--- title: "Media buying agencies: Which are searched most?" description: "Compare the media buying agencies companies choose between. Share of Search among WPP Media, Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media and dentsu, the media buying agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/media-buying-agencies" publisher: "Brandwave" --- # Media buying agencies: Which are searched most? Compare the media buying agencies companies choose between. Share of Search among WPP Media, Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media and dentsu, the media buying agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Media buying agencies - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: WPP Media, 47% ## Which brand is most popular in search among media buying agencies worldwide? - In August 2026, WPP Media was the most searched among media buying agencies worldwide, with an estimated 88.8K branded searches and 47% estimated Share of Search within this set. - Omnicom Media Group is in 2nd place, 25.6 percentage points behind at 21.4% Share of Search. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide increased from 40.1% to 47%. - Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide increased from 17.3% to 21.4%. - Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide decreased from 17.3% to 7.8%. - Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide decreased from 9.5% to 7.8%. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide peaked at 47% in August 2026 and was lowest at 35.4% in December 2025. - Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide peaked at 24.5% in December 2025 and was lowest at 17.3% in October 2025. - Across the 11 months ending August 2026, Havas Media’s estimated Share of Search among media buying agencies worldwide peaked at 16.3% in June 2026 and was lowest at 14.6% in December 2025. - Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide peaked at 17.8% in November 2025 and was lowest at 7.8% in August 2026. - Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide peaked at 9.9% in June 2026 and was lowest at 7.7% in July 2026. - Across the 11 months ending August 2026, Omnicom Media Group rose from 3rd to 2nd among media buying agencies worldwide. - Across the 11 months ending August 2026, Havas Media rose from 4th to 3rd among media buying agencies worldwide. - Across the 11 months ending August 2026, IPG Mediabrands fell from 2nd to 4th among media buying agencies worldwide. - Across the 11 months ending August 2026, dentsu held steady: its estimated Share of Search among media buying agencies worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [WPP Media vs Omnicom Media Group: compare search popularity](/demand/global-en/compare/omnicom-media-group-vs-wpp-media): 47% against 21.4% Share of Search. - [WPP Media vs Havas Media: compare search popularity](/demand/global-en/compare/havas-media-vs-wpp-media): 47% against 15.7% Share of Search. - [WPP Media vs IPG Mediabrands: compare search popularity](/demand/global-en/compare/ipg-mediabrands-vs-wpp-media): 47% against 7.8% Share of Search. - [WPP Media vs Publicis Media: compare search popularity](/demand/global-en/compare/publicis-media-vs-wpp-media): 47% against 7.8% Share of Search. - [Omnicom Media Group vs Havas Media: compare search popularity](/demand/global-en/compare/havas-media-vs-omnicom-media-group): 21.4% against 15.7% Share of Search. - [Omnicom Media Group vs IPG Mediabrands: compare search popularity](/demand/global-en/compare/ipg-mediabrands-vs-omnicom-media-group): 21.4% against 7.8% Share of Search. - [Omnicom Media Group vs Publicis Media: compare search popularity](/demand/global-en/compare/omnicom-media-group-vs-publicis-media): 21.4% against 7.8% Share of Search. - [Havas Media vs IPG Mediabrands: compare search popularity](/demand/global-en/compare/havas-media-vs-ipg-mediabrands): 15.7% against 7.8% Share of Search. - [Havas Media vs Publicis Media: compare search popularity](/demand/global-en/compare/havas-media-vs-publicis-media): 15.7% against 7.8% Share of Search. - [IPG Mediabrands vs Publicis Media: compare search popularity](/demand/global-en/compare/ipg-mediabrands-vs-publicis-media): 7.8% Share of Search each. ## How did search popularity change for media buying agencies worldwide in August 2026? - In August 2026, WPP Media gained estimated Share of Search among media buying agencies worldwide, from 46.2% to 47%. - In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 9.4% to 7.8%. - Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 18% to 21.4% in August 2026. - Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | WPP Media | 47% | 88.8K | 0.0% | WPP Media New Zealand | | 2 | Omnicom Media Group | 21.4% | 40.5K | 0.0% | Omnicom Media Group | | 3 | Havas Media | 15.7% | 29.6K | 0.0% | Havas Media | | 4 | IPG Mediabrands | 7.8% | 14.8K | -18.2% | IPG