--- title: "Mat strap brands: Which are searched most?" description: "Compare the mat strap brands people buy. Share of Search among Lululemon, Alo Yoga and Manduka, the mat strap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mat-strap-brands" publisher: "Brandwave" --- # Mat strap brands: Which are searched most? Compare the mat strap brands people buy. Share of Search among Lululemon, Alo Yoga and Manduka, the mat strap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mat strap brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lululemon, 90.3% ## Which brand is most popular in search among mat strap brands worldwide? - In September 2026, Lululemon was the most searched among mat strap brands worldwide, with an estimated 11.1M branded searches and 90.3% estimated Share of Search within this set. - Alo Yoga is in 2nd place, 80.8 percentage points behind at 9.5% Share of Search. - Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among mat strap brands worldwide peaked at 93.2% in December 2025 and was lowest at 88.5% in May 2026. - Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among mat strap brands worldwide peaked at 11.2% in May 2026 and was lowest at 6.6% in December 2025. - Across the 12 months ending September 2026, Lululemon, Alo Yoga and Manduka held steady: their estimated Share of Search among mat strap brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lululemon vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-lululemon): 90.3% against 9.5% Share of Search. ## How did search popularity change for mat strap brands worldwide in September 2026? - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026. - Estimated monthly branded searches for Alo Yoga worldwide fell 16.6% over 12 measured months, from 1.4M to 1.2M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lululemon | 90.3% | 11.1M | 0.0% | Lululemon | | 2 | Alo Yoga | 9.5% | 1.2M | -0.2% | Alo Yoga | | 3 | Manduka | 0.27% | 33.1K | -18.3% | Manduka | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lululemon | 13.6M | 90.5% | 1 | | Oct 2025 | Alo Yoga | 1.4M | 9.3% | 2 | | Oct 2025 | Manduka | 33.1K | 0.22% | 3 | | Nov 2025 | Lululemon | 20.4M | 92% | 1 | | Nov 2025 | Alo Yoga | 1.7M | 7.7% | 2 | | Nov 2025 | Manduka | 49.5K | 0.22% | 3 | | Dec 2025 | Lululemon | 20.4M | 93.2% | 1 | | Dec 2025 | Alo Yoga | 1.5M | 6.6% | 2 | | Dec 2025 | Manduka | 40.5K | 0.18% | 3 | | Jan 2026 | Lululemon | 13.6M | 90.2% | 1 | | Jan 2026 | Alo Yoga | 1.4M | 9.5% | 2 | | Jan 2026 | Manduka | 40.5K | 0.27% | 3 | | Feb 2026 | Lululemon | 11.1M | 90.3% | 1 | | Feb 2026 | Alo Yoga | 1.2M | 9.4% | 2 | | Feb 2026 | Manduka | 33.1K | 0.27% | 3 | | Mar 2026 | Lululemon | 11.1M | 90.1% | 1 | | Mar 2026 | Alo Yoga | 1.2M | 9.6% | 2 | | Mar 2026 | Manduka | 40.5K | 0.33% | 3 | | Apr 2026 | Lululemon | 11.1M | 90.2% | 1 | | Apr 2026 | Alo Yoga | 1.2M | 9.6% | 2 | | Apr 2026 | Manduka | 33.1K | 0.27% | 3 | | May 2026 | Lululemon | 11.1M | 88.5% | 1 | | May 2026 | Alo Yoga | 1.4M | 11.2% | 2 | | May 2026 | Manduka | 40.5K | 0.32% | 3 | | Jun 2026 | Lululemon | 11.1M | 91.7% | 1 | | Jun 2026 | Alo Yoga | 959K | 7.9% | 2 | | Jun 2026 | Manduka | 40.5K | 0.33% | 3 | | Jul 2026 | Lululemon | 11.1M | 91.6% | 1 | | Jul 2026 | Alo Yoga | 975K | 8% | 2 | | Jul 2026 | Manduka | 40.5K | 0.33% | 3 | | Aug 2026 | Lululemon | 11.1M | 90.2% | 1 | | Aug 2026 | Alo Yoga | 1.2M | 9.5% | 2 | | Aug 2026 | Manduka | 40.5K | 0.33% | 3 | | Sep 2026 | Lululemon | 11.1M | 90.3% | 1 | | Sep 2026 | Alo Yoga | 1.2M | 9.5% | 2 | | Sep 2026 | Manduka | 33.1K | 0.27% | 3 | ## What is being compared - **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure. - **Lululemon**: Measured on the search term “lululemon”. - **Manduka**: Measured on the search term “manduka”. - [Alo Yoga](/demand/global-en/brands/alo-yoga) - [Lululemon](/demand/global-en/brands/lululemon) - [Manduka](/demand/global-en/brands/manduka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mat strap brands worldwide? In September 2026, Lululemon was the most searched among mat strap brands worldwide, with an estimated 11.1M branded searches and 90.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mat strap brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mat-strap-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mat-strap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.