--- title: "Media monitoring platforms: Which brands are most popular in search?" description: "Compare the platforms that track press and broadcast coverage. Share of Search among Meltwater, Brandwatch, Talkwalker, Onclusive and Cision, the media monitoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/media-monitoring-platforms" publisher: "Brandwave" --- # Media monitoring platforms: Which brands are most popular in search? Compare the platforms that track press and broadcast coverage. Share of Search among Meltwater, Brandwatch, Talkwalker, Onclusive and Cision, the media monitoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Media monitoring platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Meltwater, 46.4% ## Which brand is most popular in search among media monitoring platforms worldwide? - In August 2026, Meltwater was the most searched among media monitoring platforms worldwide, with an estimated 60.8K branded searches and 46.4% estimated Share of Search within this set. - Brandwatch is in 2nd place, 15.2 percentage points behind at 31.2% Share of Search. - Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring platforms worldwide increased from 39.3% to 46.4%. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide decreased from 32.4% to 31.2%. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide decreased from 21.4% to 16.9%. - Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among media monitoring platforms worldwide decreased from 5.4% to 4.2%. - Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring platforms worldwide peaked at 46.4% in August 2026 and was lowest at 36.2% in December 2025. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide peaked at 36.9% in November 2025 and was lowest at 30.5% in July 2026. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in July 2026. - Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among media monitoring platforms worldwide peaked at 6.1% in July 2026 and was lowest at 4.2% in August 2026. - Across the 11 months ending August 2026, Cision held steady: its estimated Share of Search among media monitoring platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Meltwater vs Brandwatch: compare search popularity](/demand/global-en/compare/brandwatch-vs-meltwater): 46.4% against 31.2% Share of Search. - [Meltwater vs Talkwalker: compare search popularity](/demand/global-en/compare/meltwater-vs-talkwalker): 46.4% against 16.9% Share of Search. - [Meltwater vs Onclusive: compare search popularity](/demand/global-en/compare/meltwater-vs-onclusive): 46.4% against 4.2% Share of Search. - [Brandwatch vs Talkwalker: compare search popularity](/demand/global-en/compare/brandwatch-vs-talkwalker): 31.2% against 16.9% Share of Search. - [Brandwatch vs Onclusive: compare search popularity](/demand/global-en/compare/brandwatch-vs-onclusive): 31.2% against 4.2% Share of Search. - [Talkwalker vs Onclusive: compare search popularity](/demand/global-en/compare/onclusive-vs-talkwalker): 16.9% against 4.2% Share of Search. ## How did search popularity change for media monitoring platforms worldwide in August 2026? - In August 2026, Meltwater gained estimated Share of Search among media monitoring platforms worldwide, from 45.3% to 46.4%. - In August 2026, Brandwatch gained estimated Share of Search among media monitoring platforms worldwide, from 30.5% to 31.2%. - In August 2026, Onclusive lost estimated Share of Search among media monitoring platforms worldwide, from 6.1% to 4.2%. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026. - Estimated monthly branded searches for Cision worldwide fell 34.9% over 11 measured months, from 2.7K to 1.