Mediabrands | | 5 | Publicis Media | 7.8% | 14.8K | 0.0% | Publicis Media | | 6 | dentsu | 0.25% | 480 | 0.0% | dentsu Aotearoa | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | WPP Media | 76.6K | 40.1% | 1 | | Oct 2025 | IPG Mediabrands | 33.1K | 17.3% | 2 | | Oct 2025 | Omnicom Media Group | 33.1K | 17.3% | 3 | | Oct 2025 | Havas Media | 29.6K | 15.5% | 4 | | Oct 2025 | Publicis Media | 18.1K | 9.5% | 5 | | Oct 2025 | dentsu | 590 | 0.31% | 6 | | Nov 2025 | WPP Media | 71.7K | 38.5% | 1 | | Nov 2025 | IPG Mediabrands | 33.1K | 17.8% | 2 | | Nov 2025 | Omnicom Media Group | 33.1K | 17.8% | 3 | | Nov 2025 | Havas Media | 29.6K | 15.9% | 4 | | Nov 2025 | Publicis Media | 18.1K | 9.7% | 5 | | Nov 2025 | dentsu | 480 | 0.26% | 6 | | Dec 2025 | WPP Media | 58.6K | 35.4% | 1 | | Dec 2025 | Omnicom Media Group | 40.5K | 24.5% | 2 | | Dec 2025 | IPG Mediabrands | 27.1K | 16.4% | 3 | | Dec 2025 | Havas Media | 24.2K | 14.6% | 4 | | Dec 2025 | Publicis Media | 14.8K | 8.9% | 5 | | Dec 2025 | dentsu | 390 | 0.24% | 6 | | Jan 2026 | WPP Media | 82.7K | 41.7% | 1 | | Jan 2026 | Omnicom Media Group | 40.5K | 20.4% | 2 | | Jan 2026 | Havas Media | 29.6K | 14.9% | 3 | | Jan 2026 | IPG Mediabrands | 27.1K | 13.7% | 4 | | Jan 2026 | Publicis Media | 18.1K | 9.1% | 5 | | Jan 2026 | dentsu | 390 | 0.2% | 6 | | Feb 2026 | WPP Media | 78.6K | 40.4% | 1 | | Feb 2026 | Omnicom Media Group | 40.5K | 20.8% | 2 | | Feb 2026 | Havas Media | 29.6K | 15.2% | 3 | | Feb 2026 | IPG Mediabrands | 27.1K | 13.9% | 4 | | Feb 2026 | Publicis Media | 18.1K | 9.3% | 5 | | Feb 2026 | dentsu | 590 | 0.3% | 6 | | Mar 2026 | WPP Media | 78.6K | 40.4% | 1 | | Mar 2026 | Omnicom Media Group | 40.5K | 20.8% | 2 | | Mar 2026 | Havas Media | 29.6K | 15.2% | 3 | | Mar 2026 | IPG Mediabrands | 27.1K | 13.9% | 4 | | Mar 2026 | Publicis Media | 18.1K | 9.3% | 5 | | Mar 2026 | dentsu | 720 | 0.37% | 6 | | Apr 2026 | WPP Media | 78.6K | 41.1% | 1 | | Apr 2026 | Omnicom Media Group | 40.5K | 21.2% | 2 | | Apr 2026 | Havas Media | 29.6K | 15.5% | 3 | | Apr 2026 | IPG Mediabrands | 27.1K | 14.2% | 4 | | Apr 2026 | Publicis Media | 14.8K | 7.7% | 5 | | Apr 2026 | dentsu | 590 | 0.31% | 6 | | May 2026 | WPP Media | 78.6K | 42.8% | 1 | | May 2026 | Omnicom Media Group | 33.1K | 18% | 2 | | May 2026 | Havas Media | 29.6K | 16.1% | 3 | | May 2026 | IPG Mediabrands | 27.1K | 14.8% | 4 | | May 2026 | Publicis Media | 14.8K | 8.1% | 5 | | May 2026 | dentsu | 480 | 0.26% | 6 | | Jun 2026 | WPP Media | 78.6K | 43.2% | 1 | | Jun 2026 | Omnicom Media Group | 33.1K | 18.2% | 2 | | Jun 2026 | Havas Media | 29.6K | 16.3% | 3 | | Jun 2026 | IPG Mediabrands | 22.2K | 12.2% | 4 | | Jun 2026 | Publicis Media | 18.1K | 9.9% | 5 | | Jun 2026 | dentsu | 480 | 0.26% | 6 | | Jul 2026 | WPP Media | 88.8K | 46.2% | 1 | | Jul 2026 | Omnicom Media Group | 40.5K | 21.1% | 2 | | Jul 2026 | Havas Media | 29.6K | 15.4% | 3 | | Jul 2026 | IPG Mediabrands | 18.1K | 9.4% | 4 | | Jul 2026 | Publicis Media | 14.8K | 7.7% | 5 | | Jul 2026 | dentsu | 480 | 0.25% | 6 | | Aug 2026 | WPP Media | 88.8K | 47% | 1 | | Aug 2026 | Omnicom Media Group | 40.5K | 21.4% | 2 | | Aug 2026 | Havas Media | 29.6K | 15.7% | 3 | | Aug 2026 | IPG Mediabrands | 14.8K | 7.8% | 4 | | Aug 2026 | Publicis Media | 14.8K | 7.8% | 5 | | Aug 2026 | dentsu | 480 | 0.25% | 6 | | Sep 2026 | dentsu | — | — | — | | Sep 2026 | Havas Media | — | — | — | | Sep 2026 | IPG Mediabrands | — | — | — | | Sep 2026 | Omnicom Media Group | — | — | — | | Sep 2026 | Publicis Media | — | — | — | | Sep 2026 | WPP Media | — | — | — | ## What is being compared - **dentsu**: Measured on the search term “dentsu new zealand”. - **Havas Media**: Measured on the search terms “havas media” and “havasmedia”, summed into one figure. - **IPG Mediabrands**: Measured on the search term “ipg mediabrands”. - **Omnicom Media Group**: Measured on the search term “omnicom media group”. - **Publicis Media**: Measured on the search term “publicis media”. - **WPP Media**: Measured on the search terms “groupm” and “wpp media”, summed into one figure. - [dentsu](/demand/global-en/brands/dentsu-new-zealand) - [Havas Media](/demand/global-en/brands/havas-media) - [IPG Mediabrands](/demand/global-en/brands/ipg-mediabrands) - [Omnicom Media Group](/demand/global-en/brands/omnicom-media-group) - [Publicis Media](/demand/global-en/brands/publicis-media) - [WPP Media](/demand/global-en/brands/wpp-media) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among media buying agencies worldwide? In August 2026, WPP Media was the most searched among media buying agencies worldwide, with an estimated 88.8K branded searches and 47% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Media buying agencies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/media-buying-agencies This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/media-buying-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.