---
title: "Marmalade brands: Which are searched most?"
description: "Compare the marmalade brands people buy. Share of Search among Robertson's, Stute, Wilkin & Sons, Chivers, Frank Cooper and Duerr's, the marmalade brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marmalade-brands"
publisher: "Brandwave"
---

# Marmalade brands: Which are searched most?

Compare the marmalade brands people buy. Share of Search among Robertson's, Stute, Wilkin & Sons, Chivers, Frank Cooper and Duerr's, the marmalade brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marmalade brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Robertson's, 82%

## Which brand is most popular in search among marmalade brands worldwide?

- In August 2026, Robertson's was the most searched among marmalade brands worldwide, with an estimated 110K branded searches and 82% estimated Share of Search within this set.
- Stute is in 2nd place, 73 percentage points behind at 9% Share of Search.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide increased from 75.4% to 82%.
- Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide decreased from 15.2% to 9%.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide peaked at 90.2% in June 2026 and was lowest at 75.4% in October 2025.
- Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide peaked at 15.2% in October 2025 and was lowest at 4.4% in April 2026.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide peaked at 6% in February 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide peaked at 3.9% in January 2026 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.48% in May 2026.
- Across the 11 months ending August 2026, Frank Cooper rose from 6th to 5th among marmalade brands worldwide.
- Across the 11 months ending August 2026, Duerr's fell from 5th to 6th among marmalade brands worldwide.
- Across the 11 months ending August 2026, Wilkin & Sons and Chivers held steady: their estimated Share of Search among marmalade brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Robertson's vs Stute: compare search popularity](/demand/global-en/compare/robertsons-vs-stute): 82% against 9% Share of Search.
- [Robertson's vs Wilkin & Sons: compare search popularity](/demand/global-en/compare/robertsons-vs-wilkin-and-sons): 82% against 4.2% Share of Search.
- [Robertson's vs Chivers: compare search popularity](/demand/global-en/compare/chivers-vs-robertsons): 82% against 2.7% Share of Search.
- [Stute vs Wilkin & Sons: compare search popularity](/demand/global-en/compare/stute-vs-wilkin-and-sons): 9% against 4.2% Share of Search.
- [Stute vs Chivers: compare search popularity](/demand/global-en/compare/chivers-vs-stute): 9% against 2.7% Share of Search.
- [Wilkin & Sons vs Chivers: compare search popularity](/demand/global-en/compare/chivers-vs-wilkin-and-sons): 4.2% against 2.7% Share of Search.

