--- title: "Maternity clothing brands: Which are searched most?" description: "Compare the brands people buy maternity clothes from. Share of Search among PinkBlush, Kindred Bravely, Mamalicious, Old Navy, Motherhood Maternity, Seraphine, Hatch, Ripe Maternity, Quince, Ingrid & Isabel, Storq, Isabella Oliver and Cake Maternity, the maternity clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/maternity-clothing-brands" publisher: "Brandwave" --- # Maternity clothing brands: Which are searched most? Compare the brands people buy maternity clothes from. Share of Search among PinkBlush, Kindred Bravely, Mamalicious, Old Navy, Motherhood Maternity, Seraphine, Hatch, Ripe Maternity, Quince, Ingrid & Isabel, Storq, Isabella Oliver and Cake Maternity, the maternity clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Maternity clothing brands - **Market**: Global - **Brands compared**: 13 - **Month measured**: Sep 2026 - **Highest Share of Search**: PinkBlush, 54.8% ## Which brand is most popular in search among maternity clothing brands worldwide? - In September 2026, PinkBlush was the most searched among maternity clothing brands worldwide, with an estimated 215K branded searches, 54.8% of all searches for the 13 we track. - Kindred Bravely is in 2nd place, 42.1 percentage points behind at 12.6%. - Across the 12 months ending September 2026, PinkBlush’s share of searches among maternity clothing brands worldwide increased from 35.1% to 54.8%. - Across the 12 months ending September 2026, Kindred Bravely’s share of searches among maternity clothing brands worldwide decreased from 17.6% to 12.6%. - Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide decreased from 9.6% to 6.9%. - Across the 12 months ending September 2026, Motherhood Maternity’s share of searches among maternity clothing brands worldwide decreased from 7.9% to 3.8%. - Across the 12 months ending September 2026, Seraphine’s share of searches among maternity clothing brands worldwide decreased from 6.4% to 3.1%. - Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide decreased from 4.3% to 2.5%. - Across the 12 months ending September 2026, Ripe Maternity’s share of searches among maternity clothing brands worldwide decreased from 4.3% to 2.5%. - Across the 12 months ending September 2026, Isabella Oliver’s share of searches among maternity clothing brands worldwide decreased from 1.3% to 0.8%. - Across the 12 months ending September 2026, PinkBlush’s share of searches among maternity clothing brands worldwide peaked at 54.8% in September 2026 and was lowest at 30.7% in June 2026. - Across the 12 months ending September 2026, Kindred Bravely’s share of searches among maternity clothing brands worldwide peaked at 23.6% in December 2025 and was lowest at 12.6% in September 2026. - Across the 12 months ending September 2026, Mamalicious’ share of searches among maternity clothing brands worldwide peaked at 8.9% in July 2026 and was lowest at 6.3% in December 2025. - Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide peaked at 10.4% in July 2026 and was lowest at 6.9% in September 2026. - Across the 12 months ending September 2026, Motherhood Maternity’s share of searches among maternity clothing brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.8% in September 2026. - Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide peaked at 6.1% in January 2026 and was lowest at 2.5% in September 2026. - Across the 12 months ending September 2026, Ingrid & Isabel’s share of searches among maternity clothing brands worldwide peaked at 10.1% in June 2026 and was lowest at 1.9% in December 2025. - Across the 12 months ending September 2026, Mamalicious rose from 5th to 3rd among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Old