--- title: "Massage chair brands: Which are searched most?" description: "Compare the massage chair brands people buy. Share of Search among Panasonic, Coway, Osim, Ogawa and HoMedics, the massage chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/massage-chair-brands" publisher: "Brandwave" --- # Massage chair brands: Which are searched most? Compare the massage chair brands people buy. Share of Search among Panasonic, Coway, Osim, Ogawa and HoMedics, the massage chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Massage chair brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Panasonic, 71.6% ## Which brand is most popular in search among massage chair brands worldwide? - In September 2026, Panasonic was the most searched among massage chair brands worldwide, with an estimated 823K branded searches and 71.6% estimated Share of Search within this set. - Coway is in 2nd place, 57.2 percentage points behind at 14.4% Share of Search. - Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide increased from 70.4% to 71.6%. - Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide decreased from 6.3% to 5.3%. - Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide peaked at 76.8% in February 2026 and was lowest at 69.2% in November 2025. - Across the 12 months ending September 2026, Coway’s estimated Share of Search among massage chair brands worldwide peaked at 14.4% in July 2026 and was lowest at 10.4% in February 2026. - Across the 12 months ending September 2026, Osim’s estimated Share of Search among massage chair brands worldwide peaked at 7.8% in August 2026 and was lowest at 5.7% in February 2026. - Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide peaked at 6.4% in June 2026 and was lowest at 4.5% in April 2026. - Across the 12 months ending September 2026, HoMedics’ estimated Share of Search among massage chair brands worldwide peaked at 5.1% in December 2025 and was lowest at 2.3% in August 2026. - Across the 12 months ending September 2026, Osim rose from 4th to 3rd among massage chair brands worldwide. - Across the 12 months ending September 2026, Ogawa fell from 3rd to 4th among massage chair brands worldwide. - Across the 12 months ending September 2026, Coway and HoMedics held steady: their estimated Share of Search among massage chair brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Panasonic vs Coway: compare search popularity](/demand/global-en/compare/coway-vs-panasonic): 71.6% against 14.4% Share of Search. - [Panasonic vs Osim: compare search popularity](/demand/global-en/compare/osim-vs-panasonic): 71.6% against 6.4% Share of Search. - [Panasonic vs Ogawa: compare search popularity](/demand/global-en/compare/ogawa-vs-panasonic): 71.6% against 5.3% Share of Search. - [Panasonic vs HoMedics: compare search popularity](/demand/global-en/compare/homedics-vs-panasonic): 71.6% against 2.4% Share of Search. - [Coway vs Osim: compare search popularity](/demand/global-en/compare/coway-vs-osim): 14.4% against 6.4% Share of Search. - [Coway vs Ogawa: compare search popularity](/demand/global-en/compare/coway-vs-ogawa): 14.4% against 5.3% Share of Search. - [Coway vs HoMedics: compare search popularity](/demand/global-en/compare/coway-vs-homedics): 14.4% against 2.4% Share of Search. - [Osim vs Ogawa: compare search popularity](/demand/global-en/compare/ogawa-vs-osim): 6.4% against 5.3% Share of Search. - [Osim vs HoMedics: compare search popularity](/demand/global-en/compare/homedics-vs-osim): 6.4% against 2.4% Share of Search. - [Ogawa vs HoMedics: compare search popularity](/demand/global-en/compare/homedics-vs-ogawa): 5.3% against 2.4% Share of Search. ## How did search popularity change for massage chair brands worldwide in September 2026? - In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.6% to 