## How did search popularity change for marmalade brands worldwide in August 2026?

- In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.2% to 9%.
- In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 84.2% to 82%.
- In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.
- Frank Cooper’s estimated Share of Search among marmalade brands worldwide has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
- Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Robertson's | 82% | 110K | 0.0% | Robertson's |
| 2 | Stute | 9% | 12.1K | +49.4% | Stute |
| 3 | Wilkin & Sons | 4.2% | 5.6K | -9.0% | Wilkin & Sons |
| 4 | Chivers | 2.7% | 3.6K | 0.0% | Chivers |
| 5 | Frank Cooper | 1.2% | 1.6K | +8.8% | Frank Cooper |
| 6 | Duerr's | 0.97% | 1.3K | 0.0% | Duerr's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robertson's | 110K | 75.4% | 1 |
| Oct 2025 | Stute | 22.2K | 15.2% | 2 |
| Oct 2025 | Wilkin & Sons | 5.6K | 3.8% | 3 |
| Oct 2025 | Chivers | 4.4K | 3% | 4 |
| Oct 2025 | Duerr's | 1.9K | 1.3% | 5 |
| Oct 2025 | Frank Cooper | 1.9K | 1.3% | 6 |
| Nov 2025 | Robertson's | 135K | 80.8% | 1 |
| Nov 2025 | Stute | 18.1K | 10.8% | 2 |
| Nov 2025 | Wilkin & Sons | 6.9K | 4.1% | 3 |
| Nov 2025 | Chivers | 3.6K | 2.2% | 4 |
| Nov 2025 | Frank Cooper | 1.9K | 1.1% | 5 |
| Nov 2025 | Duerr's | 1.6K | 0.96% | 6 |
| Dec 2025 | Robertson's | 110K | 77% | 1 |
| Dec 2025 | Stute | 18.1K | 12.7% | 2 |
| Dec 2025 | Wilkin & Sons | 6.9K | 4.8% | 3 |
| Dec 2025 | Chivers | 4.4K | 3.1% | 4 |
| Dec 2025 | Frank Cooper | 1.9K | 1.3% | 5 |
| Dec 2025 | Duerr's | 1.6K | 1.1% | 6 |
| Jan 2026 | Robertson's | 165K | 79.6% | 1 |
| Jan 2026 | Stute | 22.2K | 10.7% | 2 |
| Jan 2026 | Wilkin & Sons | 8.6K | 4.1% | 3 |
| Jan 2026 | Chivers | 8.1K | 3.9% | 4 |
| Jan 2026 | Frank Cooper | 1.9K | 0.91% | 5 |
| Jan 2026 | Duerr's | 1.6K | 0.77% | 6 |
| Feb 2026 | Robertson's | 90.5K | 78.8% | 1 |
| Feb 2026 | Stute | 9.9K | 8.6% | 2 |
| Feb 2026 | Wilkin & Sons | 6.9K | 6% | 3 |
| Feb 2026 | Chivers | 3.6K | 3.1% | 4 |
| Feb 2026 | Duerr's | 2.4K | 2.1% | 5 |
| Feb 2026 | Frank Cooper | 1.6K | 1.4% | 6 |
| Mar 2026 | Robertson's | 110K | 82.6% | 1 |
| Mar 2026 | Stute | 9.9K | 7.4% | 2 |
| Mar 2026 | Wilkin & Sons | 5.6K | 4.2% | 3 |
| Mar 2026 | Chivers | 4.4K | 3.3% | 4 |
| Mar 2026 | Duerr's | 1.6K | 1.2% | 5 |
| Mar 2026 | Frank Cooper | 1.6K | 1.2% | 6 |
| Apr 2026 | Robertson's | 201K | 89.7% | 1 |
| Apr 2026 | Stute | 9.9K | 4.4% | 2 |
| Apr 2026 | Wilkin & Sons | 5.7K | 2.5% | 3 |
| Apr 2026 | Chivers | 4.4K | 2% | 4 |
| Apr 2026 | Frank Cooper | 1.8K | 0.79% | 5 |
| Apr 2026 | Duerr's | 1.3K | 0.58% | 6 |
| May 2026 | Robertson's | 246K | 90.1% | 1 |
| May 2026 | Stute | 14.8K | 5.4% | 2 |
| May 2026 | Wilkin & Sons | 5.6K | 2.1% | 3 |
| May 2026 | Chivers | 3.6K | 1.3% | 4 |
| May 2026 | Frank Cooper | 1.7K | 0.63% | 5 |
| May 2026 | Duerr's | 1.3K | 0.48% | 6 |
| Jun 2026 | Robertson's | 201K | 90.2% | 1 |
| Jun 2026 | Stute | 9.9K | 4.4% | 2 |
| Jun 2026 | Wilkin & Sons | 5.6K | 2.5% | 3 |
| Jun 2026 | Chivers | 3.6K | 1.6% | 4 |
| Jun 2026 | Frank Cooper | 1.4K | 0.65% | 5 |
| Jun 2026 | Duerr's | 1.3K | 0.58% | 6 |
| Jul 2026 | Robertson's | 110K | 84.2% | 1 |
| Jul 2026 | Stute | 8.1K | 6.2% | 2 |
| Jul 2026 | Wilkin & Sons | 6.1K | 4.7% | 3 |
| Jul 2026 | Chivers | 3.6K | 2.8% | 4 |
| Jul 2026 | Frank Cooper | 1.5K | 1.1% | 5 |
| Jul 2026 | Duerr's | 1.3K | 1% | 6 |
| Aug 2026 | Robertson's | 110K | 82% | 1 |
| Aug 2026 | Stute | 12.1K | 9% | 2 |
| Aug 2026 | Wilkin & Sons | 5.6K | 4.2% | 3 |
| Aug 2026 | Chivers | 3.6K | 2.7% | 4 |
| Aug 2026 | Frank Cooper | 1.6K | 1.2% | 5 |
| Aug 2026 | Duerr's | 1.3K | 0.97% | 6 |
| Sep 2026 | Chivers | — | — | — |
| Sep 2026 | Duerr's | — | — | — |
| Sep 2026 | Frank Cooper | — | — | — |
| Sep 2026 | Robertson's | — | — | — |
| Sep 2026 | Stute | — | — | — |
| Sep 2026 | Wilkin & Sons | — | — | — |

## What is being compared

- **Chivers**: Measured on the search term “chivers”.
- **Duerr's**: Measured on the search term “duerr's”.
- **Frank Cooper**: Measured on the search terms “frank cooper” and “frank cooper marmalade”, summed into one figure.
- **Robertson's**: Measured on the search term “robertson's”.
- **Stute**: Measured on the search term “stute”.
- **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure.

- [Chivers](/demand/global-en/brands/chivers)
- [Duerr's](/demand/global-en/brands/duerrs)
- [Frank Cooper](/demand/global-en/brands/frank-cooper)
- [Robertson's](/demand/global-en/brands/robertsons)
- [Stute](/demand/global-en/brands/stute)
- [Wilkin & Sons](/demand/global-en/brands/wilkin-and-sons)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marmalade brands worldwide?

In August 2026, Robertson's was the most searched among marmalade brands worldwide, with an estimated 110K branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marmalade brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/marmalade-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marmalade-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.