---
title: "Mattress brands: Which brands are most popular in search?"
description: "Compare brands selling mattresses for home bedrooms. Share of Search among Purple, Saatva, Nectar Sleep, Casper and Brooklyn Bedding, the mattress brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mattress-brands"
publisher: "Brandwave"
---

# Mattress brands: Which brands are most popular in search?

Compare brands selling mattresses for home bedrooms. Share of Search among Purple, Saatva, Nectar Sleep, Casper and Brooklyn Bedding, the mattress brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mattress brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Purple, 32.3%

## Which brand is most popular in search among mattress brands worldwide?

- In August 2026, Purple was the most searched among mattress brands worldwide, with an estimated 347K branded searches and 32.3% estimated Share of Search within this set.
- Saatva is in 2nd place, 2.5 percentage points behind at 29.8% Share of Search.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide decreased from 32.9% to 32.3%.
- Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide increased from 26.2% to 29.8%.
- Across the 11 months ending August 2026, Nectar Sleep’s estimated Share of Search among mattress brands worldwide decreased from 25.9% to 22.3%.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide decreased from 10.5% to 9.9%.
- Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide increased from 4.6% to 5.7%.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide peaked at 39.2% in March 2026 and was lowest at 29.6% in July 2026.
- Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide peaked at 35.7% in February 2026 and was lowest at 24% in December 2025.
- Across the 11 months ending August 2026, Nectar Sleep’s estimated Share of Search among mattress brands worldwide peaked at 26.7% in December 2025 and was lowest at 21.4% in February 2026.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide peaked at 12.2% in December 2025 and was lowest at 8.1% in February 2026.
- Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide peaked at 6.2% in June 2026 and was lowest at 4% in November 2025.

## Compare search popularity between leading brands

- [Purple vs Saatva: compare search popularity](/demand/global-en/compare/purple-mattress-vs-saatva): 32.3% against 29.8% Share of Search.
- [Purple vs Nectar Sleep: compare search popularity](/demand/global-en/compare/nectar-sleep-vs-purple-mattress): 32.3% against 22.3% Share of Search.
- [Purple vs Casper: compare search popularity](/demand/global-en/compare/casper-vs-purple-mattress): 32.3% against 9.9% Share of Search.
- [Purple vs Brooklyn Bedding: compare search popularity](/demand/global-en/compare/brooklyn-bedding-vs-purple-mattress): 32.3% against 5.7% Share of Search.
- [Saatva vs Nectar Sleep: compare search popularity](/demand/global-en/compare/nectar-sleep-vs-saatva): 29.8% against 22.3% Share of Search.
- [Saatva vs Casper: compare search popularity](/demand/global-en/compare/casper-vs-saatva): 29.8% against 9.9% Share of Search.
- [Saatva vs Brooklyn Bedding: compare search popularity](/demand/global-en/compare/brooklyn-bedding-vs-saatva): 29.8% against 5.7% Share of Search.
- [Nectar Sleep vs Casper: compare search popularity](/demand/global-en/compare/casper-vs-nectar-sleep): 22.3% against 9.9% Share of Search.
- [Nectar Sleep vs Brooklyn Bedding: compare search popularity](/demand/global-en/compare/brooklyn-bedding-vs-nectar-sleep): 22.3% against 5.7% Share of Search.
- [Casper vs Brooklyn Bedding: compare search popularity](/demand/global-en/compare/brooklyn-bedding-vs-casper): 9.9% against 5.7% Share of Search.