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Meltwater | 46.4% | 60.8K | -0.1% | Meltwater | | 2 | Brandwatch | 31.2% | 40.9K | -0.2% | Brandwatch | | 3 | Talkwalker | 16.9% | 22.2K | 0.0% | Talkwalker | | 4 | Onclusive | 4.2% | 5.5K | -33.1% | Onclusive | | 5 | Cision | 1.3% | 1.8K | -16.1% | Cision | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meltwater | 74.3K | 39.3% | 1 | | Oct 2025 | Brandwatch | 61.2K | 32.4% | 2 | | Oct 2025 | Talkwalker | 40.5K | 21.4% | 3 | | Oct 2025 | Onclusive | 10.1K | 5.4% | 4 | | Oct 2025 | Cision | 2.7K | 1.4% | 5 | | Nov 2025 | Brandwatch | 61.1K | 36.9% | 1 | | Nov 2025 | Meltwater | 60.8K | 36.7% | 2 | | Nov 2025 | Talkwalker | 33.1K | 20% | 3 | | Nov 2025 | Onclusive | 8.3K | 5% | 4 | | Nov 2025 | Cision | 2.2K | 1.3% | 5 | | Dec 2025 | Brandwatch | 50.1K | 36.5% | 1 | | Dec 2025 | Meltwater | 49.7K | 36.2% | 2 | | Dec 2025 | Talkwalker | 27.1K | 19.7% | 3 | | Dec 2025 | Onclusive | 8.2K | 6% | 4 | | Dec 2025 | Cision | 2.2K | 1.6% | 5 | | Jan 2026 | Meltwater | 60.9K | 39.3% | 1 | | Jan 2026 | Brandwatch | 50.2K | 32.5% | 2 | | Jan 2026 | Talkwalker | 33.1K | 21.4% | 3 | | Jan 2026 | Onclusive | 8.3K | 5.4% | 4 | | Jan 2026 | Cision | 2.2K | 1.4% | 5 | | Feb 2026 | Meltwater | 60.9K | 40.8% | 1 | | Feb 2026 | Brandwatch | 50.5K | 33.9% | 2 | | Feb 2026 | Talkwalker | 27.1K | 18.2% | 3 | | Feb 2026 | Onclusive | 8.3K | 5.6% | 4 | | Feb 2026 | Cision | 2.3K | 1.5% | 5 | | Mar 2026 | Brandwatch | 61.4K | 36.6% | 1 | | Mar 2026 | Meltwater | 60.9K | 36.3% | 2 | | Mar 2026 | Talkwalker | 33.1K | 19.7% | 3 | | Mar 2026 | Onclusive | 10.2K | 6.1% | 4 | | Mar 2026 | Cision | 2.2K | 1.3% | 5 | | Apr 2026 | Meltwater | 60.9K | 40.9% | 1 | | Apr 2026 | Brandwatch | 50.1K | 33.7% | 2 | | Apr 2026 | Talkwalker | 27.1K | 18.2% | 3 | | Apr 2026 | Onclusive | 8.4K | 5.6% | 4 | | Apr 2026 | Cision | 2.2K | 1.5% | 5 | | May 2026 | Meltwater | 61K | 41.4% | 1 | | May 2026 | Brandwatch | 50.4K | 34.2% | 2 | | May 2026 | Talkwalker | 27.1K | 18.4% | 3 | | May 2026 | Onclusive | 6.9K | 4.7% | 4 | | May 2026 | Cision | 1.9K | 1.3% | 5 | | Jun 2026 | Meltwater | 60.9K | 41.1% | 1 | | Jun 2026 | Brandwatch | 49.9K | 33.7% | 2 | | Jun 2026 | Talkwalker | 27.1K | 18.3% | 3 | | Jun 2026 | Onclusive | 8.2K | 5.6% | 4 | | Jun 2026 | Cision | 2.2K | 1.5% | 5 | | Jul 2026 | Meltwater | 60.9K | 45.3% | 1 | | Jul 2026 | Brandwatch | 41K | 30.5% | 2 | | Jul 2026 | Talkwalker | 22.2K | 16.5% | 3 | | Jul 2026 | Onclusive | 8.3K | 6.1% | 4 | | Jul 2026 | Cision | 2.1K | 1.6% | 5 | | Aug 2026 | Meltwater | 60.8K | 46.4% | 1 | | Aug 2026 | Brandwatch | 40.9K | 31.2% | 2 | | Aug 2026 | Talkwalker | 22.2K | 16.9% | 3 | | Aug 2026 | Onclusive | 5.5K | 4.2% | 4 | | Aug 2026 | Cision | 1.8K | 1.3% | 5 | | Sep 2026 | Brandwatch | — | — | — | | Sep 2026 | Cision | — | — | — | | Sep 2026 | Meltwater | — | — | — | | Sep 2026 | Onclusive | — | — | — | | Sep 2026 | Talkwalker | — | — | — | ## What is being compared - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure. - **Cision**: Measured on the search terms “cision pr” and “cision pr newswire”, summed into one figure. - **Meltwater**: Measured on the search terms “meltwater”, “meltwater media intelligence” and “meltwater social listening”, summed into one figure. - **Onclusive**: Measured on the search terms “onclusive”, “onclusive media monitoring”, “onclusive pr manager” and “onclusive.com”, summed into one figure. - **Talkwalker**: Measured on the search term “talkwalker”. - [Brandwatch](/demand/global-en/brands/brandwatch) - [Cision](/demand/global-en/brands/cision) - [Meltwater](/demand/global-en/brands/meltwater) - [Onclusive](/demand/global-en/brands/onclusive) - [Talkwalker](/demand/global-en/brands/talkwalker) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among media monitoring platforms worldwide? In August 2026, Meltwater was the most searched among media monitoring platforms worldwide, with an estimated 60.8K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Media monitoring platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/media-monitoring-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/media-monitoring-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.