---
title: "Mayonnaise brands: Which are searched most?"
description: "Compare the mayonnaise brands people buy. Share of Search among Kewpie, Heinz, Best Foods, Hellmann's, Miracle Whip and Duke's, the mayonnaise brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mayonnaise-brands"
publisher: "Brandwave"
---

# Mayonnaise brands: Which are searched most?

Compare the mayonnaise brands people buy. Share of Search among Kewpie, Heinz, Best Foods, Hellmann's, Miracle Whip and Duke's, the mayonnaise brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mayonnaise brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kewpie, 39.3%

## Which brand is most popular in search among mayonnaise brands worldwide?

- In August 2026, Kewpie was the most searched among mayonnaise brands worldwide, with an estimated 368K branded searches and 39.3% estimated Share of Search within this set.
- Heinz is in 2nd place, 21.7 percentage points behind at 17.6% Share of Search.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide increased from 33.5% to 39.3%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide decreased from 22.4% to 17.6%.
- Across the 11 months ending August 2026, Best Foods’ estimated Share of Search among mayonnaise brands worldwide increased from 14.5% to 16.9%.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among mayonnaise brands worldwide decreased from 16.9% to 14.5%.
- Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide decreased from 8.2% to 6.5%.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide increased from 4.5% to 5.3%.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide peaked at 43% in February 2026 and was lowest at 33.5% in October 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide peaked at 22.4% in October 2025 and was lowest at 14.8% in July 2026.
- Across the 11 months ending August 2026, Best Foods’ estimated Share of Search among mayonnaise brands worldwide peaked at 16.9% in August 2026 and was lowest at 13.8% in March 2026.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among mayonnaise brands worldwide peaked at 18.3% in December 2025 and was lowest at 14.5% in August 2026.
- Across the 11 months ending August 2026, Miracle Whip’s estimated Share of Search among mayonnaise brands worldwide peaked at 8.7% in December 2025 and was lowest at 5.8% in February 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide peaked at 8% in January 2026 and was lowest at 4.5% in October 2025.
- Across the 11 months ending August 2026, Best Foods rose from 4th to 3rd among mayonnaise brands worldwide.
- Across the 11 months ending August 2026, Hellmann's fell from 3rd to 4th among mayonnaise brands worldwide.

## Compare search popularity between leading brands

- [Kewpie vs Heinz: compare search popularity](/demand/global-en/compare/heinz-vs-kewpie): 39.3% against 17.6% Share of Search.
- [Kewpie vs Best Foods: compare search popularity](/demand/global-en/compare/best-foods-vs-kewpie): 39.3% against 16.9% Share of Search.
- [Kewpie vs Hellmann's: compare search popularity](/demand/global-en/compare/hellmanns-vs-kewpie): 39.3% against 14.5% Share of Search.
- [Kewpie vs Miracle Whip: compare search popularity](/demand/global-en/compare/kewpie-vs-miracle-whip): 39.3% against 6.5% Share of Search.
- [Heinz vs Best Foods: compare search popularity](/demand/global-en/compare/best-foods-vs-heinz): 17.6% against 16.9% Share of Search.
- [Heinz vs Hellmann's: compare search popularity](/demand/global-en/compare/heinz-vs-hellmanns): 17.6% against 14.5% Share of Search.
- [Heinz vs Miracle Whip: compare search popularity](/demand/global-en/compare/heinz-vs-miracle-whip): 17.6% against 6.5% Share of Search.
- [Best Foods vs Hellmann's: compare search popularity](/demand/global-en/compare/best-foods-vs-hellmanns): 16.9% against 14.5% Share of Search.
- [Best Foods vs Miracle Whip: compare search popularity](/demand/global-en/compare/best-foods-vs-miracle-whip): 16.9% against 6.5% Share of Search.
- [Hellmann's vs Miracle Whip: compare search popularity](/demand/global-en/compare/hellmanns-vs-miracle-whip): 14.5% against 6.5% Share of Search.

