---
title: "CitrusAd vs Criteo: Which is more popular by branded search?"
description: "Which is more popular in search, CitrusAd or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/citrusad-vs-criteo"
publisher: "Brandwave"
---

# CitrusAd vs Criteo: Which is more popular by branded search?

Which is more popular in search, CitrusAd or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CitrusAd and Criteo
- **Competitive set**: Marketplace advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CitrusAd Share of Search**: 1%
- **Criteo Share of Search**: 86.8%

## Which is more popular in search, CitrusAd or Criteo?

- In August 2026, Criteo had more branded searches than CitrusAd among marketplace advertising platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to CitrusAd’s 480, and held an 86.8% Share of Search versus CitrusAd’s 1%.
- Criteo was ahead of CitrusAd in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide moved from 3.4% to 1%, and its estimated monthly branded searches moved from 2.4K to 480.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among marketplace advertising platforms worldwide moved from 86.4% to 86.8%, and its estimated monthly branded searches moved from 61.5K to 41.4K.

## How did search popularity change for marketplace advertising platforms worldwide in August 2026?

- In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%.
- Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

## Month by month

| Month | CitrusAd estimated searches | CitrusAd Share of Search | CitrusAd rank | Criteo estimated searches | Criteo Share of Search | Criteo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 3.4% | 3 | 61.5K | 86.4% | 1 |
| Nov 2025 | 1.6K | 2.8% | 3 | 50.4K | 87% | 1 |
| Dec 2025 | 720 | 1.5% | 4 | 41.2K | 86.1% | 1 |
| Jan 2026 | 1.3K | 2.2% | 4 | 50.4K | 85.6% | 1 |
| Feb 2026 | 720 | 1.2% | 4 | 50.5K | 86.9% | 1 |
| Mar 2026 | 720 | 1.3% | 4 | 50.5K | 88% | 1 |
| Apr 2026 | 590 | 1% | 4 | 50.4K | 88.2% | 1 |
| May 2026 | 590 | 1.2% | 4 | 41.3K | 86% | 1 |
| Jun 2026 | 590 | 1% | 4 | 50.4K | 88.2% | 1 |
| Jul 2026 | 480 | 0.85% | 4 | 50.4K | 88.9% | 1 |
| Aug 2026 | 480 | 1% | 4 | 41.4K | 86.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CitrusAd’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CitrusAd**: Measured on the search term “citrusad”.
- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.

- [CitrusAd profile](/demand/global-en/brands/citrusad)
- [Criteo profile](/demand/global-en/brands/criteo)
- [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CitrusAd or Criteo?

In August 2026, Criteo had more branded searches than CitrusAd among marketplace advertising platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to CitrusAd’s 480, and held an 86.8% Share of Search versus CitrusAd’s 1%.

## Cite this page

Brandwave. "CitrusAd vs Criteo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/citrusad-vs-criteo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/citrusad-vs-criteo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.