## How did search popularity change for mattress brands worldwide in August 2026?

- In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.
- In August 2026, Nectar Sleep lost estimated Share of Search among mattress brands worldwide, from 24.2% to 22.3%.
- In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.
- Estimated monthly branded searches for Brooklyn Bedding worldwide rose 54.1% over 11 measured months, from 39.8K to 61.4K in August 2026.
- Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Purple | 32.3% | 347K | +19.1% | Purple |
| 2 | Saatva | 29.8% | 320K | +10.6% | Saatva |
| 3 | Nectar Sleep | 22.3% | 240K | +0.7% | Nectar Sleep |
| 4 | Casper | 9.9% | 106K | +0.4% | Casper |
| 5 | Brooklyn Bedding | 5.7% | 61.4K | +0.3% | Brooklyn Bedding |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Purple | 283K | 32.9% | 1 |
| Oct 2025 | Saatva | 225K | 26.2% | 2 |
| Oct 2025 | Nectar Sleep | 223K | 25.9% | 3 |
| Oct 2025 | Casper | 90.3K | 10.5% | 4 |
| Oct 2025 | Brooklyn Bedding | 39.8K | 4.6% | 5 |
| Nov 2025 | Purple | 408K | 33.2% | 1 |
| Nov 2025 | Saatva | 361K | 29.3% | 2 |
| Nov 2025 | Nectar Sleep | 282K | 23% | 3 |
| Nov 2025 | Casper | 130K | 10.6% | 4 |
| Nov 2025 | Brooklyn Bedding | 48.8K | 4% | 5 |
| Dec 2025 | Purple | 284K | 32.4% | 1 |
| Dec 2025 | Nectar Sleep | 234K | 26.7% | 2 |
| Dec 2025 | Saatva | 210K | 24% | 3 |
| Dec 2025 | Casper | 107K | 12.2% | 4 |
| Dec 2025 | Brooklyn Bedding | 41.1K | 4.7% | 5 |
| Jan 2026 | Purple | 285K | 30% | 1 |
| Jan 2026 | Saatva | 274K | 28.8% | 2 |
| Jan 2026 | Nectar Sleep | 236K | 24.8% | 3 |
| Jan 2026 | Casper | 108K | 11.3% | 4 |
| Jan 2026 | Brooklyn Bedding | 48.5K | 5.1% | 5 |
| Feb 2026 | Saatva | 392K | 35.7% | 1 |
| Feb 2026 | Purple | 336K | 30.6% | 2 |
| Feb 2026 | Nectar Sleep | 235K | 21.4% | 3 |
| Feb 2026 | Casper | 89K | 8.1% | 4 |
| Feb 2026 | Brooklyn Bedding | 47.1K | 4.3% | 5 |
| Mar 2026 | Purple | 411K | 39.2% | 1 |
| Mar 2026 | Saatva | 269K | 25.6% | 2 |
| Mar 2026 | Nectar Sleep | 232K | 22.2% | 3 |
| Mar 2026 | Casper | 88.1K | 8.4% | 4 |
| Mar 2026 | Brooklyn Bedding | 48.5K | 4.6% | 5 |
| Apr 2026 | Purple | 339K | 33.4% | 1 |
| Apr 2026 | Saatva | 294K | 28.9% | 2 |
| Apr 2026 | Nectar Sleep | 230K | 22.6% | 3 |
| Apr 2026 | Casper | 105K | 10.3% | 4 |
| Apr 2026 | Brooklyn Bedding | 48.5K | 4.8% | 5 |
| May 2026 | Purple | 410K | 32.7% | 1 |
| May 2026 | Saatva | 391K | 31.2% | 2 |
| May 2026 | Nectar Sleep | 286K | 22.8% | 3 |
| May 2026 | Casper | 106K | 8.4% | 4 |
| May 2026 | Brooklyn Bedding | 61.3K | 4.9% | 5 |
| Jun 2026 | Purple | 287K | 30.1% | 1 |
| Jun 2026 | Saatva | 265K | 27.8% | 2 |
| Jun 2026 | Nectar Sleep | 240K | 25.1% | 3 |
| Jun 2026 | Casper | 103K | 10.8% | 4 |
| Jun 2026 | Brooklyn Bedding | 59.3K | 6.2% | 5 |
| Jul 2026 | Purple | 292K | 29.6% | 1 |
| Jul 2026 | Saatva | 290K | 29.4% | 2 |
| Jul 2026 | Nectar Sleep | 238K | 24.2% | 3 |
| Jul 2026 | Casper | 105K | 10.7% | 4 |
| Jul 2026 | Brooklyn Bedding | 61.2K | 6.2% | 5 |
| Aug 2026 | Purple | 347K | 32.3% | 1 |
| Aug 2026 | Saatva | 320K | 29.8% | 2 |
| Aug 2026 | Nectar Sleep | 240K | 22.3% | 3 |
| Aug 2026 | Casper | 106K | 9.9% | 4 |
| Aug 2026 | Brooklyn Bedding | 61.4K | 5.7% | 5 |
| Sep 2026 | Brooklyn Bedding | — | — | — |
| Sep 2026 | Casper | — | — | — |
| Sep 2026 | Nectar Sleep | — | — | — |
| Sep 2026 | Purple | — | — | — |
| Sep 2026 | Saatva | — | — | — |

## What is being compared

- **Brooklyn Bedding**: Measured on the search terms “brooklyn aurora luxe”, “brooklyn bedding”, “brooklyn bedding aurora”, “brooklyn bedding bed”, “brooklyn bedding mattress”, “brooklyn bedding plank”, “brooklyn bedding signature”, “brooklyn bedding spartan”, “brooklyn bedding titan”, “brooklyn signature hybrid”, “brooklynbedding” and “brooklynbedding com”, summed into one figure.
- **Casper**: Measured on the search terms “bed casper”, “casper com”, “casper dream”, “casper dream max”, “casper mattress”, “casper one”, “casper snow” and “casper snow max”, summed into one figure.
- **Nectar Sleep**: Measured on the search terms “nectar classic”, “nectar luxe”, “nectar mattress”, “nectar premier”, “nectar sleep”, “nectar sleep bed”, “nectar sleep mattress”, “nectar sleep mattresses”, “nectar ultra”, “nectarsleep” and “nectarsleep com”, summed into one figure.
- **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple com”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure.
- **Saatva**: Measured on the search terms “bed saatva”, “mattress saatva”, “saatva”, “saatva classic”, “saatva com”, “saatva contour5”, “saatva latex hybrid”, “saatva rx”, “saatva solaire” and “saatva zenhaven”, summed into one figure.

- [Brooklyn Bedding](/demand/global-en/brands/brooklyn-bedding)
- [Casper](/demand/global-en/brands/casper)
- [Nectar Sleep](/demand/global-en/brands/nectar-sleep)
- [Purple](/demand/global-en/brands/purple-mattress)
- [Saatva](/demand/global-en/brands/saatva)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mattress brands worldwide?

In August 2026, Purple was the most searched among mattress brands worldwide, with an estimated 347K branded searches and 32.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mattress brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.