---
title: "HelloFresh vs Marley Spoon: Which is searched more?"
description: "Which is more popular in search, HelloFresh or Marley Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/hellofresh-vs-marley-spoon"
publisher: "Brandwave"
---

# HelloFresh vs Marley Spoon: Which is searched more?

Which is more popular in search, HelloFresh or Marley Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HelloFresh and Marley Spoon
- **Competitive set**: Meal kit delivery
- **Market**: Global
- **Month measured**: Sep 2026
- **HelloFresh Share of Search**: 63.5%
- **Marley Spoon Share of Search**: 7%

## Which is more popular in search, HelloFresh or Marley Spoon?

- In September 2026, HelloFresh had more branded searches than Marley Spoon among meal kit delivery worldwide. HelloFresh was estimated to have 550K branded searches compared to Marley Spoon’s 60.5K, and held a 63.5% Share of Search versus Marley Spoon’s 7%.
- HelloFresh was ahead of Marley Spoon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide moved from 68.8% to 63.5%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit delivery worldwide moved from 6.2% to 7%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for meal kit delivery worldwide in September 2026?

- In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%.
- In September 2026, Marley Spoon lost estimated Share of Search among meal kit delivery worldwide, from 9.9% to 7%.

## Month by month

| Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | Marley Spoon estimated searches | Marley Spoon Share of Search | Marley Spoon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 68.8% | 1 | 74K | 6.2% | 4 |
| Nov 2025 | 823K | 74.6% | 1 | 60.5K | 5.5% | 4 |
| Dec 2025 | 673K | 72.9% | 1 | 49.5K | 5.4% | 4 |
| Jan 2026 | 1M | 65.7% | 1 | 110K | 7.2% | 4 |
| Feb 2026 | 673K | 67.1% | 1 | 90.5K | 9% | 3 |
| Mar 2026 | 673K | 68% | 1 | 90.5K | 9.2% | 4 |
| Apr 2026 | 450K | 63.6% | 1 | 74K | 10.5% | 4 |
| May 2026 | 368K | 60.1% | 1 | 60.5K | 9.9% | 4 |
| Jun 2026 | 368K | 60.4% | 1 | 60.5K | 9.9% | 4 |
| Jul 2026 | 301K | 60% | 1 | 49.5K | 9.9% | 4 |
| Aug 2026 | 450K | 60.5% | 1 | 74K | 9.9% | 4 |
| Sep 2026 | 550K | 63.5% | 1 | 60.5K | 7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using HelloFresh’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HelloFresh**: Measured on the search term “hellofresh”.
- **Marley Spoon**: Measured on the search term “marley spoon”.

- [HelloFresh profile](/demand/global-en/brands/hellofresh)
- [Marley Spoon profile](/demand/global-en/brands/marley-spoon)
- [All meal kit delivery worldwide](/demand/global-en/categories/meal-kit-delivery): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HelloFresh or Marley Spoon?

In September 2026, HelloFresh had more branded searches than Marley Spoon among meal kit delivery worldwide. HelloFresh was estimated to have 550K branded searches compared to Marley Spoon’s 60.5K, and held a 63.5% Share of Search versus Marley Spoon’s 7%.

## Cite this page

Brandwave. "HelloFresh vs Marley Spoon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/hellofresh-vs-marley-spoon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/hellofresh-vs-marley-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.