--- title: "Matcha brands: Which are searched most?" description: "Compare the brands people buy matcha powder from. Share of Search among Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba, DoMatcha, Pique and Encha, the matcha brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/matcha-tea-brands" publisher: "Brandwave" --- # Matcha brands: Which are searched most? Compare the brands people buy matcha powder from. Share of Search among Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba, DoMatcha, Pique and Encha, the matcha brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Matcha brands - **Market**: Global - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Marukyu Koyamaen, 23.7% ## Which brand is most popular in search among matcha brands worldwide? - Marukyu Koyamaen and Matchaful share the highest share of searches among matcha brands worldwide, at 23.7% in September 2026. - Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide increased from 22.9% to 23.7%. - Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide increased from 22.9% to 23.7%. - Across the 12 months ending September 2026, Rocky’s Matcha’s share of searches among matcha brands worldwide increased from 10.3% to 15.8%. - Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide decreased from 22.9% to 13%. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide increased from 4.6% to 7.1%. - Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide decreased from 5.6% to 4.7%. - Across the 12 months ending September 2026, DoMatcha’s share of searches among matcha brands worldwide increased from 0.33% to 1.4%. - Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide peaked at 23.7% in September 2026 and was lowest at 18.2% in January 2026. - Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide peaked at 23.7% in September 2026 and was lowest at 14.8% in January 2026. - Across the 12 months ending September 2026, Rocky’s Matcha’s share of searches among matcha brands worldwide peaked at 17.5% in June 2026 and was lowest at 10.3% in October 2025. - Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide peaked at 27.1% in January 2026 and was lowest at 13% in September 2026. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide peaked at 9.3% in April 2026 and was lowest at 4.6% in October 2025. - Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide peaked at 10.1% in May 2026 and was lowest at 4.7% in September 2026. - Across the 12 months ending September 2026, Aiya’s share of searches among matcha brands worldwide peaked at 3.6% in February 2026 and was lowest at 2.5% in October 2025. - Across the 12 months ending September 2026, DoMatcha’s share of searches among matcha brands worldwide peaked at 1.5% in April 2026 and was lowest at 0.33% in October 2025. - Across the 12 months ending September 2026, Marukyu Koyamaen rose from 2nd to 1st among matcha brands worldwide. - Across the 12 months ending September 