Navy fell from 3rd to 4th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Motherhood Maternity fell from 4th to 5th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Quince rose from 10th to 9th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Ingrid & Isabel fell from 9th to 10th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Storq rose from 12th to 11th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Isabella Oliver fell from 11th to 12th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Cake Maternity held steady: its share of searches among maternity clothing brands worldwide moved less than 0.5 percentage points. ## Top maternity clothing brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Old Navy and Hatch appeared every time. Old Navy was recommended most often, coming first in two out of five answers. Hatch was second, and Quince was third. Mamalicious, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Old Navy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Seraphine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | PinkBlush | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kindred Bravely | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ingrid & Isabel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mamalicious | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Motherhood Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ripe Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isabella Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cake Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maternity clothing brands - Asked ChatGPT "Which maternity clothing brand should I buy?": 1. Old Navy, 2. Quince, 3. Hatch, 4. PinkBlush - Asked ChatGPT "What are the best maternity clothing brands?": 1. Seraphine, 2. Hatch, 3. Kindred Bravely, 4. Old Navy, 5. Quince, 6. PinkBlush - Asked ChatGPT "What's the best maternity clothing brand for work clothes?": 1. Seraphine, 2. Old Navy, 3. Hatch - Searched Google, AI Overview "maternity clothes": 1. Old Navy, 2. PinkBlush, 3. Ingrid & Isabel, 4. Hatch - Searched Google, AI Overview "best maternity clothes": 1. Quince, 2. Old Navy, 3. Kindred Bravely, 4. Hatch Not named in any answer: Mamalicious, Motherhood Maternity, Ripe Maternity, Storq, Isabella Oliver and Cake Maternity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [PinkBlush vs Kindred Bravely: compare search popularity](/demand/global-en/compare/kindred-bravely-vs-pinkblush): 54.8% against 12.6% Share of Search. - [PinkBlush vs Mamalicious: compare search popularity](/demand/global-en/compare/mamalicious-vs-pinkblush): 54.8% against 7.2% Share of Search. - [PinkBlush vs Old Navy: compare search popularity](/demand/global-en/compare/old-navy-vs-pinkblush): 54.8% against 6.9% Share of Search. - [PinkBlush vs Motherhood Maternity: compare search popularity](/demand/global-en/compare/motherhood-maternity-vs-pinkblush): 54.8% against 3.8% Share of Search. - [Kindred Bravely vs Mamalicious: compare search popularity](/demand/global-en/compare/kindred-bravely-vs-mamalicious): 12.6% against 7.2% Share of Search. - [Kindred Bravely vs Old Navy: compare search popularity](/demand/global-en/compare/kindred-bravely-vs-old-navy): 12.6% against 6.9% Share of Search. - [Kindred Bravely vs Motherhood Maternity: compare search popularity](/demand/global-en/compare/kindred-bravely-vs-motherhood-maternity): 12.6% against 3.8% Share of Search. - [Mamalicious vs Old Navy: compare search popularity](/demand/global-en/compare/mamalicious-vs-old-navy): 7.2% against 6.9% Share of Search. - [Mamalicious vs Motherhood Maternity: compare search popularity](/demand/global-en/compare/mamalicious-vs-motherhood-maternity): 7.2% against 3.8% Share of