Dec 2025 | Muck Rack | 33.1K | 20.7% | 3 | | Dec 2025 | Talkwalker | 27.1K | 16.9% | 4 | | Dec 2025 | Mention | 320 | 0.2% | 5 | | Jan 2026 | Meltwater | 60.9K | 32.9% | 1 | | Jan 2026 | Brandwatch | 50.2K | 27.1% | 2 | | Jan 2026 | Muck Rack | 40.6K | 21.9% | 3 | | Jan 2026 | Talkwalker | 33.1K | 17.9% | 4 | | Jan 2026 | Mention | 480 | 0.26% | 5 | | Feb 2026 | Meltwater | 60.9K | 33.9% | 1 | | Feb 2026 | Brandwatch | 50.5K | 28.1% | 2 | | Feb 2026 | Muck Rack | 40.6K | 22.6% | 3 | | Feb 2026 | Talkwalker | 27.1K | 15.1% | 4 | | Feb 2026 | Mention | 390 | 0.22% | 5 | | Mar 2026 | Brandwatch | 61.4K | 31.2% | 1 | | Mar 2026 | Meltwater | 60.9K | 31% | 2 | | Mar 2026 | Muck Rack | 40.6K | 20.7% | 3 | | Mar 2026 | Talkwalker | 33.1K | 16.8% | 4 | | Mar 2026 | Mention | 480 | 0.24% | 5 | | Apr 2026 | Meltwater | 60.9K | 34% | 1 | | Apr 2026 | Brandwatch | 50.1K | 28% | 2 | | Apr 2026 | Muck Rack | 40.6K | 22.7% | 3 | | Apr 2026 | Talkwalker | 27.1K | 15.1% | 4 | | Apr 2026 | Mention | 480 | 0.27% | 5 | | May 2026 | Meltwater | 61K | 35.4% | 1 | | May 2026 | Brandwatch | 50.4K | 29.3% | 2 | | May 2026 | Muck Rack | 33.1K | 19.3% | 3 | | May 2026 | Talkwalker | 27.1K | 15.8% | 4 | | May 2026 | Mention | 390 | 0.23% | 5 | | Jun 2026 | Meltwater | 60.9K | 34.1% | 1 | | Jun 2026 | Brandwatch | 49.9K | 27.9% | 2 | | Jun 2026 | Muck Rack | 40.6K | 22.7% | 3 | | Jun 2026 | Talkwalker | 27.1K | 15.2% | 4 | | Jun 2026 | Mention | 320 | 0.18% | 5 | | Jul 2026 | Meltwater | 60.9K | 36.9% | 1 | | Jul 2026 | Brandwatch | 41K | 24.8% | 2 | | Jul 2026 | Muck Rack | 40.5K | 24.6% | 3 | | Jul 2026 | Talkwalker | 22.2K | 13.5% | 4 | | Jul 2026 | Mention | 390 | 0.24% | 5 | | Aug 2026 | Meltwater | 60.8K | 36.9% | 1 | | Aug 2026 | Brandwatch | 40.9K | 24.8% | 2 | | Aug 2026 | Muck Rack | 40.5K | 24.6% | 3 | | Aug 2026 | Talkwalker | 22.2K | 13.5% | 4 | | Aug 2026 | Mention | 210 | 0.13% | 5 | | Sep 2026 | Meltwater | 60.8K | 35% | 1 | | Sep 2026 | Brandwatch | 49.8K | 28.7% | 2 | | Sep 2026 | Muck Rack | 40.5K | 23.4% | 3 | | Sep 2026 | Talkwalker | 22.2K | 12.8% | 4 | | Sep 2026 | Mention | 260 | 0.15% | 5 | ## What is being compared - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure. - **Meltwater**: Measured on the search terms “meltwater”, “meltwater media intelligence” and “meltwater social listening”, summed into one figure. - **Mention**: Measured on the search term “mention social listening”. - **Muck Rack**: Measured on the search terms “muck rack” and “muck rack pr”, summed into one figure. - **Talkwalker**: Measured on the search term “talkwalker”. - [Brandwatch](/demand/global-en/brands/brandwatch) - [Meltwater](/demand/global-en/brands/meltwater) - [Mention](/demand/global-en/brands/mention) - [Muck Rack](/demand/global-en/brands/muck-rack) - [Talkwalker](/demand/global-en/brands/talkwalker) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among media monitoring and social listening tools worldwide? In September 2026, Meltwater was the most searched among media monitoring and social listening tools worldwide, with an estimated 60.8K branded searches and 35% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Media monitoring and social listening tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/media-monitoring-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.