---
title: "Med spa software: Which are searched most?"
description: "Compare the booking, charting and practice software medical spas run on. Share of Search among Zenoti, Mangomint, Aesthetic Record, Pabau, PatientNow, AestheticsPro and Boulevard, the med spa software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/med-spa-software"
publisher: "Brandwave"
---

# Med spa software: Which are searched most?

Compare the booking, charting and practice software medical spas run on. Share of Search among Zenoti, Mangomint, Aesthetic Record, Pabau, PatientNow, AestheticsPro and Boulevard, the med spa software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Med spa software
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zenoti, 41.7%

## Which brand is most popular in search among med spa software worldwide?

- In September 2026, Zenoti was the most searched among med spa software worldwide, with an estimated 33.1K branded searches, 41.7% of all searches for the seven we track.
- Mangomint is in 2nd place, 18.9 percentage points behind at 22.8%.
- Across the 12 months ending September 2026, Zenoti’s share of searches among med spa software worldwide increased from 38.6% to 41.7%.
- Across the 12 months ending September 2026, Mangomint’s share of searches among med spa software worldwide increased from 17.3% to 22.8%.
- Across the 12 months ending September 2026, Aesthetic Record’s share of searches among med spa software worldwide decreased from 25.9% to 18.7%.
- Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide increased from 7.7% to 8.3%.
- Across the 12 months ending September 2026, PatientNow’s share of searches among med spa software worldwide decreased from 6.3% to 5.5%.
- Across the 12 months ending September 2026, AestheticsPro’s share of searches among med spa software worldwide decreased from 3.4% to 2.4%.
- Across the 12 months ending September 2026, Zenoti’s share of searches among med spa software worldwide peaked at 47.8% in August 2026 and was lowest at 38.6% in October 2025.
- Across the 12 months ending September 2026, Mangomint’s share of searches among med spa software worldwide peaked at 22.8% in July 2026 and was lowest at 17.3% in October 2025.
- Across the 12 months ending September 2026, Aesthetic Record’s share of searches among med spa software worldwide peaked at 25.9% in October 2025 and was lowest at 17.5% in August 2026.
- Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide peaked at 10% in June 2026 and was lowest at 6.4% in August 2026.
- Across the 12 months ending September 2026, PatientNow’s share of searches among med spa software worldwide peaked at 6.3% in October 2025 and was lowest at 4.2% in August 2026.
- Across the 12 months ending September 2026, AestheticsPro’s share of searches among med spa software worldwide peaked at 3.5% in March 2026 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, Mangomint rose from 3rd to 2nd among med spa software worldwide.
- Across the 12 months ending September 2026, Aesthetic Record fell from 2nd to 3rd among med spa software worldwide.
- Across the 12 months ending September 2026, Boulevard held steady: its share of searches among med spa software worldwide moved less than 0.5 percentage points.

## Top med spa software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Zenoti, PatientNow and Boulevard appeared every time. PatientNow was recommended most often, coming first in two out of five answers. Aesthetic Record was second, and Boulevard was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PatientNow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Aesthetic Record | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Boulevard | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Zenoti | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Pabau | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Mangomint | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| AestheticsPro | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about med spa software

- Asked ChatGPT "Which med spa software should I use?": 1. Aesthetic Record, 2. Boulevard, 3. Pabau, 4. PatientNow, 5. Zenoti
- Asked ChatGPT "What are the best med spa software options?": 1. Aesthetic Record, 2. Boulevard, 3. PatientNow, 4. Mangomint, 5. Zenoti, 6. Pabau, 7. AestheticsPro
- Asked ChatGPT "What's the best med spa software for booking and charting?": 1. PatientNow, 2. Aesthetic Record, 3. Mangomint, 4. Boulevard, 5. Zenoti
- Searched Google, AI Overview "med spa software": 1. Pabau, 2. Zenoti, 3. PatientNow, 4. AestheticsPro, 5. Boulevard, 6. Mangomint
- Searched Google, AI Overview "med spa emr": 1. PatientNow, 2. Boulevard, 3. Aesthetic Record, 4. Zenoti

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Zenoti vs Mangomint: compare search popularity](/demand/global-en/compare/mangomint-vs-zenoti): 41.7% against 22.8% Share of Search.
- [Zenoti vs Aesthetic Record: compare search popularity](/demand/global-en/compare/aesthetic-record-vs-zenoti): 41.7% against 18.7% Share of Search.
- [Zenoti vs Pabau: compare search popularity](/demand/global-en/compare/pabau-vs-zenoti): 41.7% against 8.3% Share of Search.
- [Zenoti vs PatientNow: compare search popularity](/demand/global-en/compare/patientnow-vs-zenoti): 41.7% against 5.5% Share of Search.
- [Mangomint vs Aesthetic Record: compare search popularity](/demand/global-en/compare/aesthetic-record-vs-mangomint): 22.8% against 18.7% Share of Search.
- [Mangomint vs Pabau: compare search popularity](/demand/global-en/compare/mangomint-vs-pabau): 22.8% against 8.3% Share of Search.
- [Mangomint vs PatientNow: compare search popularity](/demand/global-en/compare/mangomint-vs-patientnow): 22.8% against 5.5% Share of Search.
- [Aesthetic Record vs Pabau: compare search popularity](/demand/global-en/compare/aesthetic-record-vs-pabau): 18.7% against 8.3% Share of Search.
- [Aesthetic Record vs PatientNow: compare search popularity](/demand/global-en/compare/aesthetic-record-vs-patientnow): 18.7% against 5.5% Share of Search.
- [Pabau vs PatientNow: compare search popularity](/demand/global-en/compare/pabau-vs-patientnow): 8.3% against 5.5% Share of Search.