## How did search popularity change for mayonnaise brands worldwide in August 2026?

- In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
- In August 2026, Best Foods overtook Hellmann's to rank 3rd among mayonnaise brands worldwide, at 16.9%.
- In August 2026, Hellmann's lost estimated Share of Search among mayonnaise brands worldwide, from 17% to 14.5%.
- In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 6.7% to 5.3%.
- In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 40.3% to 39.3%.
- In August 2026, Miracle Whip rose from 6th to 5th among mayonnaise brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kewpie | 39.3% | 368K | 0.0% | Kewpie |
| 2 | Heinz | 17.6% | 165K | +22.2% | Heinz |
| 3 | Best Foods | 16.9% | 158K | +18.8% | Best Foods |
| 4 | Hellmann's | 14.5% | 136K | -12.6% | Hellmann's |
| 5 | Miracle Whip | 6.5% | 60.5K | 0.0% | Miracle Whip |
| 6 | Duke's | 5.3% | 49.8K | -18.1% | Duke's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kewpie | 301K | 33.5% | 1 |
| Oct 2025 | Heinz | 201K | 22.4% | 2 |
| Oct 2025 | Hellmann's | 152K | 16.9% | 3 |
| Oct 2025 | Best Foods | 130K | 14.5% | 4 |
| Oct 2025 | Miracle Whip | 74K | 8.2% | 5 |
| Oct 2025 | Duke's | 40.9K | 4.5% | 6 |
| Nov 2025 | Kewpie | 301K | 35.3% | 1 |
| Nov 2025 | Heinz | 165K | 19.4% | 2 |
| Nov 2025 | Hellmann's | 132K | 15.5% | 3 |
| Nov 2025 | Best Foods | 130K | 15.3% | 4 |
| Nov 2025 | Miracle Whip | 74K | 8.7% | 5 |
| Nov 2025 | Duke's | 49.9K | 5.9% | 6 |
| Dec 2025 | Kewpie | 301K | 35.5% | 1 |
| Dec 2025 | Hellmann's | 155K | 18.3% | 2 |
| Dec 2025 | Heinz | 135K | 15.9% | 3 |
| Dec 2025 | Best Foods | 133K | 15.7% | 4 |
| Dec 2025 | Miracle Whip | 74K | 8.7% | 5 |
| Dec 2025 | Duke's | 49.9K | 5.9% | 6 |
| Jan 2026 | Kewpie | 368K | 39.3% | 1 |
| Jan 2026 | Heinz | 165K | 17.6% | 2 |
| Jan 2026 | Hellmann's | 138K | 14.8% | 3 |
| Jan 2026 | Best Foods | 129K | 13.8% | 4 |
| Jan 2026 | Duke's | 74.4K | 8% | 5 |
| Jan 2026 | Miracle Whip | 60.5K | 6.5% | 6 |
| Feb 2026 | Kewpie | 368K | 43% | 1 |
| Feb 2026 | Heinz | 135K | 15.8% | 2 |
| Feb 2026 | Hellmann's | 132K | 15.5% | 3 |
| Feb 2026 | Best Foods | 129K | 15.1% | 4 |
| Feb 2026 | Miracle Whip | 49.5K | 5.8% | 5 |
| Feb 2026 | Duke's | 40.9K | 4.8% | 6 |
| Mar 2026 | Kewpie | 368K | 39.2% | 1 |
| Mar 2026 | Hellmann's | 165K | 17.6% | 2 |
| Mar 2026 | Heinz | 165K | 17.6% | 3 |
| Mar 2026 | Best Foods | 129K | 13.8% | 4 |
| Mar 2026 | Miracle Whip | 60.5K | 6.4% | 5 |
| Mar 2026 | Duke's | 50.4K | 5.4% | 6 |
| Apr 2026 | Kewpie | 368K | 39.4% | 1 |
| Apr 2026 | Heinz | 165K | 17.7% | 2 |
| Apr 2026 | Hellmann's | 161K | 17.3% | 3 |
| Apr 2026 | Best Foods | 129K | 13.8% | 4 |
| Apr 2026 | Miracle Whip | 60.5K | 6.5% | 5 |
| Apr 2026 | Duke's | 49.9K | 5.3% | 6 |
| May 2026 | Kewpie | 368K | 39.3% | 1 |
| May 2026 | Heinz | 165K | 17.6% | 2 |
| May 2026 | Hellmann's | 152K | 16.2% | 3 |
| May 2026 | Best Foods | 129K | 13.8% | 4 |
| May 2026 | Duke's | 60.9K | 6.5% | 5 |
| May 2026 | Miracle Whip | 60.5K | 6.5% | 6 |
| Jun 2026 | Kewpie | 368K | 40.4% | 1 |
| Jun 2026 | Heinz | 165K | 18.1% | 2 |
| Jun 2026 | Hellmann's | 138K | 15.2% | 3 |
| Jun 2026 | Best Foods | 129K | 14.2% | 4 |
| Jun 2026 | Miracle Whip | 60.5K | 6.6% | 5 |
| Jun 2026 | Duke's | 49.8K | 5.5% | 6 |
| Jul 2026 | Kewpie | 368K | 40.3% | 1 |
| Jul 2026 | Hellmann's | 155K | 17% | 2 |
| Jul 2026 | Heinz | 135K | 14.8% | 3 |
| Jul 2026 | Best Foods | 133K | 14.6% | 4 |
| Jul 2026 | Duke's | 60.8K | 6.7% | 5 |
| Jul 2026 | Miracle Whip | 60.5K | 6.6% | 6 |
| Aug 2026 | Kewpie | 368K | 39.3% | 1 |
| Aug 2026 | Heinz | 165K | 17.6% | 2 |
| Aug 2026 | Best Foods | 158K | 16.9% | 3 |
| Aug 2026 | Hellmann's | 136K | 14.5% | 4 |
| Aug 2026 | Miracle Whip | 60.5K | 6.5% | 5 |
| Aug 2026 | Duke's | 49.8K | 5.3% | 6 |
| Sep 2026 | Best Foods | — | — | — |
| Sep 2026 | Duke's | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Hellmann's | — | — | — |
| Sep 2026 | Kewpie | — | — | — |
| Sep 2026 | Miracle Whip | — | — | — |

## What is being compared

- **Best Foods**: Measured on the search terms “best foods”, “best foods mayonnaise” and “bestfoods”, summed into one figure.
- **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure.
- **Heinz**: Measured on the search term “heinz”.
- **Hellmann's**: Measured on the search terms “hellmann s”, “hellmanns” and “hellmanns mayonnaise”, summed into one figure.
- **Kewpie**: Measured on the search term “kewpie mayo”.
- **Miracle Whip**: Measured on the search term “miracle whip”.

- [Best Foods](/demand/global-en/brands/best-foods)
- [Duke's](/demand/global-en/brands/dukes)
- [Heinz](/demand/global-en/brands/heinz)
- [Hellmann's](/demand/global-en/brands/hellmanns)
- [Kewpie](/demand/global-en/brands/kewpie)
- [Miracle Whip](/demand/global-en/brands/miracle-whip)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mayonnaise brands worldwide?

In August 2026, Kewpie was the most searched among mayonnaise brands worldwide, with an estimated 368K branded searches and 39.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mayonnaise brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mayonnaise-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mayonnaise-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.