--- title: "Vagaro vs Zenoti: Which is more popular?" description: "Is Vagaro or Zenoti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/med-spa-software/compare/vagaro-vs-zenoti" publisher: "Brandwave" --- # Vagaro vs Zenoti: Which is more popular? Is Vagaro or Zenoti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vagaro and Zenoti - **Competitive set**: Med spa software - **Market**: Global - **Month measured**: Oct 2026 - **Vagaro Share of Search**: 69.3% - **Zenoti Share of Search**: 11.4% ## Is Vagaro or Zenoti more popular in search? - In October 2026, Vagaro had more branded searches than Zenoti among med spa software worldwide. Vagaro had about 165,000 branded searches, while Zenoti had 27,100. Vagaro made up 69.3% of all med spa software searches we track, and Zenoti accounted for 11.4%. - Vagaro was ahead of Zenoti in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending October 2026, Zenoti’s share of searches among med spa software worldwide moved from 13.5% to 11.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top med spa software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zenoti appeared in all five answers. Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zenoti was listed before Vagaro in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PatientNow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aesthetic Record | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Boulevard | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pabau | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zenoti | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Vagaro | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mangomint | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | AestheticsPro | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about med spa software - Asked ChatGPT "Which med spa software should I use?": 1. Aesthetic Record, 2. Boulevard, 3. Pabau, 4. PatientNow, 5. Vagaro, 6. Zenoti - Asked ChatGPT "What are the best med spa software options?": 1. Aesthetic Record, 2. Boulevard, 3. PatientNow, 4. Mangomint, 5. Zenoti, 6. Pabau, 7. AestheticsPro, 8. Vagaro - Asked ChatGPT "What's the best med spa software for booking and charting?": 1. PatientNow, 2. Aesthetic Record, 3. Mangomint, 4. Boulevard, 5. Zenoti - Searched Google, AI Overview "med spa software": 1. Pabau, 2. Zenoti, 3. PatientNow, 4. AestheticsPro, 5. Boulevard, 6. Vagaro, 7. Mangomint - Searched Google, AI Overview "med spa emr": 1. PatientNow, 2. Vagaro, 3. Boulevard, 4. Aesthetic Record, 5. Zenoti Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for med spa software worldwide in October 2026? - In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%. - In October 2026, Zenoti lost share of searches among med spa software worldwide, from 13.5% to 11.4%. ## How has branded search for Vagaro and Zenoti changed worldwide over the last 12 months? | Month | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | Zenoti estimated searches | Zenoti Share of Search | Zenoti rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 165K | 67.4% | 1 | 33.1K | 13.5% | 2 | | Dec 2025 | 165K | 67.9% | 1 | 33.1K | 13.6% | 2 | | Jan 2026 | 201K | 70.6% | 1 | 33.1K | 11.6% | 2 | | Feb 2026 | 165K | 66.5% | 1 | 33.1K | 13.3% | 2 | | Mar 2026 | 201K | 70.6% | 1 | 33.1K | 11.6% | 2 | | Apr 2026 | 201K | 70.4% | 1 | 33.1K | 11.6% | 2 | | May 2026 | 201K | 72.4% | 1 | 33.1K | 11.9% | 2 | | Jun 2026 | 201K | 71.2% | 1 | 33.1K | 11.7% | 2 | | Jul 2026 | 201K | 71.7% | 1 | 33.1K | 11.8% | 2 | | Aug 2026 | 201K | 70.3% | 1 | 40.5K | 14.2% | 2 | | Sep 2026 | 165K | 67.5% | 1 | 33.1K | 13.5% | 2 | | Oct 2026 | 165K | 69.3% | 1 | 27.1K | 11.4% | 2 | ## How are Vagaro’s and Zenoti’s branded searches counted? Brandwave collects information about searches that people make online using Vagaro’s and Zenoti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vagaro**: Measured on the search term “vagaro”. - **Zenoti**: Measured on the search term “zenoti”. - [Vagaro profile](/demand/global-en/brands/vagaro) - [Zenoti profile](/demand/global-en/brands/zenoti) - [All med spa software worldwide](/demand/global-en/categories/med-spa-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vagaro or Zenoti more popular in search? In October 2026, Vagaro had more branded searches than Zenoti among med spa software worldwide. Vagaro had about 165,000 branded searches, while Zenoti had 27,100. Vagaro made up 69.3% of all med spa software searches we track, and Zenoti accounted for 11.4%. ## Cite this page Brandwave. "Vagaro vs Zenoti: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/med-spa-software/compare/vagaro-vs-zenoti This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/med-spa-software/compare/vagaro-vs-zenoti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.