2026, Matchaful rose from 3rd to 2nd among matcha brands worldwide. - Across the 12 months ending September 2026, Rocky’s Matcha rose from 4th to 3rd among matcha brands worldwide. - Across the 12 months ending September 2026, Ippodo fell from 1st to 4th among matcha brands worldwide. - Across the 12 months ending September 2026, Naoki rose from 6th to 5th among matcha brands worldwide. - Across the 12 months ending September 2026, Jade Leaf fell from 5th to 6th among matcha brands worldwide. - Across the 12 months ending September 2026, DoMatcha rose from 12th to 10th among matcha brands worldwide. - Across the 12 months ending September 2026, Pique fell from 10th to 11th among matcha brands worldwide. - Across the 12 months ending September 2026, Encha fell from 11th to 12th among matcha brands worldwide. - Across the 12 months ending September 2026, ITO EN, Aiya and Mizuba held steady: their share of searches among matcha brands worldwide each moved less than 0.5 percentage points. ## Top matcha brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Ippodo appeared every time. Ippodo was recommended most often, coming first in two out of four answers. Jade Leaf was second, and Naoki was third. Matchaful, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [Marukyu Koyamaen vs Matchaful: compare search popularity](/demand/global-en/compare/marukyu-koyamaen-vs-matchaful): 23.7% Share of Search each. - [Marukyu Koyamaen vs Rocky’s Matcha: compare search popularity](/demand/global-en/compare/marukyu-koyamaen-vs-rockys-matcha): 23.7% against 15.8% Share of Search. - [Marukyu Koyamaen vs Ippodo: compare search popularity](/demand/global-en/compare/ippodo-vs-marukyu-koyamaen): 23.7% against 13% Share of Search. - [Marukyu Koyamaen vs Naoki: compare search popularity](/demand/global-en/compare/marukyu-koyamaen-vs-naoki-matcha): 23.7% against 7.1% Share of Search. - [Matchaful vs Rocky’s Matcha: compare search popularity](/demand/global-en/compare/matchaful-vs-rockys-matcha): 23.7% against 15.8% Share of Search. - [Matchaful vs Ippodo: compare search popularity](/demand/global-en/compare/ippodo-vs-matchaful): 23.7% against 13% Share of Search. - [Matchaful vs Naoki: compare search popularity](/demand/global-en/compare/matchaful-vs-naoki-matcha): 23.7% against 7.1% Share of Search. - [Rocky’s Matcha vs Ippodo: compare search popularity](/demand/global-en/compare/ippodo-vs-rockys-matcha): 15.8% against 13% Share of Search. - [Rocky’s Matcha vs Naoki: compare search popularity](/demand/global-en/compare/naoki-matcha-vs-rockys-matcha): 15.8% against 7.1% Share of Search. - [Ippodo vs Naoki: compare search popularity](/demand/global-en/compare/ippodo-vs-naoki-matcha): 13% against 7.1% Share of Search. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%. - In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%. - In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%. - In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%. - In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%. - In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%. - In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%. - In September 2026, DoMatcha rose from 11th to 10th among matcha brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Marukyu Koyamaen | 23.7% | 49.5K | 0.0% | Marukyu Koyamaen | | 2 | Matchaful | 23.7% | 49.5K | 0.0% | Matchaful | | 3 | Rocky’s Matcha | 15.8% | 33.1K | -18.3% | Rocky’s Matcha | | 4 | Ippodo | 13% | 27.1K | -18.1% | Ippodo | | 5 | Naoki | 7.1% | 14.8K | -18.2% | Naoki | | 6 | Jade Leaf | 4.7% | 9.9K | -33.1% | Jade Leaf | | 7 | ITO EN | 3.9% | 8.1K | 0.0% | ITO EN | | 8 | Aiya | 2.6% | 5.4K | -33.3% | Aiya | | 9 | Mizuba | 2.1% | 4.4K | -18.5% | Mizuba | | 10 | DoMatcha | 1.4% | 2.9K | +20.8% | DoMatcha | | 11 | Pique | 1.4% | 2.9K | 0.0% | Pique | | 12 | Encha | 0.76% | 1.6K | -15.8% | Encha | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ippodo | 60.5K | 22.9% | 1 | | Oct 2025 | Marukyu Koyamaen | 60.5K | 22.9% | 2 | | Oct 2025 | Matchaful | 60.5K | 22.9% | 3 | | Oct 2025 | Rocky’s Matcha | 27.1K | 10.3% | 4 | | Oct 2025 | Jade Leaf | 14.8K | 5.6% | 5 | | Oct 2025 | Naoki | 12.1K | 4.6% | 6 | | Oct 2025 | ITO EN | 9.9K | 3.8% | 7 | | Oct 2025 | Aiya | 6.6K | 2.5% | 8 | | Oct 2025 | Mizuba | 5.4K | 2% | 9 | | Oct 2025 | Pique | 3.6K | 1.4% | 10 | | Oct 2025 | Encha | 1.9K | 0.72% | 11 | | Oct 2025 | DoMatcha | 880 | 0.33% | 12 | | Nov 2025 | Ippodo | 60.5K | 24.6% | 1 | | Nov 2025 | Marukyu Koyamaen | 49.5K | 20.2% | 2 | | Nov 2025 | Matchaful | 49.5K | 20.2% | 3 | | Nov 2025 | Rocky’s Matcha | 33.1K | 13.5% | 4 | | Nov 2025 | Jade Leaf | 12.1K | 4.9% | 5 | | Nov 2025 | Naoki | 12.1K | 4.9% | 6 | | Nov 2025 | ITO EN | 9.9K | 4% | 7 | | Nov 2025 | Aiya | 6.6K | 2.7% | 8 | | Nov 2025 | Mizuba | 5.4K | 2.2% | 9 | | Nov 2025 | Pique | 3.6K | 1.5% | 10 | | Nov 2025 | Encha | 2.4K | 0.98% | 11 | | Nov 2025 | DoMatcha | 880 | 0.36% | 12 | | Dec 2025 | Ippodo | 49.5K | 23.6% | 1 | | Dec 2025 | Marukyu Koyamaen | 49.5K | 23.6% | 2 | | Dec 2025 | Matchaful | 33.1K | 15.8% | 3 | | Dec 2025 | Rocky’s Matcha | 27.1K | 12.9% | 4 | | Dec 2025 | Jade Leaf | 14.8K | 7.1% | 5 | | Dec 2025 | Naoki | 12.1K | 5.8% | 6 | | Dec 2025 | ITO EN | 8.1K | 3.9% | 7 | | Dec 2025 | Aiya | 5.4K | 2.6% | 8 | | Dec 2025 | Mizuba | 4.4K | 2.1% | 9 | | Dec 2025 | Pique | 2.9K | 1.4% | 10 | | Dec 2025 | Encha | 1.9K | 0.91% | 11 | | Dec 2025 | DoMatcha | 880 | 0.42% | 12 | | Jan 2026 | Ippodo | 60.5K | 27.1% | 1 | | Jan 2026 | Marukyu Koyamaen | 40.5K | 18.2% | 2 | | Jan 2026 | Matchaful | 33.1K | 14.8% | 3 | | Jan 2026 | Rocky’s Matcha | 33.1K | 14.8% | 4 | | Jan 2026 | Jade Leaf | 14.8K | 6.6% | 5 | | Jan 2026 | Naoki | 14.8K | 6.6% | 6 | | Jan 2026 | ITO EN | 8.1K | 3.6% | 7 | | Jan 2026 | Aiya | 6.6K | 3% | 8 | | Jan 2026 | Mizuba | 5.4K | 2.4% | 9 | | Jan 2026 | Pique | 3.6K | 1.6% | 10 | | Jan 2026 | Encha | 1.6K | 0.72% | 11 | | Jan 2026 | DoMatcha | 1K | 0.45% | 12 | | Feb 2026 | Ippodo | 40.5K | 22.3% | 1 | | Feb 2026 | Marukyu Koyamaen | 33.1K | 18.2% | 2 | | Feb 2026 | Matchaful | 33.1K | 18.2% | 3 | | Feb 2026 | Rocky’s Matcha | 27.1K | 14.9% | 4 | | Feb 2026 | Jade Leaf | 12.1K | 6.7% | 5 | | Feb 2026 | Naoki | 12.1K | 6.7% | 6 | | Feb 2026 | Aiya | 6.6K | 3.6% | 7 | | Feb 2026 | ITO EN | 6.6K | 3.6% | 8 | | Feb 2026 | Mizuba | 4.4K | 2.4% | 9 | | Feb 2026 | Pique | 2.9K | 1.6% | 10 | | Feb 2026 | DoMatcha | 1.6K | 0.88% | 11 | | Feb 2026 | Encha | 1.6K | 0.88% | 12 | | Mar 2026 | Ippodo | 49.5K | 20.2% | 1 | | Mar 2026 | Marukyu Koyamaen | 49.5K | 20.2% | 2 | | Mar 2026 | Matchaful | 49.5K | 20.2% | 3 | | Mar 2026 | Rocky’s Matcha | 33.1K | 13.5% | 4 | | Mar 2026 | Naoki | 18.1K | 7.4% | 5 | | Mar 2026 | Jade Leaf | 14.8K | 6.1% | 6 | | Mar 2026 | Aiya | 8.1K | 3.3% | 7 | | Mar 2026 | ITO EN | 8.1K | 3.3% | 8 | | Mar 2026 | Mizuba | 5.4K | 2.2% | 9 | | Mar 2026 | DoMatcha | 3.6K | 1.5% | 10 | | Mar 2026 | Pique | 2.9K | 1.2% | 11 | | Mar 2026 | Encha | 1.9K | 0.78% | 12 | | Apr 2026 | Marukyu Koyamaen | 49.5K | 20.8% | 1 | | Apr 2026 | Ippodo | 40.5K | 17% | 2 | | Apr 2026 | Matchaful | 40.5K | 17% | 3 | | Apr 2026 | Rocky’s Matcha | 40.5K | 17% | 4 | | Apr 2026 | Naoki | 22.2K | 9.3% | 5 | | Apr 2026 | Jade Leaf | 14.8K | 6.2% | 6 | | Apr 2026 | Aiya | 8.1K | 3.4% | 7 | | Apr 2026 | ITO EN | 8.1K | 3.4% | 8 | | Apr 2026 | Mizuba | 5.4K | 2.3% | 9 | | Apr 2026 | DoMatcha | 3.6K | 1.5% | 10 | | Apr 2026 | Pique | 2.9K | 1.2% | 11 | | Apr 2026 | Encha | 1.9K | 0.8% | 12 | | May 2026 | Matchaful | 60.5K | 22.6% | 1 | | May 2026 | Marukyu Koyamaen | 49.5K | 18.5% | 2 | | May 2026 | Ippodo | 40.5K | 15.2% | 3 | | May 2026 | Rocky’s Matcha | 40.5K | 15.2% | 4 | | May 2026 | Jade Leaf | 27.1K | 10.1% | 5 | | May 2026 | Naoki | 18.1K | 6.8% | 6 | | May 2026 | Aiya | 8.1K | 3% | 7 | | May 2026 | ITO EN | 8.1K | 3% | 8 | | May 2026 | Mizuba | 5.4K | 2% | 9 | | May 2026 | DoMatcha | 3.6K | 1.3% | 10 | | May 2026 | Encha | 2.9K | 1.1% | 11 | | May 2026 | Pique | 2.9K | 1.1% | 12 | | Jun 2026 | Marukyu Koyamaen | 49.5K | 21.4% | 1 | | Jun 2026 | Matchaful | 40.5K | 17.5% | 2 | | Jun 2026 | Rocky’s Matcha | 40.5K | 17.5% | 3 | | Jun 2026 | Ippodo | 33.1K | 14.3% | 4 | | Jun 2026 | Jade Leaf | 22.2K | 9.6% | 5 | | Jun 2026 | Naoki | 14.8K | 6.4% | 6 | | Jun 2026 | Aiya | 8.1K | 3.5% | 7 | | Jun 2026 | ITO EN | 8.1K | 3.5% | 8 | | Jun 2026 | Mizuba | 5.4K | 2.3% | 9 | | Jun 2026 | Encha | 3.6K | 1.6% | 10 | | Jun 2026 | DoMatcha | 2.9K | 1.3% | 11 | | Jun 2026 | Pique | 2.9K | 1.3% | 12 | | Jul 2026 | Marukyu Koyamaen | 49.5K | 20.8% | 1 | | Jul 2026 | Matchaful | 49.5K | 20.8% | 2 | | Jul 2026 | Rocky’s Matcha | 40.5K | 17% | 3 | | Jul 2026 | Ippodo | 33.1K | 13.9% | 4 | | Jul 2026 | Jade Leaf | 18.1K | 7.6% | 5 | | Jul 2026 | Naoki | 18.1K | 7.6% | 6 | | Jul 2026 | Aiya | 8.1K | 3.4% | 7 | | Jul 2026 | ITO EN | 8.1K | 