Search. - [Old Navy vs Motherhood Maternity: compare search popularity](/demand/global-en/compare/motherhood-maternity-vs-old-navy): 6.9% against 3.8% Share of Search. ## How did search popularity change for maternity clothing brands worldwide in September 2026? - In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%. - In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%. - In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%. - In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%. - In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%. - In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%. - In September 2026, Storq lost share of searches among maternity clothing brands worldwide, from 1.7% to 1.2%. - Seraphine’s share of searches among maternity clothing brands worldwide has lost ground for 3 months in a row, from 4.6% to 3.1% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PinkBlush | 54.8% | 215K | +34.5% | PinkBlush | | 2 | Kindred Bravely | 12.6% | 49.5K | 0.0% | Kindred Bravely | | 3 | Mamalicious | 7.2% | 28.1K | +0.4% | Mamalicious | | 4 | Old Navy | 6.9% | 27.1K | -18.1% | Gap Inc. | | 5 | Motherhood Maternity | 3.8% | 14.8K | -18.2% | Motherhood Maternity | | 6 | Seraphine | 3.1% | 12.1K | 0.0% | Next | | 7 | Hatch | 2.5% | 9.9K | 0.0% | Hatch | | 8 | Ripe Maternity | 2.5% | 9.9K | 0.0% | Ripe Maternity | | 9 | Quince | 2.1% | 8.1K | +22.7% | Quince | | 10 | Ingrid & Isabel | 2% | 8K | -18.4% | Ingrid & Isabel | | 11 | Storq | 1.2% | 4.8K | -20.0% | Kindred Bravely | | 12 | Isabella Oliver | 0.8% | 3.1K | +19.1% | Isabella Oliver | | 13 | Cake Maternity | 0.41% | 1.6K | -15.8% | Cake Maternity | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PinkBlush | 99K | 35.1% | 1 | | Oct 2025 | Kindred Bravely | 49.5K | 17.6% | 2 | | Oct 2025 | Old Navy | 27.1K | 9.6% | 3 | | Oct 2025 | Motherhood Maternity | 22.2K | 7.9% | 4 | | Oct 2025 | Mamalicious | 20.5K | 7.3% | 5 | | Oct 2025 | Seraphine | 18.1K | 6.4% | 6 | | Oct 2025 | Hatch | 12.1K | 4.3% | 7 | | Oct 2025 | Ripe Maternity | 12.1K | 4.3% | 8 | | Oct 2025 | Ingrid & Isabel | 6.8K | 2.4% | 9 | | Oct 2025 | Quince | 5.4K | 1.9% | 10 | | Oct 2025 | Isabella Oliver | 3.8K | 1.3% | 11 | | Oct 2025 | Storq | 3.5K | 1.2% | 12 | | Oct 2025 | Cake Maternity | 1.9K | 0.67% | 13 | | Nov 2025 | PinkBlush | 99K | 33.9% | 1 | | Nov 2025 | Kindred Bravely | 60.5K | 20.7% | 2 | | Nov 2025 | Old Navy | 27.1K | 9.3% | 3 | | Nov 2025 | Motherhood Maternity | 22.2K | 7.6% | 4 | | Nov 2025 | Mamalicious | 19.7K | 6.7% | 5 | | Nov 2025 | Seraphine | 18.1K | 6.2% | 6 | | Nov 2025 | Hatch | 12.1K | 4.1% | 7 | | Nov 2025 | Ripe Maternity | 12.1K | 4.1% | 8 | | Nov 2025 | Ingrid & Isabel | 7.3K | 2.5% | 9 | | Nov 2025 | Quince | 4.4K | 1.5% | 10 | | Nov 2025 | Storq | 4.3K | 1.5% | 11 | | Nov 2025 | Isabella Oliver | 3.3K | 1.1% | 12 | | Nov 2025 | Cake Maternity | 1.9K | 0.65% | 13 | | Dec 2025 | PinkBlush | 81K | 31.6% | 1 | | Dec 2025 | Kindred Bravely | 60.5K | 23.6% | 2 | | Dec 2025 | Motherhood Maternity | 22.2K | 8.7% | 3 | | Dec 2025 | Old Navy | 22.2K | 8.7% | 4 | | Dec 2025 | Mamalicious | 16.1K | 6.3% | 5 | | Dec 2025 | Seraphine | 14.8K | 5.8% | 6 | | Dec 2025 | Hatch | 12.1K | 4.7% | 7 | | Dec 2025 | Ripe Maternity | 9.9K | 3.9% | 8 | | Dec 2025 | Ingrid & Isabel | 4.8K | 1.9% | 9 | | Dec 2025 | Quince | 4.4K | 1.7% | 10 | | Dec 2025 | Storq | 3.5K | 1.4% | 11 | | Dec 2025 | Isabella Oliver | 3.1K | 1.2% | 12 | | Dec 2025 | Cake Maternity | 1.9K | 0.74% | 13 | | Jan 2026 | PinkBlush | 110K | 37% | 1 | | Jan 2026 | Kindred Bravely | 49.5K | 16.6% | 2 | | Jan 2026 | Old Navy | 27.1K | 9.1% | 3 | | Jan 2026 | Motherhood Maternity | 22.2K | 7.5% | 4 | | Jan 2026 | Mamalicious | 20K | 6.7% | 5 | | Jan 2026 | Hatch | 18.1K | 6.1% | 6 | | Jan 2026 | Seraphine | 18.1K | 6.1% | 7 | | Jan 2026 | Ripe Maternity | 9.9K | 3.3% | 8 | | Jan 2026 | Ingrid & Isabel | 6.5K | 2.2% | 9 | | Jan 2026 | Quince | 5.4K | 1.8% | 10 | | Jan 2026 | Storq | 4.3K | 1.5% | 11 | | Jan 2026 | Isabella Oliver | 3.8K | 1.3% | 12 | | Jan 2026 | Cake Maternity | 2.4K | 0.81% | 13 | | Feb 2026 | PinkBlush | 101K | 34.5% | 1 | | Feb 2026 | Kindred Bravely | 60.5K | 20.7% | 2 | | Feb 2026 | Old Navy | 27.1K | 9.3% | 3 | | Feb 2026 | Motherhood Maternity | 22.2K | 7.6% | 4 | | Feb 2026 | Mamalicious | 19.7K | 6.7% | 5 | | Feb 2026 | Hatch | 14.8K | 5.1% | 6 | | Feb 2026 | Seraphine | 14.8K | 5.1% | 7 | | Feb 2026 | Ripe Maternity | 9.9K | 3.4% | 8 | | Feb 2026 | Ingrid & Isabel | 9K | 3.1% | 9 | | Feb 2026 | Quince | 5.4K | 1.8% | 10 | | Feb 2026 | Isabella Oliver | 3.1K | 1.1% | 11 | | Feb 2026 | Storq | 3.1K | 1.1% | 12 | | Feb 2026 | Cake Maternity | 1.9K | 0.65% | 13 | | Mar 2026 | PinkBlush | 124K | 37.7% | 1 | | Mar 2026 | Kindred Bravely | 49.5K | 15.1% | 2 | | Mar 2026 | Old Navy | 33.1K | 10.1% | 3 | | Mar 2026 | Mamalicious | 28.4K | 8.7% | 4 | | Mar 2026 | Motherhood Maternity | 22.2K | 6.8% | 5 | | Mar 2026 | Ingrid & Isabel | 15.3K | 4.7% | 6 | | Mar 2026 | Hatch | 14.8K | 4.5% | 7 | | Mar 2026 | Seraphine | 14.8K | 4.5% | 8 | | Mar 2026 | Ripe Maternity | 9.9K | 3% | 9 | | Mar 2026 | Quince | 6.6K | 2% | 10 | | Mar 2026 | Isabella Oliver | 3.8K | 1.2% | 11 | | Mar 2026 | Storq | 3.3K | 1% | 12 | | Mar 2026 | Cake Maternity | 2.4K | 0.73% | 13 | | Apr 2026 | PinkBlush | 110K | 34.1% | 1 | | Apr 2026 | Kindred Bravely | 60.5K | 18.8% | 2 | | Apr 2026 | Old Navy | 33.1K | 10.3% | 3 | | Apr 2026 | Mamalicious | 28.1K | 8.7% | 4 | | Apr 2026 | Motherhood Maternity | 22.2K | 6.9% | 5 | | Apr 2026 | Seraphine | 14.8K | 4.6% | 6 | | Apr 2026 | Ingrid & Isabel | 13.5K | 4.2% | 7 | | Apr 2026 | Hatch | 12.1K | 3.8% | 8 | | Apr 2026 | Ripe Maternity | 12.1K | 3.8% | 9 | | Apr 2026 | Quince | 6.6K | 2% | 10 | | Apr 2026 | Isabella Oliver | 3.6K | 1.1% | 11 | | Apr 2026 | Storq | 3.1K | 0.97% | 12 | | Apr 2026 | Cake Maternity | 2.4K | 0.75% | 13 | | May 2026 | PinkBlush | 99K | 30.9% | 1 | | May 2026 | Kindred Bravely | 74K | 23.1% | 2 | | May 2026 | Old Navy | 33.1K | 10.3% | 3 | | May 2026 | Mamalicious | 28.1K | 8.8% | 4 | | May 2026 | Motherhood Maternity | 18.1K | 5.7% | 5 | | May 2026 | Ingrid & Isabel | 17.5K | 5.5% | 6 | | May 2026 | Seraphine | 14.8K | 4.6% | 7 | | May 2026 | Hatch | 12.1K | 3.8% | 8 | | May 2026 | Ripe Maternity | 9.9K | 3.1% | 9 | | May 2026 | Quince | 5.4K | 1.7% | 10 | | May 2026 | Isabella Oliver | 3.1K | 0.97% | 11 | | May 2026 | Storq | 3K | 0.93% | 12 | | May 2026 | Cake Maternity | 1.9K | 0.59% | 13 | | Jun 2026 | PinkBlush | 81K | 30.7% | 1 | | Jun 2026 | Kindred Bravely | 49.5K | 18.8% | 2 | | Jun 2026 | Old Navy | 27.1K | 10.3% | 3 | | Jun 2026 | Ingrid & Isabel | 26.6K | 10.1% | 4 | | Jun 2026 | Mamalicious | 23.2K | 8.8% | 5 | | Jun 2026 | Motherhood Maternity | 14.8K | 5.6% | 6 | | Jun 2026 | Seraphine | 12.1K | 4.6% | 7 | | Jun 2026 | Ripe Maternity | 9.9K | 3.8% | 8 | | Jun 2026 | Hatch | 8.1K | 3.1% | 9 | | Jun 2026 | Quince | 4.4K | 1.7% | 10 | | Jun 2026 | Isabella Oliver | 2.5K | 0.95% | 11 | | Jun 2026 | Storq | 2.4K | 0.9% | 12 | | Jun 2026 | Cake Maternity | 1.9K | 0.72% | 13 | | Jul 2026 | PinkBlush | 81K | 31.1% | 1 | | Jul 2026 | Kindred Bravely | 49.5K | 19% | 2 | | Jul 2026 | Old Navy | 27.1K | 10.4% | 3 | | Jul 2026 | Mamalicious | 23.1K | 8.9% | 4 | | Jul 2026 | Ingrid & Isabel | 21.7K | 8.3% | 5 | | Jul 2026 | Motherhood Maternity | 14.8K | 5.7% | 6 | | Jul 2026 | Ripe Maternity | 9.9K | 3.8% | 7 | | Jul 2026 | Seraphine | 9.9K | 3.8% | 8 | | Jul 2026 | Hatch | 8.1K | 3.1% | 9 | | Jul 