## How did search popularity change for med spa software worldwide in September 2026?

- In September 2026, Pabau gained share of searches among med spa software worldwide, from 6.4% to 8.3%.
- In September 2026, Mangomint gained share of searches among med spa software worldwide, from 21.3% to 22.8%.
- In September 2026, PatientNow gained share of searches among med spa software worldwide, from 4.2% to 5.5%.
- In September 2026, Aesthetic Record gained share of searches among med spa software worldwide, from 17.5% to 18.7%.
- In September 2026, Zenoti lost share of searches among med spa software worldwide, from 47.8% to 41.7%.
- Estimated monthly branded searches for Boulevard worldwide fell 36.9% over 12 measured months, from 650 to 410 in September 2026.
- Estimated monthly branded searches for AestheticsPro worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zenoti | 41.7% | 33.1K | -18.3% | Zenoti |
| 2 | Mangomint | 22.8% | 18.1K | 0.0% | Mangomint |
| 3 | Aesthetic Record | 18.7% | 14.8K | 0.0% | Aesthetic Record |
| 4 | Pabau | 8.3% | 6.6K | +22.2% | Pabau |
| 5 | PatientNow | 5.5% | 4.4K | +22.2% | PatientNow |
| 6 | AestheticsPro | 2.4% | 1.9K | 0.0% | AestheticsPro |
| 7 | Boulevard | 0.52% | 410 | -18.0% | Boulevard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zenoti | 33.1K | 38.6% | 1 |
| Oct 2025 | Aesthetic Record | 22.2K | 25.9% | 2 |
| Oct 2025 | Mangomint | 14.8K | 17.3% | 3 |
| Oct 2025 | Pabau | 6.6K | 7.7% | 4 |
| Oct 2025 | PatientNow | 5.4K | 6.3% | 5 |
| Oct 2025 | AestheticsPro | 2.9K | 3.4% | 6 |
| Oct 2025 | Boulevard | 650 | 0.76% | 7 |
| Nov 2025 | Zenoti | 33.1K | 41.4% | 1 |
| Nov 2025 | Aesthetic Record | 18.1K | 22.6% | 2 |
| Nov 2025 | Mangomint | 14.8K | 18.5% | 3 |
| Nov 2025 | Pabau | 6.6K | 8.3% | 4 |
| Nov 2025 | PatientNow | 4.4K | 5.5% | 5 |
| Nov 2025 | AestheticsPro | 2.4K | 3% | 6 |
| Nov 2025 | Boulevard | 560 | 0.7% | 7 |
| Dec 2025 | Zenoti | 33.1K | 42.5% | 1 |
| Dec 2025 | Aesthetic Record | 18.1K | 23.2% | 2 |
| Dec 2025 | Mangomint | 14.8K | 19% | 3 |
| Dec 2025 | Pabau | 5.4K | 6.9% | 4 |
| Dec 2025 | PatientNow | 3.6K | 4.6% | 5 |
| Dec 2025 | AestheticsPro | 2.4K | 3.1% | 6 |
| Dec 2025 | Boulevard | 460 | 0.59% | 7 |
| Jan 2026 | Zenoti | 33.1K | 39.5% | 1 |
| Jan 2026 | Aesthetic Record | 18.1K | 21.6% | 2 |
| Jan 2026 | Mangomint | 18.1K | 21.6% | 3 |
| Jan 2026 | Pabau | 6.6K | 7.9% | 4 |
| Jan 2026 | PatientNow | 4.4K | 5.2% | 5 |
| Jan 2026 | AestheticsPro | 2.9K | 3.5% | 6 |
| Jan 2026 | Boulevard | 650 | 0.78% | 7 |
| Feb 2026 | Zenoti | 33.1K | 39.8% | 1 |
| Feb 2026 | Aesthetic Record | 18.1K | 21.8% | 2 |
| Feb 2026 | Mangomint | 18.1K | 21.8% | 3 |
| Feb 2026 | Pabau | 6.6K | 7.9% | 4 |
| Feb 2026 | PatientNow | 4.4K | 5.3% | 5 |
| Feb 2026 | AestheticsPro | 2.4K | 2.9% | 6 |
| Feb 2026 | Boulevard | 430 | 0.52% | 7 |
| Mar 2026 | Zenoti | 33.1K | 39.6% | 1 |
| Mar 2026 | Aesthetic Record | 18.1K | 21.6% | 2 |
| Mar 2026 | Mangomint | 18.1K | 21.6% | 3 |
| Mar 2026 | Pabau | 6.6K | 7.9% | 4 |
| Mar 2026 | PatientNow | 4.4K | 5.3% | 5 |
| Mar 2026 | AestheticsPro | 2.9K | 3.5% | 6 |
| Mar 2026 | Boulevard | 410 | 0.49% | 7 |