3.4% | 8 | | Jul 2026 | Mizuba | 5.4K | 2.3% | 9 | | Jul 2026 | DoMatcha | 2.9K | 1.2% | 10 | | Jul 2026 | Pique | 2.9K | 1.2% | 11 | | Jul 2026 | Encha | 1.9K | 0.8% | 12 | | Aug 2026 | Marukyu Koyamaen | 49.5K | 21.1% | 1 | | Aug 2026 | Matchaful | 49.5K | 21.1% | 2 | | Aug 2026 | Rocky’s Matcha | 40.5K | 17.3% | 3 | | Aug 2026 | Ippodo | 33.1K | 14.1% | 4 | | Aug 2026 | Naoki | 18.1K | 7.7% | 5 | | Aug 2026 | Jade Leaf | 14.8K | 6.3% | 6 | | Aug 2026 | Aiya | 8.1K | 3.5% | 7 | | Aug 2026 | ITO EN | 8.1K | 3.5% | 8 | | Aug 2026 | Mizuba | 5.4K | 2.3% | 9 | | Aug 2026 | Pique | 2.9K | 1.2% | 10 | | Aug 2026 | DoMatcha | 2.4K | 1% | 11 | | Aug 2026 | Encha | 1.9K | 0.81% | 12 | | Sep 2026 | Marukyu Koyamaen | 49.5K | 23.7% | 1 | | Sep 2026 | Matchaful | 49.5K | 23.7% | 2 | | Sep 2026 | Rocky’s Matcha | 33.1K | 15.8% | 3 | | Sep 2026 | Ippodo | 27.1K | 13% | 4 | | Sep 2026 | Naoki | 14.8K | 7.1% | 5 | | Sep 2026 | Jade Leaf | 9.9K | 4.7% | 6 | | Sep 2026 | ITO EN | 8.1K | 3.9% | 7 | | Sep 2026 | Aiya | 5.4K | 2.6% | 8 | | Sep 2026 | Mizuba | 4.4K | 2.1% | 9 | | Sep 2026 | DoMatcha | 2.9K | 1.4% | 10 | | Sep 2026 | Pique | 2.9K | 1.4% | 11 | | Sep 2026 | Encha | 1.6K | 0.76% | 12 | ## What is being compared - **Aiya**: Measured on the search term “aiya matcha”. - **DoMatcha**: Measured on the search term “domatcha”. - **Encha**: Measured on the search term “encha matcha”. - **Ippodo**: Measured on the search term “ippodo matcha”. - **ITO EN**: Measured on the search term “ito en matcha”. - **Jade Leaf**: Measured on the search term “jade leaf matcha”. - **Marukyu Koyamaen**: Measured on the search term “marukyu koyamaen”. - **Matchaful**: Measured on the search term “matchaful”. - **Mizuba**: Measured on the search term “mizuba matcha”. - **Naoki**: Measured on the search term “naoki matcha”. - **Pique**: Measured on the search term “pique matcha”. - **Rocky’s Matcha**: Measured on the search term “rocky's matcha”. - [Aiya](/demand/global-en/brands/aiya) - [DoMatcha](/demand/global-en/brands/domatcha) - [Encha](/demand/global-en/brands/encha) - [Ippodo](/demand/global-en/brands/ippodo) - [ITO EN](/demand/global-en/brands/ito-en) - [Jade Leaf](/demand/global-en/brands/jade-leaf) - [Marukyu Koyamaen](/demand/global-en/brands/marukyu-koyamaen) - [Matchaful](/demand/global-en/brands/matchaful) - [Mizuba](/demand/global-en/brands/mizuba) - [Naoki](/demand/global-en/brands/naoki-matcha) - [Pique](/demand/global-en/brands/pique-life) - [Rocky’s Matcha](/demand/global-en/brands/rockys-matcha) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among matcha brands worldwide? Marukyu Koyamaen and Matchaful share the highest share of searches among matcha brands worldwide, at 23.7% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Matcha brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/matcha-tea-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/matcha-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.