71.6%. - In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 7.8% to 6.4%. - Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Panasonic | 71.6% | 823K | 0.0% | Panasonic | | 2 | Coway | 14.4% | 165K | 0.0% | Coway | | 3 | Osim | 6.4% | 74K | -18.2% | Osim | | 4 | Ogawa | 5.3% | 60.5K | 0.0% | Ogawa | | 5 | HoMedics | 2.4% | 27.1K | 0.0% | HoMedics | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Panasonic | 823K | 70.4% | 1 | | Oct 2025 | Coway | 165K | 14.1% | 2 | | Oct 2025 | Ogawa | 74K | 6.3% | 3 | | Oct 2025 | Osim | 74K | 6.3% | 4 | | Oct 2025 | HoMedics | 33.1K | 2.8% | 5 | | Nov 2025 | Panasonic | 823K | 69.2% | 1 | | Nov 2025 | Coway | 165K | 13.9% | 2 | | Nov 2025 | Osim | 90.5K | 7.6% | 3 | | Nov 2025 | Ogawa | 60.5K | 5.1% | 4 | | Nov 2025 | HoMedics | 49.5K | 4.2% | 5 | | Dec 2025 | Panasonic | 823K | 69.6% | 1 | | Dec 2025 | Coway | 135K | 11.4% | 2 | | Dec 2025 | Osim | 90.5K | 7.7% | 3 | | Dec 2025 | Ogawa | 74K | 6.3% | 4 | | Dec 2025 | HoMedics | 60.5K | 5.1% | 5 | | Jan 2026 | Panasonic | 823K | 70% | 1 | | Jan 2026 | Coway | 165K | 14% | 2 | | Jan 2026 | Ogawa | 74K | 6.3% | 3 | | Jan 2026 | Osim | 74K | 6.3% | 4 | | Jan 2026 | HoMedics | 40.5K | 3.4% | 5 | | Feb 2026 | Panasonic | 1M | 76.8% | 1 | | Feb 2026 | Coway | 135K | 10.4% | 2 | | Feb 2026 | Osim | 74K | 5.7% | 3 | | Feb 2026 | Ogawa | 60.5K | 4.6% | 4 | | Feb 2026 | HoMedics | 33.1K | 2.5% | 5 | | Mar 2026 | Panasonic | 823K | 71.2% | 1 | | Mar 2026 | Coway | 165K | 14.3% | 2 | | Mar 2026 | Osim | 74K | 6.4% | 3 | | Mar 2026 | Ogawa | 60.5K | 5.2% | 4 | | Mar 2026 | HoMedics | 33.1K | 2.9% | 5 | | Apr 2026 | Panasonic | 1M | 74.1% | 1 | | Apr 2026 | Coway | 165K | 12.2% | 2 | | Apr 2026 | Osim | 90.5K | 6.7% | 3 | | Apr 2026 | Ogawa | 60.5K | 4.5% | 4 | | Apr 2026 | HoMedics | 33.1K | 2.5% | 5 | | May 2026 | Panasonic | 1M | 73.4% | 1 | | May 2026 | Coway | 165K | 12.1% | 2 | | May 2026 | Osim | 90.5K | 6.6% | 3 | | May 2026 | Ogawa | 74K | 5.4% | 4 | | May 2026 | HoMedics | 33.1K | 2.4% | 5 | | Jun 2026 | Panasonic | 823K | 70.8% | 1 | | Jun 2026 | Coway | 165K | 14.2% | 2 | | Jun 2026 | Ogawa | 74K | 6.4% | 3 | | Jun 2026 | Osim | 74K | 6.4% | 4 | | Jun 2026 | HoMedics | 27.1K | 2.3% | 5 | | Jul 2026 | Panasonic | 823K | 71.6% | 1 | | Jul 2026 | Coway | 165K | 14.4% | 2 | | Jul 2026 | Osim | 74K | 6.4% | 3 | | Jul 2026 | Ogawa | 60.5K | 5.3% | 4 | | Jul 2026 | HoMedics | 27.1K | 2.4% | 5 | | Aug 2026 | Panasonic | 823K | 70.6% | 1 | | Aug 2026 | Coway | 165K | 14.1% | 2 | | Aug 2026 | Osim | 90.5K | 7.8% | 3 | | Aug 2026 | Ogawa | 60.5K | 5.2% | 4 | | Aug 2026 | HoMedics | 27.1K | 2.3% | 5 | | Sep 2026 | Panasonic | 823K | 71.6% | 1 | | Sep 2026 | Coway | 165K | 14.4% | 2 | | Sep 2026 | Osim | 74K | 6.4% | 3 | | Sep 2026 | Ogawa | 60.5K | 5.3% | 4 | | Sep 2026 | HoMedics | 27.1K | 2.4% | 5 | ## What is being compared - **Coway**: Measured on the search term “coway”. - **HoMedics**: Measured on the search term “ho medics”. - **Ogawa**: Measured on the search term “ogawa”. - **Osim**: Measured on the search term “osim”. - **Panasonic**: Measured on the search term “panasonic”. - [Coway](/demand/global-en/brands/coway) - [HoMedics](/demand/global-en/brands/homedics) - [Ogawa](/demand/global-en/brands/ogawa) - [Osim](/demand/global-en/brands/osim) - [Panasonic](/demand/global-en/brands/panasonic) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among massage chair brands worldwide? In September 2026, Panasonic was the most searched among massage chair brands worldwide, with an estimated 823K branded searches and 71.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Massage chair brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/massage-chair-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/massage-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.