--- title: "Meal kit delivery: Which are searched most?" description: "Compare the meal kit delivery services people subscribe to. Share of Search among HelloFresh, Gousto, Blue Apron and Marley Spoon, the meal kit delivery Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery" publisher: "Brandwave" --- # Meal kit delivery: Which are searched most? Compare the meal kit delivery services people subscribe to. Share of Search among HelloFresh, Gousto, Blue Apron and Marley Spoon, the meal kit delivery Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meal kit delivery - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: HelloFresh, 63.5% ## Which brand is most popular in search among meal kit delivery worldwide? - In September 2026, HelloFresh was the most searched among meal kit delivery worldwide, with an estimated 550K branded searches and 63.5% estimated Share of Search within this set. - Gousto is in 2nd place, 44.5 percentage points behind at 19.1% Share of Search. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide decreased from 68.8% to 63.5%. - Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit delivery worldwide increased from 11.3% to 19.1%. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide decreased from 13.8% to 10.5%. - Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit delivery worldwide increased from 6.2% to 7%. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide peaked at 74.6% in November 2025 and was lowest at 60% in July 2026. - Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit delivery worldwide peaked at 19.1% in September 2026 and was lowest at 9.8% in December 2025. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide peaked at 14.8% in June 2026 and was lowest at 7.4% in February 2026. - Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit delivery worldwide peaked at 10.5% in April 2026 and was lowest at 5.4% in December 2025. - Across the 12 months ending September 2026, Gousto rose from 3rd to 2nd among meal kit delivery worldwide. - Across the 12 months ending September 2026, Blue Apron fell from 2nd to 3rd among meal kit delivery worldwide. ## Compare search popularity between leading brands - [HelloFresh vs Gousto: compare search popularity](/demand/global-en/compare/gousto-vs-hellofresh): 63.5% against 19.1% Share of Search. - [HelloFresh vs Blue Apron: compare search popularity](/demand/global-en/compare/blue-apron-vs-hellofresh): 63.5% against 10.5% Share of Search. - [HelloFresh vs Marley Spoon: compare search popularity](/demand/global-en/compare/hellofresh-vs-marley-spoon): 63.5% against 7% Share of Search. - [Gousto vs Blue Apron: compare search popularity](/demand/global-en/compare/blue-apron-vs-gousto): 19.1% against 10.5% Share of Search. - [Gousto vs Marley Spoon: compare search popularity](/demand/global-en/compare/gousto-vs-marley-spoon): 19.1% against 7% Share of Search. - [Blue Apron vs Marley Spoon: compare search popularity](/demand/global-en/compare/blue-apron-vs-marley-spoon): 10.5% against 7% Share of Search. ## How did search popularity change for meal kit delivery worldwide in September 2026? - In September 2026, Gousto overtook Blue Apron to rank 2nd among meal kit delivery worldwide, with 19.1% estimated Share of Search. - In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%. - In September 2026, Blue Apron lost estimated Share of Search among meal kit delivery worldwide, from 