--- title: "Criteo vs Walmart Connect: Which is searched more?" description: "Is Criteo or Walmart Connect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/criteo-vs-walmart-connect" publisher: "Brandwave" --- # Criteo vs Walmart Connect: Which is searched more? Is Criteo or Walmart Connect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteo and Walmart Connect - **Competitive set**: Marketplace advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Criteo Share of Search**: 26.7% - **Walmart Connect Share of Search**: 4.3% ## Is Criteo or Walmart Connect more popular in search? - In September 2026, Criteo had more branded searches than Walmart Connect among marketplace advertising platforms worldwide. Criteo had about 40,700 branded searches, while Walmart Connect had 6,600. Criteo made up 26.7% of all marketplace advertising platform searches we track, and Walmart Connect accounted for 4.3%. - Criteo was ahead of Walmart Connect in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Criteo’s share of searches among marketplace advertising platforms worldwide moved from 34.5% to 26.7%, and its estimated monthly branded searches moved from 60.8K to 40.7K. - Across the 12 months ending September 2026, Walmart Connect’s share of searches among marketplace advertising platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K. ## How did search popularity change for marketplace advertising platforms worldwide in September 2026? - In September 2026, Criteo lost share of searches among marketplace advertising platforms worldwide, from 29.7% to 26.7%. - In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide. ## Month by month | Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Walmart Connect estimated searches | Walmart Connect Share of Search | Walmart Connect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.8K | 34.5% | 2 | 6.6K | 3.7% | 4 | | Nov 2025 | 49.7K | 30.5% | 2 | 6.6K | 4% | 4 | | Dec 2025 | 40.6K | 27% | 2 | 5.4K | 3.6% | 4 | | Jan 2026 | 49.7K | 33.4% | 2 | 6.6K | 4.4% | 4 | | Feb 2026 | 49.8K | 33.8% | 2 | 6.6K | 4.5% | 4 | | Mar 2026 | 49.8K | 30.2% | 2 | 8.1K | 4.9% | 3 | | Apr 2026 | 49.7K | 34.3% | 2 | 6.6K | 4.6% | 3 | | May 2026 | 40.7K | 29.8% | 2 | 6.6K | 4.8% | 4 | | Jun 2026 | 49.7K | 33.6% | 2 | 8.1K | 5.5% | 3 | | Jul 2026 | 49.7K | 33.7% | 2 | 6.6K | 4.5% | 4 | | Aug 2026 | 40.7K | 29.7% | 2 | 6.6K | 4.8% | 4 | | Sep 2026 | 40.7K | 26.7% | 2 | 6.6K | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Criteo’s and Walmart Connect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteo**: Measured on the search terms “criteo” and “criteo retail media”, summed into one figure. - **Walmart Connect**: Measured on the search term “walmart connect”. - [Criteo profile](/demand/global-en/brands/criteo) - [Walmart Connect profile](/demand/global-en/brands/walmart-connect) - [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Criteo or Walmart Connect more popular in search? In September 2026, Criteo had more branded searches than Walmart Connect among marketplace advertising platforms worldwide. Criteo had about 40,700 branded searches, while Walmart Connect had 6,600. Criteo made up 26.7% of all marketplace advertising platform searches we track, and Walmart Connect accounted for 4.3%. ## Cite this page Brandwave. "Criteo vs Walmart Connect: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/criteo-vs-walmart-connect This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/criteo-vs-walmart-connect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.