---
title: "Measuring cups brands: Which are searched most?"
description: "Compare the measuring cups brands people buy. Share of Search among Le Creuset, KitchenAid, Cuisinart, All-Clad, Oxo and Joseph Joseph, the measuring cups brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/measuring-cups-brands"
publisher: "Brandwave"
---

# Measuring cups brands: Which are searched most?

Compare the measuring cups brands people buy. Share of Search among Le Creuset, KitchenAid, Cuisinart, All-Clad, Oxo and Joseph Joseph, the measuring cups brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Measuring cups brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 44.6%

## Which brand is most popular in search among measuring cups brands worldwide?

- In September 2026, Le Creuset was the most searched among measuring cups brands worldwide, with an estimated 1.5M branded searches and 44.6% estimated Share of Search within this set.
- KitchenAid is in 2nd place, 6.7 percentage points behind at 37.9% Share of Search.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring cups brands worldwide increased from 37% to 44.6%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring cups brands worldwide decreased from 45% to 37.9%.
- Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among measuring cups brands worldwide decreased from 4.8% to 4.3%.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring cups brands worldwide peaked at 44.6% in September 2026 and was lowest at 35% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring cups brands worldwide peaked at 47% in December 2025 and was lowest at 37.3% in June 2026.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among measuring cups brands worldwide peaked at 9% in January 2026 and was lowest at 6.3% in October 2025.
- Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among measuring cups brands worldwide peaked at 9.5% in June 2026 and was lowest at 4.3% in September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among measuring cups brands worldwide peaked at 3.9% in August 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among measuring cups brands worldwide peaked at 4.4% in August 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring cups brands worldwide.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring cups brands worldwide.
- Across the 12 months ending September 2026, Cuisinart, Oxo and Joseph Joseph held steady: their estimated Share of Search among measuring cups brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Le Creuset vs KitchenAid: compare search popularity](/demand/global-en/compare/kitchenaid-vs-le-creuset): 44.6% against 37.9% Share of Search.
- [Le Creuset vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-le-creuset): 44.6% against 6.3% Share of Search.
- [Le Creuset vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-le-creuset): 44.6% against 4.3% Share of Search.
- [Le Creuset vs Oxo: compare search popularity](/demand/global-en/compare/le-creuset-vs-oxo): 44.6% against 3.6% Share of Search.
- [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 37.9% against 6.3% Share of Search.
- [KitchenAid vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-kitchenaid): 37.9% against 4.3% Share of Search.
- [KitchenAid vs Oxo: compare search popularity](/demand/global-en/compare/kitchenaid-vs-oxo): 37.9% against 3.6% Share of Search.
- [Cuisinart vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-cuisinart): 6.3% against 4.3% Share of Search.
- [Cuisinart vs Oxo: compare search popularity](/demand/global-en/compare/cuisinart-vs-oxo): 6.3% against 3.6% Share of Search.
- [All-Clad vs Oxo: compare search popularity](/demand/global-en/compare/all-clad-vs-oxo): 4.3% against 3.6% Share of Search.