14.8% to 10.5%. - In September 2026, Marley Spoon lost estimated Share of Search among meal kit delivery worldwide, from 9.9% to 7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HelloFresh | 63.5% | 550K | +22.2% | HelloFresh | | 2 | Gousto | 19.1% | 165K | +50.0% | Gousto | | 3 | Blue Apron | 10.5% | 90.5K | -17.7% | Blue Apron | | 4 | Marley Spoon | 7% | 60.5K | -18.2% | Marley Spoon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HelloFresh | 823K | 68.8% | 1 | | Oct 2025 | Blue Apron | 165K | 13.8% | 2 | | Oct 2025 | Gousto | 135K | 11.3% | 3 | | Oct 2025 | Marley Spoon | 74K | 6.2% | 4 | | Nov 2025 | HelloFresh | 823K | 74.6% | 1 | | Nov 2025 | Blue Apron | 110K | 10% | 2 | | Nov 2025 | Gousto | 110K | 10% | 3 | | Nov 2025 | Marley Spoon | 60.5K | 5.5% | 4 | | Dec 2025 | HelloFresh | 673K | 72.9% | 1 | | Dec 2025 | Blue Apron | 110K | 11.9% | 2 | | Dec 2025 | Gousto | 90.5K | 9.8% | 3 | | Dec 2025 | Marley Spoon | 49.5K | 5.4% | 4 | | Jan 2026 | HelloFresh | 1M | 65.7% | 1 | | Jan 2026 | Gousto | 246K | 16.2% | 2 | | Jan 2026 | Blue Apron | 165K | 10.8% | 3 | | Jan 2026 | Marley Spoon | 110K | 7.2% | 4 | | Feb 2026 | HelloFresh | 673K | 67.1% | 1 | | Feb 2026 | Gousto | 165K | 16.5% | 2 | | Feb 2026 | Marley Spoon | 90.5K | 9% | 3 | | Feb 2026 | Blue Apron | 74K | 7.4% | 4 | | Mar 2026 | HelloFresh | 673K | 68% | 1 | | Mar 2026 | Gousto | 135K | 13.7% | 2 | | Mar 2026 | Blue Apron | 90.5K | 9.2% | 3 | | Mar 2026 | Marley Spoon | 90.5K | 9.2% | 4 | | Apr 2026 | HelloFresh | 450K | 63.6% | 1 | | Apr 2026 | Gousto | 110K | 15.5% | 2 | | Apr 2026 | Blue Apron | 74K | 10.5% | 3 | | Apr 2026 | Marley Spoon | 74K | 10.5% | 4 | | May 2026 | HelloFresh | 368K | 60.1% | 1 | | May 2026 | Gousto | 110K | 18% | 2 | | May 2026 | Blue Apron | 74K | 12.1% | 3 | | May 2026 | Marley Spoon | 60.5K | 9.9% | 4 | | Jun 2026 | HelloFresh | 368K | 60.4% | 1 | | Jun 2026 | Blue Apron | 90.5K | 14.8% | 2 | | Jun 2026 | Gousto | 90.5K | 14.8% | 3 | | Jun 2026 | Marley Spoon | 60.5K | 9.9% | 4 | | Jul 2026 | HelloFresh | 301K | 60% | 1 | | Jul 2026 | Gousto | 90.5K | 18% | 2 | | Jul 2026 | Blue Apron | 60.5K | 12.1% | 3 | | Jul 2026 | Marley Spoon | 49.5K | 9.9% | 4 | | Aug 2026 | HelloFresh | 450K | 60.5% | 1 | | Aug 2026 | Blue Apron | 110K | 14.8% | 2 | | Aug 2026 | Gousto | 110K | 14.8% | 3 | | Aug 2026 | Marley Spoon | 74K | 9.9% | 4 | | Sep 2026 | HelloFresh | 550K | 63.5% | 1 | | Sep 2026 | Gousto | 165K | 19.1% | 2 | | Sep 2026 | Blue Apron | 90.5K | 10.5% | 3 | | Sep 2026 | Marley Spoon | 60.5K | 7% | 4 | ## What is being compared - **Blue Apron**: Measured on the search term “blue apron”. - **Gousto**: Measured on the search term “gousto”. - **HelloFresh**: Measured on the search term “hellofresh”. - **Marley Spoon**: Measured on the search term “marley spoon”. - [Blue Apron](/demand/global-en/brands/blue-apron) - [Gousto](/demand/global-en/brands/gousto) - [HelloFresh](/demand/global-en/brands/hellofresh) - [Marley Spoon](/demand/global-en/brands/marley-spoon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meal kit delivery worldwide? In September 2026, HelloFresh was the most searched among meal kit delivery worldwide, with an estimated 550K branded searches and 63.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Meal kit delivery: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/meal-kit-delivery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.