---
title: "Meal replacement shake brands: Which brands are most popular in search?"
description: "Compare brands that offers meal replacement shakes. Share of Search among Huel, Soylent, Ka'Chava, Jimmy Joy and Rootana, the meal replacement shake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/meal-replacement-shake-brands"
publisher: "Brandwave"
---

# Meal replacement shake brands: Which brands are most popular in search?

Compare brands that offers meal replacement shakes. Share of Search among Huel, Soylent, Ka'Chava, Jimmy Joy and Rootana, the meal replacement shake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meal replacement shake brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Huel, 67.3%

## Which brand is most popular in search among meal replacement shake brands worldwide?

- In August 2026, Huel was the most searched among meal replacement shake brands worldwide, with an estimated 525K branded searches and 67.3% estimated Share of Search within this set.
- Soylent is in 2nd place, 48.2 percentage points behind at 19.1% Share of Search.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide increased from 59.9% to 67.3%.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide decreased from 25.9% to 19.1%.
- Across the 11 months ending August 2026, Ka'Chava’s estimated Share of Search among meal replacement shake brands worldwide decreased from 11.8% to 10%.
- Across the 11 months ending August 2026, Jimmy Joy’s estimated Share of Search among meal replacement shake brands worldwide increased from 2.3% to 3.4%.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide peaked at 69.7% in July 2026 and was lowest at 53.3% in December 2025.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide peaked at 28.9% in December 2025 and was lowest at 16.4% in July 2026.
- Across the 11 months ending August 2026, Ka'Chava’s estimated Share of Search among meal replacement shake brands worldwide peaked at 14.9% in December 2025 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Jimmy Joy’s estimated Share of Search among meal replacement shake brands worldwide peaked at 3.8% in June 2026 and was lowest at 2.3% in October 2025.
- Across the 11 months ending August 2026, Rootana held steady: its estimated Share of Search among meal replacement shake brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Huel vs Soylent: compare search popularity](/demand/global-en/compare/huel-vs-soylent): 67.3% against 19.1% Share of Search.
- [Huel vs Ka'Chava: compare search popularity](/demand/global-en/compare/huel-vs-ka-chava): 67.3% against 10% Share of Search.
- [Huel vs Jimmy Joy: compare search popularity](/demand/global-en/compare/huel-vs-jimmy-joy): 67.3% against 3.4% Share of Search.
- [Soylent vs Ka'Chava: compare search popularity](/demand/global-en/compare/ka-chava-vs-soylent): 19.1% against 10% Share of Search.
- [Soylent vs Jimmy Joy: compare search popularity](/demand/global-en/compare/jimmy-joy-vs-soylent): 19.1% against 3.4% Share of Search.
- [Ka'Chava vs Jimmy Joy: compare search popularity](/demand/global-en/compare/jimmy-joy-vs-ka-chava): 10% against 3.4% Share of Search.

