--- title: "Meal kit services: Which are searched most?" description: "Compare the services that deliver recipe boxes. Share of Search among HelloFresh, Home Chef, Gousto, Blue Apron and Marley Spoon, the meal kit services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/meal-kit-services" publisher: "Brandwave" --- # Meal kit services: Which are searched most? Compare the services that deliver recipe boxes. Share of Search among HelloFresh, Home Chef, Gousto, Blue Apron and Marley Spoon, the meal kit services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meal kit services - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: HelloFresh, 44.6% ## Which brand is most popular in search among meal kit services worldwide? - In September 2026, HelloFresh was the most searched among meal kit services worldwide, with an estimated 550K branded searches and 44.6% estimated Share of Search within this set. - Home Chef is in 2nd place, 14.7 percentage points behind at 29.8% Share of Search. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide decreased from 58.9% to 44.6%. - Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services worldwide increased from 14.4% to 29.8%. - Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit services worldwide increased from 9.7% to 13.4%. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide decreased from 11.8% to 7.3%. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide peaked at 66.5% in November 2025 and was lowest at 44.6% in September 2026. - Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services worldwide peaked at 29.8% in September 2026 and was lowest at 10.9% in November 2025. - Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit services worldwide peaked at 14.1% in May 2026 and was lowest at 8.3% in December 2025. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide peaked at 11.8% in October 2025 and was lowest at 6.3% in February 2026. - Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services worldwide peaked at 8.5% in April 2026 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, Gousto rose from 4th to 3rd among meal kit services worldwide. - Across the 12 months ending September 2026, Blue Apron fell from 3rd to 4th among meal kit services worldwide. - Across the 12 months ending September 2026, Marley Spoon held steady: its estimated Share of Search among meal kit services worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [HelloFresh vs Home Chef: compare search popularity](/demand/global-en/compare/hellofresh-vs-home-chef): 44.6% against 29.8% Share of Search. - [HelloFresh vs Gousto: compare search popularity](/demand/global-en/compare/gousto-vs-hellofresh): 44.6% against 13.4% Share of Search. - [HelloFresh vs Blue Apron: compare search popularity](/demand/global-en/compare/blue-apron-vs-hellofresh): 44.6% against 7.3% Share of Search. - [HelloFresh vs Marley Spoon: compare search popularity](/demand/global-en/compare/hellofresh-vs-marley-spoon): 44.6% against 4.9% Share of Search. - [Home Chef vs Gousto: compare search popularity](/demand/global-en/compare/gousto-vs-home-chef): 29.8% against 13.4% Share of Search. - [Home Chef vs Blue Apron: compare search popularity](/demand/global-en/compare/blue-apron-vs-home-chef): 29.8% against 7.3% Share of Search. - [Home Chef vs Marley Spoon: compare search popularity](/demand/global-en/compare/home-chef-vs-marley-spoon): 29.8% against 4.9% Share of Search. - [Gousto vs Blue Apron: compare search popularity](/demand/global-en/compare/blue-apron-vs-gousto): 13.4% against 7.3% Share of Search. - [Gousto vs Marley Spoon: compare search popularity](/demand/global-en/compare/gousto-vs-marley-spoon): 13.4% against 4.9% Share of Search. - [Blue Apron vs Marley Spoon: compare search popularity](/demand/global-en/compare/blue-apron-vs-marley-spoon): 7.3% against 4.9% Share of Search. ## How did search popularity change for meal kit services worldwide in September 2026? - In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search. - In September 2026, Home Chef gained estimated Share of Search among meal kit services worldwide, from 24.8% to 29.8%. - In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%. - In September 2026, Marley Spoon lost estimated Share of Search among meal kit services worldwide, from 7.5% to 4.9%. - In September 2026, HelloFresh lost estimated Share of Search among meal kit services worldwide, from 45.5% to 44.