--- title: "Amazon Ads vs Walmart Connect: Which is searched more?" description: "Is Amazon Ads or Walmart Connect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/amazon-ads-vs-walmart-connect" publisher: "Brandwave" --- # Amazon Ads vs Walmart Connect: Which is searched more? Is Amazon Ads or Walmart Connect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Walmart Connect - **Competitive set**: Marketplace advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 60.4% - **Walmart Connect Share of Search**: 4.3% ## Is Amazon Ads or Walmart Connect more popular in search? - In September 2026, Amazon Ads had more branded searches than Walmart Connect among marketplace advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Walmart Connect had 6,600. Amazon Ads made up 60.4% of all marketplace advertising platform searches we track, and Walmart Connect accounted for 4.3%. - Amazon Ads was ahead of Walmart Connect in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among marketplace advertising platforms worldwide moved from 52.4% to 60.4%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Walmart Connect’s share of searches among marketplace advertising platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K. ## Top marketplace advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. Walmart Connect was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Ads was listed before Walmart Connect in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay Ads | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Criteo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | PromoteIQ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moloco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketplace advertising platforms - Asked ChatGPT "Which marketplace advertising platform should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What are the best marketplace advertising platforms?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What's the best marketplace advertising platform for online marketplace ad campaigns?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Searched Google, AI Overview "retail media platform": 1. Amazon Ads, 2. Walmart Connect, 3. Criteo, 4. PromoteIQ - Searched Google, AI Overview "marketplace advertising platform": 1. Amazon Ads Not named in any answer: Koddi, Moloco and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketplace advertising platforms worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%. - In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Walmart Connect estimated searches | Walmart Connect Share of Search | Walmart Connect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 52.4% | 1 | 6.6K | 3.7% | 4 | | Nov 2025 | 92.4K | 56.7% | 1 | 6.6K | 4% | 4 | | Dec 2025 | 92.4K | 61.4% | 1 | 5.4K | 3.6% | 4 | | Jan 2026 | 75.9K | 50.9% | 1 | 6.6K | 4.4% | 4 | | Feb 2026 | 75.9K | 51.6% | 1 | 6.6K | 4.5% | 4 | | Mar 2026 | 92.1K | 55.9% | 1 | 8.1K | 4.9% | 3 | | Apr 2026 | 75.6K | 52.2% | 1 | 6.6K | 4.6% | 3 | | May 2026 | 75.3K | 55.1% | 1 | 6.6K | 4.8% | 4 | | Jun 2026 | 75.6K | 51.1% | 1 | 8.1K | 5.5% | 3 | | Jul 2026 | 75.3K | 51.1% | 1 | 6.6K | 4.5% | 4 | | Aug 2026 | 75.3K | 54.9% | 1 | 6.6K | 4.8% | 4 | | Sep 2026 | 92.1K | 60.4% | 1 | 6.6K | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Walmart Connect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Walmart Connect**: Measured on the search term “walmart connect”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Walmart Connect profile](/demand/global-en/brands/walmart-connect) - [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Walmart Connect more popular in search? In September 2026, Amazon Ads had more branded searches than Walmart Connect among marketplace advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Walmart Connect had 6,600. Amazon Ads made up 60.4% of all marketplace advertising platform searches we track, and Walmart Connect accounted for 4.3%. ## Cite this page Brandwave. "Amazon Ads vs Walmart Connect: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/amazon-ads-vs-walmart-connect This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms/compare/amazon-ads-vs-walmart-connect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.