## How did search popularity change for measuring cups brands worldwide in September 2026?

- In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring cups brands worldwide, with 44.6% estimated Share of Search.
- In September 2026, Cuisinart lost estimated Share of Search among measuring cups brands worldwide, from 8.2% to 6.3%.
- In September 2026, KitchenAid lost estimated Share of Search among measuring cups brands worldwide, from 39.4% to 37.9%.
- In September 2026, Joseph Joseph lost estimated Share of Search among measuring cups brands worldwide, from 4.4% to 3.3%.
- In September 2026, All-Clad lost estimated Share of Search among measuring cups brands worldwide, from 4.9% to 4.3%.
- In September 2026, Oxo rose from 6th to 5th among measuring cups brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 44.6% | 1.5M | +23.0% | Le Creuset |
| 2 | KitchenAid | 37.9% | 1.3M | +4.5% | KitchenAid |
| 3 | Cuisinart | 6.3% | 213K | -16.0% | Cuisinart |
| 4 | All-Clad | 4.3% | 143K | -4.9% | All-Clad |
| 5 | Oxo | 3.6% | 120K | 0.0% | Oxo |
| 6 | Joseph Joseph | 3.3% | 110K | -18.5% | Joseph Joseph |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 45% | 1 |
| Oct 2025 | Le Creuset | 1.5M | 37% | 2 |
| Oct 2025 | Cuisinart | 256K | 6.3% | 3 |
| Oct 2025 | All-Clad | 196K | 4.8% | 4 |
| Oct 2025 | Oxo | 145K | 3.6% | 5 |
| Oct 2025 | Joseph Joseph | 135K | 3.3% | 6 |
| Nov 2025 | KitchenAid | 3M | 46.6% | 1 |
| Nov 2025 | Le Creuset | 2.2M | 35.2% | 2 |
| Nov 2025 | Cuisinart | 433K | 6.8% | 3 |
| Nov 2025 | All-Clad | 381K | 6% | 4 |
| Nov 2025 | Oxo | 183K | 2.9% | 5 |
| Nov 2025 | Joseph Joseph | 165K | 2.6% | 6 |
| Dec 2025 | KitchenAid | 3M | 47% | 1 |
| Dec 2025 | Le Creuset | 2.2M | 35% | 2 |
| Dec 2025 | Cuisinart | 452K | 7.1% | 3 |
| Dec 2025 | All-Clad | 381K | 6% | 4 |
| Dec 2025 | Joseph Joseph | 165K | 2.6% | 5 |
| Dec 2025 | Oxo | 147K | 2.3% | 6 |
| Jan 2026 | KitchenAid | 1.8M | 42.5% | 1 |
| Jan 2026 | Le Creuset | 1.5M | 35.2% | 2 |
| Jan 2026 | Cuisinart | 386K | 9% | 3 |
| Jan 2026 | All-Clad | 256K | 6% | 4 |
| Jan 2026 | Joseph Joseph | 165K | 3.9% | 5 |
| Jan 2026 | Oxo | 148K | 3.5% | 6 |
| Feb 2026 | KitchenAid | 1.5M | 43.3% | 1 |
| Feb 2026 | Le Creuset | 1.2M | 36.3% | 2 |
| Feb 2026 | Cuisinart | 233K | 6.9% | 3 |
| Feb 2026 | All-Clad | 196K | 5.8% | 4 |
| Feb 2026 | Joseph Joseph | 135K | 4% | 5 |
| Feb 2026 | Oxo | 120K | 3.6% | 6 |
| Mar 2026 | KitchenAid | 1.5M | 43.8% | 1 |
| Mar 2026 | Le Creuset | 1.2M | 35.4% | 2 |
| Mar 2026 | Cuisinart | 290K | 8.4% | 3 |
| Mar 2026 | All-Clad | 171K | 5% | 4 |
| Mar 2026 | Joseph Joseph | 135K | 3.9% | 5 |
| Mar 2026 | Oxo | 118K | 3.4% | 6 |
| Apr 2026 | KitchenAid | 1.5M | 44.3% | 1 |
| Apr 2026 | Le Creuset | 1.2M | 36.8% | 2 |
| Apr 2026 | Cuisinart | 213K | 6.4% | 3 |
| Apr 2026 | All-Clad | 160K | 4.8% | 4 |
| Apr 2026 | Joseph Joseph | 135K | 4.1% | 5 |
| Apr 2026 | Oxo | 120K | 3.6% | 6 |
| May 2026 | KitchenAid | 1.3M | 41% | 1 |
| May 2026 | Le Creuset | 1.2M | 38.6% | 2 |
| May 2026 | Cuisinart | 246K | 7.8% | 3 |
| May 2026 | All-Clad | 171K | 5.4% | 4 |
| May 2026 | Oxo | 118K | 3.7% | 5 |
| May 2026 | Joseph Joseph | 110K | 3.5% | 6 |
| Jun 2026 | Le Creuset | 1.2M | 39.1% | 1 |
| Jun 2026 | KitchenAid | 1.2M | 37.3% | 2 |
| Jun 2026 | All-Clad | 296K | 9.5% | 3 |
| Jun 2026 | Cuisinart | 210K | 6.7% | 4 |
| Jun 2026 | Oxo | 117K | 3.7% | 5 |
| Jun 2026 | Joseph Joseph | 110K | 3.5% | 6 |
| Jul 2026 | KitchenAid | 1.2M | 39.9% | 1 |
| Jul 2026 | Le Creuset | 1.2M | 39.6% | 2 |
| Jul 2026 | Cuisinart | 246K | 8% | 3 |
| Jul 2026 | All-Clad | 160K | 5.2% | 4 |
| Jul 2026 | Oxo | 118K | 3.8% | 5 |
| Jul 2026 | Joseph Joseph | 110K | 3.6% | 6 |
| Aug 2026 | KitchenAid | 1.2M | 39.4% | 1 |
| Aug 2026 | Le Creuset | 1.2M | 39.4% | 2 |
| Aug 2026 | Cuisinart | 254K | 8.2% | 3 |
| Aug 2026 | All-Clad | 151K | 4.9% | 4 |
| Aug 2026 | Joseph Joseph | 135K | 4.4% | 5 |
| Aug 2026 | Oxo | 120K | 3.9% | 6 |
| Sep 2026 | Le Creuset | 1.5M | 44.6% | 1 |
| Sep 2026 | KitchenAid | 1.3M | 37.9% | 2 |
| Sep 2026 | Cuisinart | 213K | 6.3% | 3 |
| Sep 2026 | All-Clad | 143K | 4.3% | 4 |
| Sep 2026 | Oxo | 120K | 3.6% | 5 |
| Sep 2026 | Joseph Joseph | 110K | 3.3% | 6 |

## What is being compared

- **All-Clad**: Measured on the search terms “all clad”, “all-clad”, “all-clad cookware” and “cookware all-clad”, summed into one figure.
- **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Le Creuset**: Measured on the search term “le creuset”.
- **Oxo**: Measured on the search terms “oxo”, “oxo cubes” and “oxo soup”, summed into one figure.

- [All-Clad](/demand/global-en/brands/all-clad)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [Joseph Joseph](/demand/global-en/brands/joseph-joseph)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Le Creuset](/demand/global-en/brands/le-creuset)
- [Oxo](/demand/global-en/brands/oxo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among measuring cups brands worldwide?

In September 2026, Le Creuset was the most searched among measuring cups brands worldwide, with an estimated 1.5M branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Measuring cups brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/measuring-cups-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/measuring-cups-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.