## How did search popularity change for meal replacement shake brands worldwide in August 2026?

- In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.
- In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.
- Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.
- Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Huel | 67.3% | 525K | +0.8% | Huel |
| 2 | Soylent | 19.1% | 149K | +21.9% | Soylent |
| 3 | Ka'Chava | 10% | 78.4K | +0.8% | Ka'Chava |
| 4 | Jimmy Joy | 3.4% | 26.8K | +3.3% | Jimmy Joy |
| 5 | Rootana | 0.08% | 640 | +3.2% | Rootana |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huel | 422K | 59.9% | 1 |
| Oct 2025 | Soylent | 182K | 25.9% | 2 |
| Oct 2025 | Ka'Chava | 83.1K | 11.8% | 3 |
| Oct 2025 | Jimmy Joy | 16.5K | 2.3% | 4 |
| Oct 2025 | Rootana | 960 | 0.14% | 5 |
| Nov 2025 | Huel | 337K | 57.7% | 1 |
| Nov 2025 | Soylent | 149K | 25.6% | 2 |
| Nov 2025 | Ka'Chava | 79.3K | 13.6% | 3 |
| Nov 2025 | Jimmy Joy | 17.2K | 3% | 4 |
| Nov 2025 | Rootana | 770 | 0.13% | 5 |
| Dec 2025 | Huel | 276K | 53.3% | 1 |
| Dec 2025 | Soylent | 149K | 28.9% | 2 |
| Dec 2025 | Ka'Chava | 77.2K | 14.9% | 3 |
| Dec 2025 | Jimmy Joy | 14.3K | 2.8% | 4 |
| Dec 2025 | Rootana | 800 | 0.15% | 5 |
| Jan 2026 | Huel | 502K | 60.6% | 1 |
| Jan 2026 | Soylent | 182K | 22% | 2 |
| Jan 2026 | Ka'Chava | 115K | 13.9% | 3 |
| Jan 2026 | Jimmy Joy | 28K | 3.4% | 4 |
| Jan 2026 | Rootana | 1.1K | 0.13% | 5 |
| Feb 2026 | Huel | 409K | 60.3% | 1 |
| Feb 2026 | Soylent | 149K | 22.1% | 2 |
| Feb 2026 | Ka'Chava | 95.6K | 14.1% | 3 |
| Feb 2026 | Jimmy Joy | 22.7K | 3.4% | 4 |
| Feb 2026 | Rootana | 900 | 0.13% | 5 |
| Mar 2026 | Huel | 499K | 64.6% | 1 |
| Mar 2026 | Soylent | 150K | 19.3% | 2 |
| Mar 2026 | Ka'Chava | 97K | 12.5% | 3 |
| Mar 2026 | Jimmy Joy | 26.4K | 3.4% | 4 |
| Mar 2026 | Rootana | 1.1K | 0.14% | 5 |
| Apr 2026 | Huel | 417K | 62.5% | 1 |
| Apr 2026 | Soylent | 150K | 22.4% | 2 |
| Apr 2026 | Ka'Chava | 79K | 11.8% | 3 |
| Apr 2026 | Jimmy Joy | 21.4K | 3.2% | 4 |
| Apr 2026 | Rootana | 840 | 0.13% | 5 |
| May 2026 | Huel | 509K | 66.6% | 1 |
| May 2026 | Soylent | 149K | 19.5% | 2 |
| May 2026 | Ka'Chava | 78.7K | 10.3% | 3 |
| May 2026 | Jimmy Joy | 26.1K | 3.4% | 4 |
| May 2026 | Rootana | 960 | 0.13% | 5 |
| Jun 2026 | Huel | 433K | 65.6% | 1 |
| Jun 2026 | Soylent | 122K | 18.5% | 2 |
| Jun 2026 | Ka'Chava | 78.7K | 11.9% | 3 |
| Jun 2026 | Jimmy Joy | 25.3K | 3.8% | 4 |
| Jun 2026 | Rootana | 650 | 0.1% | 5 |
| Jul 2026 | Huel | 521K | 69.7% | 1 |
| Jul 2026 | Soylent | 122K | 16.4% | 2 |
| Jul 2026 | Ka'Chava | 77.8K | 10.4% | 3 |
| Jul 2026 | Jimmy Joy | 26K | 3.5% | 4 |
| Jul 2026 | Rootana | 620 | 0.08% | 5 |
| Aug 2026 | Huel | 525K | 67.3% | 1 |
| Aug 2026 | Soylent | 149K | 19.1% | 2 |
| Aug 2026 | Ka'Chava | 78.4K | 10% | 3 |
| Aug 2026 | Jimmy Joy | 26.8K | 3.4% | 4 |
| Aug 2026 | Rootana | 640 | 0.08% | 5 |
| Sep 2026 | Huel | — | — | — |
| Sep 2026 | Jimmy Joy | — | — | — |
| Sep 2026 | Ka'Chava | — | — | — |
| Sep 2026 | Rootana | — | — | — |
| Sep 2026 | Soylent | — | — | — |

## What is being compared

- **Huel**: Measured on the search terms “huel”, “huel black”, “huel black edition”, “huel com”, “huel meal replacement”, “huel powder”, “huel ready to drink” and “huel shakes”, summed into one figure.
- **Jimmy Joy**: Measured on the search terms “jimmy joy”, “jimmy joy com”, “jimmy joy meal replacement”, “jimmy joy plenny shake”, “jimmy joy shake” and “plenny shake”, summed into one figure.
- **Ka'Chava**: Measured on the search terms “ka chava com”, “ka'chava”, “ka'chava meal replacement” and “kachava shake”, summed into one figure.
- **Rootana**: Measured on the search terms “rootana”, “rootana com”, “rootana meal replacement” and “rootana shake”, summed into one figure.
- **Soylent**: Measured on the search terms “soylent”, “soylent com”, “soylent complete meal”, “soylent complete protein”, “soylent meal replacement” and “soylent powder”, summed into one figure.

- [Huel](/demand/global-en/brands/huel)
- [Jimmy Joy](/demand/global-en/brands/jimmy-joy)
- [Ka'Chava](/demand/global-en/brands/ka-chava)
- [Rootana](/demand/global-en/brands/rootana)
- [Soylent](/demand/global-en/brands/soylent)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meal replacement shake brands worldwide?

In August 2026, Huel was the most searched among meal replacement shake brands worldwide, with an estimated 525K branded searches and 67.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Meal replacement shake brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/meal-replacement-shake-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meal-replacement-shake-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.