2026 | Quince | 5.4K | 2.1% | 10 | | Jul 2026 | Storq | 4.9K | 1.9% | 11 | | Jul 2026 | Isabella Oliver | 2.5K | 0.96% | 12 | | Jul 2026 | Cake Maternity | 2.4K | 0.92% | 13 | | Aug 2026 | PinkBlush | 160K | 46% | 1 | | Aug 2026 | Kindred Bravely | 49.5K | 14.3% | 2 | | Aug 2026 | Old Navy | 33.1K | 9.5% | 3 | | Aug 2026 | Mamalicious | 28K | 8.1% | 4 | | Aug 2026 | Motherhood Maternity | 18.1K | 5.2% | 5 | | Aug 2026 | Seraphine | 12.1K | 3.5% | 6 | | Aug 2026 | Hatch | 9.9K | 2.9% | 7 | | Aug 2026 | Ripe Maternity | 9.9K | 2.9% | 8 | | Aug 2026 | Ingrid & Isabel | 9.8K | 2.8% | 9 | | Aug 2026 | Quince | 6.6K | 1.9% | 10 | | Aug 2026 | Storq | 6K | 1.7% | 11 | | Aug 2026 | Isabella Oliver | 2.6K | 0.76% | 12 | | Aug 2026 | Cake Maternity | 1.9K | 0.55% | 13 | | Sep 2026 | PinkBlush | 215K | 54.8% | 1 | | Sep 2026 | Kindred Bravely | 49.5K | 12.6% | 2 | | Sep 2026 | Mamalicious | 28.1K | 7.2% | 3 | | Sep 2026 | Old Navy | 27.1K | 6.9% | 4 | | Sep 2026 | Motherhood Maternity | 14.8K | 3.8% | 5 | | Sep 2026 | Seraphine | 12.1K | 3.1% | 6 | | Sep 2026 | Hatch | 9.9K | 2.5% | 7 | | Sep 2026 | Ripe Maternity | 9.9K | 2.5% | 8 | | Sep 2026 | Quince | 8.1K | 2.1% | 9 | | Sep 2026 | Ingrid & Isabel | 8K | 2% | 10 | | Sep 2026 | Storq | 4.8K | 1.2% | 11 | | Sep 2026 | Isabella Oliver | 3.1K | 0.8% | 12 | | Sep 2026 | Cake Maternity | 1.6K | 0.41% | 13 | ## What is being compared - **Cake Maternity**: Measured on the search term “cake maternity”. - **Hatch**: Measured on the search term “hatch maternity”. - **Ingrid & Isabel**: Measured on the search terms “ingrid and isabel” and “ingrid and isabel maternity”, summed into one figure. - **Isabella Oliver**: Measured on the search terms “isabella oliver” and “isabella oliver maternity”, summed into one figure. - **Kindred Bravely**: Measured on the search term “kindred bravely”. - **Mamalicious**: Measured on the search terms “mamalicious” and “mamalicious maternity”, summed into one figure. - **Motherhood Maternity**: Measured on the search term “motherhood maternity”. - **Old Navy**: Measured on the search term “old navy maternity”. - **PinkBlush**: Measured on the search terms “pinkblush” and “pinkblush maternity”, summed into one figure. - **Quince**: Measured on the search term “quince maternity”. - **Ripe Maternity**: Measured on the search term “ripe maternity”. - **Seraphine**: Measured on the search term “seraphine maternity”. - **Storq**: Measured on the search terms “storq” and “storq maternity”, summed into one figure. - [Cake Maternity](/demand/global-en/brands/cake-maternity) - [Hatch](/demand/global-en/brands/hatch-maternity) - [Ingrid & Isabel](/demand/global-en/brands/ingrid-and-isabel) - [Isabella Oliver](/demand/global-en/brands/isabella-oliver) - [Kindred Bravely](/demand/global-en/brands/kindred-bravely) - [Mamalicious](/demand/global-en/brands/mamalicious) - [Motherhood Maternity](/demand/global-en/brands/motherhood-maternity) - [Old Navy](/demand/global-en/brands/old-navy) - [PinkBlush](/demand/global-en/brands/pinkblush) - [Quince](/demand/global-en/brands/quince) - [Ripe Maternity](/demand/global-en/brands/ripe-maternity) - [Seraphine](/demand/global-en/brands/seraphine) - [Storq](/demand/global-en/brands/storq) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among maternity clothing brands worldwide? In September 2026, PinkBlush was the most searched among maternity clothing brands worldwide, with an estimated 215K branded searches, 54.8% of all searches for the 13 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Maternity clothing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/maternity-clothing-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/maternity-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.