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HelloFresh | 44.6% | 550K | +22.2% | HelloFresh | | 2 | Home Chef | 29.8% | 368K | +49.6% | Home Chef | | 3 | Gousto | 13.4% | 165K | +50.0% | Gousto | | 4 | Blue Apron | 7.3% | 90.5K | -17.7% | Blue Apron | | 5 | Marley Spoon | 4.9% | 60.5K | -18.2% | Marley Spoon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HelloFresh | 823K | 58.9% | 1 | | Oct 2025 | Home Chef | 201K | 14.4% | 2 | | Oct 2025 | Blue Apron | 165K | 11.8% | 3 | | Oct 2025 | Gousto | 135K | 9.7% | 4 | | Oct 2025 | Marley Spoon | 74K | 5.3% | 5 | | Nov 2025 | HelloFresh | 823K | 66.5% | 1 | | Nov 2025 | Home Chef | 135K | 10.9% | 2 | | Nov 2025 | Blue Apron | 110K | 8.9% | 3 | | Nov 2025 | Gousto | 110K | 8.9% | 4 | | Nov 2025 | Marley Spoon | 60.5K | 4.9% | 5 | | Dec 2025 | HelloFresh | 673K | 61.9% | 1 | | Dec 2025 | Home Chef | 165K | 15.2% | 2 | | Dec 2025 | Blue Apron | 110K | 10.1% | 3 | | Dec 2025 | Gousto | 90.5K | 8.3% | 4 | | Dec 2025 | Marley Spoon | 49.5K | 4.5% | 5 | | Jan 2026 | HelloFresh | 1M | 56.6% | 1 | | Jan 2026 | Gousto | 246K | 13.9% | 2 | | Jan 2026 | Home Chef | 246K | 13.9% | 3 | | Jan 2026 | Blue Apron | 165K | 9.3% | 4 | | Jan 2026 | Marley Spoon | 110K | 6.2% | 5 | | Feb 2026 | HelloFresh | 673K | 57.6% | 1 | | Feb 2026 | Gousto | 165K | 14.1% | 2 | | Feb 2026 | Home Chef | 165K | 14.1% | 3 | | Feb 2026 | Marley Spoon | 90.5K | 7.8% | 4 | | Feb 2026 | Blue Apron | 74K | 6.3% | 5 | | Mar 2026 | HelloFresh | 673K | 56.6% | 1 | | Mar 2026 | Home Chef | 201K | 16.9% | 2 | | Mar 2026 | Gousto | 135K | 11.3% | 3 | | Mar 2026 | Blue Apron | 90.5K | 7.6% | 4 | | Mar 2026 | Marley Spoon | 90.5K | 7.6% | 5 | | Apr 2026 | HelloFresh | 450K | 51.5% | 1 | | Apr 2026 | Home Chef | 165K | 18.9% | 2 | | Apr 2026 | Gousto | 110K | 12.6% | 3 | | Apr 2026 | Blue Apron | 74K | 8.5% | 4 | | Apr 2026 | Marley Spoon | 74K | 8.5% | 5 | | May 2026 | HelloFresh | 368K | 47.3% | 1 | | May 2026 | Home Chef | 165K | 21.2% | 2 | | May 2026 | Gousto | 110K | 14.1% | 3 | | May 2026 | Blue Apron | 74K | 9.5% | 4 | | May 2026 | Marley Spoon | 60.5K | 7.8% | 5 | | Jun 2026 | HelloFresh | 368K | 47.5% | 1 | | Jun 2026 | Home Chef | 165K | 21.3% | 2 | | Jun 2026 | Blue Apron | 90.5K | 11.7% | 3 | | Jun 2026 | Gousto | 90.5K | 11.7% | 4 | | Jun 2026 | Marley Spoon | 60.5K | 7.8% | 5 | | Jul 2026 | HelloFresh | 301K | 45.2% | 1 | | Jul 2026 | Home Chef | 165K | 24.8% | 2 | | Jul 2026 | Gousto | 90.5K | 13.6% | 3 | | Jul 2026 | Blue Apron | 60.5K | 9.1% | 4 | | Jul 2026 | Marley Spoon | 49.5K | 7.4% | 5 | | Aug 2026 | HelloFresh | 450K | 45.5% | 1 | | Aug 2026 | Home Chef | 246K | 24.8% | 2 | | Aug 2026 | Blue Apron | 110K | 11.1% | 3 | | Aug 2026 | Gousto | 110K | 11.1% | 4 | | Aug 2026 | Marley Spoon | 74K | 7.5% | 5 | | Sep 2026 | HelloFresh | 550K | 44.6% | 1 | | Sep 2026 | Home Chef | 368K | 29.8% | 2 | | Sep 2026 | Gousto | 165K | 13.4% | 3 | | Sep 2026 | Blue Apron | 90.5K | 7.3% | 4 | | Sep 2026 | Marley Spoon | 60.5K | 4.9% | 5 | ## What is being compared - **Blue Apron**: Measured on the search term “blue apron”. - **Gousto**: Measured on the search term “gousto”. - **HelloFresh**: Measured on the search term “hellofresh”. - **Home Chef**: Measured on the search term “home chef”. - **Marley Spoon**: Measured on the search term “marley spoon”. - [Blue Apron](/demand/global-en/brands/blue-apron) - [Gousto](/demand/global-en/brands/gousto) - [HelloFresh](/demand/global-en/brands/hellofresh) - [Home Chef](/demand/global-en/brands/home-chef) - [Marley Spoon](/demand/global-en/brands/marley-spoon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meal kit services worldwide? In September 2026, HelloFresh was the most searched among meal kit services worldwide, with an estimated 550K branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Meal kit services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/meal-kit-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meal-kit-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.