--- title: "Master data management platforms: Which brands are most popular in search?" description: "Compare the platforms that keep core business data consistent. Share of Search among Informatica, Reltio, Stibo Systems, Profisee and Semarchy, the master data management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/master-data-management-platforms" publisher: "Brandwave" --- # Master data management platforms: Which brands are most popular in search? Compare the platforms that keep core business data consistent. Share of Search among Informatica, Reltio, Stibo Systems, Profisee and Semarchy, the master data management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Master data management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Informatica, 93.2% ## Which brand is most popular in search among master data management platforms worldwide? - In August 2026, Informatica was the most searched among master data management platforms worldwide, with an estimated 301K branded searches and 93.2% estimated Share of Search within this set. - Reltio is in 2nd place, 89.5 percentage points behind at 3.7% Share of Search. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide decreased from 95.6% to 93.2%. - Across the 11 months ending August 2026, Reltio’s estimated Share of Search among master data management platforms worldwide increased from 1.7% to 3.7%. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide peaked at 95.6% in October 2025 and was lowest at 91.7% in March 2026. - Across the 11 months ending August 2026, Reltio’s estimated Share of Search among master data management platforms worldwide peaked at 5.5% in March 2026 and was lowest at 1.7% in October 2025. - Across the 11 months ending August 2026, Stibo Systems, Profisee and Semarchy held steady: their estimated Share of Search among master data management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Informatica vs Reltio: compare search popularity](/demand/global-en/compare/informatica-vs-reltio): 93.2% against 3.7% Share of Search. ## How did search popularity change for master data management platforms worldwide in August 2026? - Estimated monthly branded searches for Reltio worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026. - Estimated monthly branded searches for Semarchy worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026. - Estimated monthly branded searches for Informatica worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. - Estimated monthly branded searches for Profisee worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Stibo Systems worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Informatica | 93.2% | 301K | 0.0% | Informatica | | 2 | Reltio | 3.7% | 12.1K | 0.0% | Reltio | | 3 | Stibo Systems | 1.4% | 4.4K | 0.0% | Stibo Systems | | 4 | Profisee | 0.9% | 2.9K | 0.0% | Profisee | | 5 | Semarchy | 0.74% | 2.4K | -17.2% | Semarchy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Informatica | 450K | 95.6% | 1 | | Oct 2025 | Reltio | 8.1K | 1.7% | 2 | | Oct 2025 | Stibo Systems | 5.4K | 1.1% | 3 | | Oct 2025 | Profisee | 3.6K | 0.76% | 4 | | Oct 2025 | Semarchy | 3.6K | 0.76% | 5 | | Nov 2025 | Informatica | 368K | 95% | 1 | | Nov 2025 | Reltio | 8.1K | 2.1% | 2 | | Nov 2025 | Stibo Systems | 5.4K | 1.4% | 3 | | Nov 2025 | Profisee | 2.9K | 0.75% | 4 | | Nov 2025 | Semarchy | 2.9K | 0.75% | 5 | | Dec 2025 | Informatica | 301K | 94.4% | 1 | | Dec 2025 | Reltio | 8.1K | 2.5% | 2 | | Dec 2025 | Stibo Systems | 4.4K | 1.4% | 3 | | Dec 2025 | Profisee | 2.9K | 0.91% | 4 | | Dec 2025 | Semarchy | 2.4K | 0.75% | 5 | | Jan 2026 | Informatica | 368K | 94.4% | 1 | | Jan 2026 | Reltio | 9.9K | 2.5% | 2 | | Jan 2026 | Stibo Systems | 5.4K | 1.4% | 3 | | Jan 2026 | Profisee | 3.6K | 0.92% | 4 | | Jan 2026 | Semarchy | 2.9K | 0.74% | 5 | | Feb 2026 | Informatica | 368K | 94.4% | 1 | | Feb 2026 | Reltio | 9.9K | 2.5% | 2 | | Feb 2026 | Stibo Systems | 5.4K | 1.4% | 3 | | Feb 2026 | Profisee | 3.6K | 0.92% | 4 | | Feb 2026 | Semarchy | 2.9K | 0.74% | 5 | | Mar 2026 | Informatica | 450K | 91.7% | 1 | | Mar 2026 | Reltio | 27.1K | 5.5% | 2 | | Mar 2026 | Stibo Systems | 5.4K | 1.1% | 3 | | Mar 2026 | Profisee | 4.4K | 0.9% | 4 | | Mar 2026 | Semarchy | 3.6K | 0.73% | 5 | | Apr 2026 | Informatica | 368K | 93.5% | 1 | | Apr 2026 | Reltio | 14.8K | 3.8% | 2 | | Apr 2026 | Stibo Systems | 4.4K | 1.1% | 3 | | Apr 2026 | Profisee | 3.6K | 0.91% | 4 | | Apr 2026 | Semarchy | 2.9K | 0.74% | 5 | | May 2026 | Informatica | 368K | 93.8% | 1 | | May 2026 | Reltio | 14.8K | 3.8% | 2 | | May 2026 | Stibo Systems | 4.4K | 1.1% | 3 | | May 2026 | Profisee | 2.9K | 0.74% | 4 | | May 2026 | Semarchy | 2.4K | 0.61% | 5 | | Jun 2026 | Informatica | 301K | 93.2% | 1 | | Jun 2026 | Reltio | 9.9K | 3.1% | 2 | | Jun 2026 | Stibo Systems | 5.4K | 1.7% | 3 | | Jun 2026 | Profisee | 3.6K | 1.1% | 4 | | Jun 2026 | Semarchy | 2.9K | 0.9% | 5 | | Jul 2026 | Informatica | 301K | 93.1% | 1 | | Jul 2026 | Reltio | 12.1K | 3.7% | 2 | | Jul 2026 | Stibo Systems | 4.4K | 1.4% | 3 | | Jul 2026 | Profisee | 2.9K | 0.9% | 4 | | Jul 2026 | Semarchy | 2.9K | 0.9% | 5 | | Aug 2026 | Informatica | 301K | 93.2% | 1 | | Aug 2026 | Reltio | 12.1K | 3.7% | 2 | | Aug 2026 | Stibo Systems | 4.4K | 1.4% | 3 | | Aug 2026 | Profisee | 2.9K | 0.9% | 4 | | Aug 2026 | Semarchy | 2.4K | 0.74% | 5 | | Sep 2026 | Informatica | — | — | — | | Sep 2026 | Profisee | — | — | — | | Sep 2026 | Reltio | — | — | — | | Sep 2026 | Semarchy | — | — | — | | Sep 2026 | Stibo Systems | — | — | — | ## What is being compared - **Informatica**: Measured on the search term “informatica”. - **Profisee**: Measured on the search term “profisee”. - **Reltio**: Measured on the search term “reltio”. - **Semarchy**: Measured on the search term “semarchy”. - **Stibo Systems**: Measured on the search term “stibo”. - [Informatica](/demand/global-en/brands/informatica) - [Profisee](/demand/global-en/brands/profisee) - [Reltio](/demand/global-en/brands/reltio) - [Semarchy](/demand/global-en/brands/semarchy) - [Stibo Systems](/demand/global-en/brands/stibo-systems) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among master data management platforms worldwide? In August 2026, Informatica was the most searched among master data management platforms worldwide, with an estimated 301K branded searches and 93.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Master data management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/master-data-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/master-data-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.