---
title: "Blue Apron vs HelloFresh: Which is searched more?"
description: "Which is more popular in search, Blue Apron or HelloFresh? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/blue-apron-vs-hellofresh"
publisher: "Brandwave"
---

# Blue Apron vs HelloFresh: Which is searched more?

Which is more popular in search, Blue Apron or HelloFresh? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Apron and HelloFresh
- **Competitive set**: Meal kit delivery
- **Market**: Global
- **Month measured**: Sep 2026
- **Blue Apron Share of Search**: 10.5%
- **HelloFresh Share of Search**: 63.5%

## Which is more popular in search, Blue Apron or HelloFresh?

- In September 2026, HelloFresh had more branded searches than Blue Apron among meal kit delivery worldwide. HelloFresh was estimated to have 550K branded searches compared to Blue Apron’s 90.5K, and held a 63.5% Share of Search versus Blue Apron’s 10.5%.
- HelloFresh was ahead of Blue Apron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide moved from 13.8% to 10.5%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide moved from 68.8% to 63.5%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for meal kit delivery worldwide in September 2026?

- In September 2026, Gousto overtook Blue Apron to rank 2nd among meal kit delivery worldwide, with 19.1% estimated Share of Search.
- In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%.
- In September 2026, Blue Apron lost estimated Share of Search among meal kit delivery worldwide, from 14.8% to 10.5%.

## Month by month

| Month | Blue Apron estimated searches | Blue Apron Share of Search | Blue Apron rank | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 13.8% | 2 | 823K | 68.8% | 1 |
| Nov 2025 | 110K | 10% | 2 | 823K | 74.6% | 1 |
| Dec 2025 | 110K | 11.9% | 2 | 673K | 72.9% | 1 |
| Jan 2026 | 165K | 10.8% | 3 | 1M | 65.7% | 1 |
| Feb 2026 | 74K | 7.4% | 4 | 673K | 67.1% | 1 |
| Mar 2026 | 90.5K | 9.2% | 3 | 673K | 68% | 1 |
| Apr 2026 | 74K | 10.5% | 3 | 450K | 63.6% | 1 |
| May 2026 | 74K | 12.1% | 3 | 368K | 60.1% | 1 |
| Jun 2026 | 90.5K | 14.8% | 2 | 368K | 60.4% | 1 |
| Jul 2026 | 60.5K | 12.1% | 3 | 301K | 60% | 1 |
| Aug 2026 | 110K | 14.8% | 2 | 450K | 60.5% | 1 |
| Sep 2026 | 90.5K | 10.5% | 3 | 550K | 63.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Apron’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Apron**: Measured on the search term “blue apron”.
- **HelloFresh**: Measured on the search term “hellofresh”.

- [Blue Apron profile](/demand/global-en/brands/blue-apron)
- [HelloFresh profile](/demand/global-en/brands/hellofresh)
- [All meal kit delivery worldwide](/demand/global-en/categories/meal-kit-delivery): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Apron or HelloFresh?

In September 2026, HelloFresh had more branded searches than Blue Apron among meal kit delivery worldwide. HelloFresh was estimated to have 550K branded searches compared to Blue Apron’s 90.5K, and held a 63.5% Share of Search versus Blue Apron’s 10.5%.

## Cite this page

Brandwave. "Blue Apron vs HelloFresh: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/blue-apron-vs-hellofresh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery/compare/blue-apron-vs-hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.