| Apr 2026 | Zenoti | 33.1K | 39.1% | 1 |
| Apr 2026 | Aesthetic Record | 18.1K | 21.4% | 2 |
| Apr 2026 | Mangomint | 18.1K | 21.4% | 3 |
| Apr 2026 | Pabau | 8.1K | 9.6% | 4 |
| Apr 2026 | PatientNow | 4.4K | 5.2% | 5 |
| Apr 2026 | AestheticsPro | 2.4K | 2.8% | 6 |
| Apr 2026 | Boulevard | 480 | 0.57% | 7 |
| May 2026 | Zenoti | 33.1K | 43.3% | 1 |
| May 2026 | Aesthetic Record | 14.8K | 19.3% | 2 |
| May 2026 | Mangomint | 14.8K | 19.3% | 3 |
| May 2026 | Pabau | 6.6K | 8.6% | 4 |
| May 2026 | PatientNow | 4.4K | 5.8% | 5 |
| May 2026 | AestheticsPro | 2.4K | 3.1% | 6 |
| May 2026 | Boulevard | 410 | 0.54% | 7 |
| Jun 2026 | Zenoti | 33.1K | 40.7% | 1 |
| Jun 2026 | Mangomint | 18.1K | 22.2% | 2 |
| Jun 2026 | Aesthetic Record | 14.8K | 18.2% | 3 |
| Jun 2026 | Pabau | 8.1K | 10% | 4 |
| Jun 2026 | PatientNow | 4.4K | 5.4% | 5 |
| Jun 2026 | AestheticsPro | 2.4K | 2.9% | 6 |
| Jun 2026 | Boulevard | 460 | 0.57% | 7 |
| Jul 2026 | Zenoti | 33.1K | 41.7% | 1 |
| Jul 2026 | Mangomint | 18.1K | 22.8% | 2 |
| Jul 2026 | Aesthetic Record | 14.8K | 18.7% | 3 |
| Jul 2026 | Pabau | 6.6K | 8.3% | 4 |
| Jul 2026 | PatientNow | 4.4K | 5.5% | 5 |
| Jul 2026 | AestheticsPro | 1.9K | 2.4% | 6 |
| Jul 2026 | Boulevard | 410 | 0.52% | 7 |
| Aug 2026 | Zenoti | 40.5K | 47.8% | 1 |
| Aug 2026 | Mangomint | 18.1K | 21.3% | 2 |
| Aug 2026 | Aesthetic Record | 14.8K | 17.5% | 3 |
| Aug 2026 | Pabau | 5.4K | 6.4% | 4 |
| Aug 2026 | PatientNow | 3.6K | 4.2% | 5 |
| Aug 2026 | AestheticsPro | 1.9K | 2.2% | 6 |
| Aug 2026 | Boulevard | 500 | 0.59% | 7 |
| Sep 2026 | Zenoti | 33.1K | 41.7% | 1 |
| Sep 2026 | Mangomint | 18.1K | 22.8% | 2 |
| Sep 2026 | Aesthetic Record | 14.8K | 18.7% | 3 |
| Sep 2026 | Pabau | 6.6K | 8.3% | 4 |
| Sep 2026 | PatientNow | 4.4K | 5.5% | 5 |
| Sep 2026 | AestheticsPro | 1.9K | 2.4% | 6 |
| Sep 2026 | Boulevard | 410 | 0.52% | 7 |

## What is being compared

- **Aesthetic Record**: Measured on the search term “aesthetic record”.
- **AestheticsPro**: Measured on the search term “aestheticspro”.
- **Boulevard**: Measured on the search terms “boulevard med spa” and “joinblvd”, summed into one figure.
- **Mangomint**: Measured on the search term “mangomint”.
- **Pabau**: Measured on the search term “pabau”.
- **PatientNow**: Measured on the search term “patientnow”.
- **Zenoti**: Measured on the search term “zenoti”.

- [Aesthetic Record](/demand/global-en/brands/aesthetic-record)
- [AestheticsPro](/demand/global-en/brands/aestheticspro)
- [Boulevard](/demand/global-en/brands/boulevard)
- [Mangomint](/demand/global-en/brands/mangomint)
- [Pabau](/demand/global-en/brands/pabau)
- [PatientNow](/demand/global-en/brands/patientnow)
- [Zenoti](/demand/global-en/brands/zenoti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among med spa software worldwide?

In September 2026, Zenoti was the most searched among med spa software worldwide, with an estimated 33.1K branded searches, 41.7% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Med spa software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/med-spa-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/med-spa-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
