--- title: "Marketplace advertising platforms: Which brands are most popular in search?" description: "Compare the platforms that run ads inside online marketplaces. Share of Search among Criteo, Koddi, Moloco, CitrusAd and PromoteIQ, the marketplace advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms" publisher: "Brandwave" --- # Marketplace advertising platforms: Which brands are most popular in search? Compare the platforms that run ads inside online marketplaces. Share of Search among Criteo, Koddi, Moloco, CitrusAd and PromoteIQ, the marketplace advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marketplace advertising platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Criteo, 86.8% ## Which brand is most popular in search among marketplace advertising platforms worldwide? - In August 2026, Criteo was the most searched among marketplace advertising platforms worldwide, with an estimated 41.4K branded searches and 86.8% estimated Share of Search within this set. - Koddi is in 2nd place, 77.5 percentage points behind at 9.3% Share of Search. - Across the 11 months ending August 2026, Koddi’s estimated Share of Search among marketplace advertising platforms worldwide increased from 7.7% to 9.3%. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide decreased from 3.4% to 1%. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 88.9% in July 2026 and was lowest at 85.6% in January 2026. - Across the 11 months ending August 2026, Koddi’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 9.4% in February 2026 and was lowest at 7.7% in October 2025. - Across the 11 months ending August 2026, Moloco’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 3.3% in May 2026 and was lowest at 2.2% in February 2026. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 3.4% in October 2025 and was lowest at 0.85% in July 2026. - Across the 11 months ending August 2026, Moloco rose from 4th to 3rd among marketplace advertising platforms worldwide. - Across the 11 months ending August 2026, CitrusAd fell from 3rd to 4th among marketplace advertising platforms worldwide. - Across the 11 months ending August 2026, Criteo and PromoteIQ held steady: their estimated Share of Search among marketplace advertising platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Criteo vs Koddi: compare search popularity](/demand/global-en/compare/criteo-vs-koddi): 86.8% against 9.3% Share of Search. - [Criteo vs Moloco: compare search popularity](/demand/global-en/compare/criteo-vs-moloco): 86.8% against 2.7% Share of Search. - [Koddi vs Moloco: compare search popularity](/demand/global-en/compare/koddi-vs-moloco): 9.3% against 2.7% Share of Search. ## How did search popularity change for marketplace advertising platforms worldwide in August 2026? - In August 2026, Koddi gained estimated Share of Search among marketplace advertising platforms worldwide, from 7.8% to 9.3%. - In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026. - Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026. - Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Criteo | 86.8% | 41.4K | -17.8% | Criteo | | 2 | Koddi | 9.3% | 4.4K | 0.0% | Koddi | | 3 | Moloco | 2.7% | 1.3K | 0.0% | Moloco | | 4 | CitrusAd | 1% | 480 | 0.0% | CitrusAd | | 5 | PromoteIQ | 0.19% | 90 | +28.6% | PromoteIQ | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Criteo | 61.5K | 86.4% | 1 | | Oct 2025 | Koddi | 5.5K | 7.7% | 2 | | Oct 2025 | CitrusAd | 2.4K | 3.4% | 3 | | Oct 2025 | Moloco | 1.6K | 2.2% | 4 | | Oct 2025 | PromoteIQ | 210 | 0.3% | 5 | | Nov 2025 | Criteo | 50.4K | 87% | 1 | | Nov 2025 | Koddi | 4.4K | 7.7% | 2 | | Nov 2025 | CitrusAd | 1.6K | 2.8% | 3 | | Nov 2025 | Moloco | 1.3K | 2.2% | 4 | | Nov 2025 | PromoteIQ | 170 | 0.29% | 5 | | Dec 2025 | Criteo | 41.2K | 86.1% | 1 | | Dec 2025 | Koddi | 4.4K | 9.3% | 2 | | Dec 2025 | Moloco | 1.3K | 2.7% | 3 | | Dec 2025 | CitrusAd | 720 | 1.5% | 4 | | Dec 2025 | PromoteIQ | 170 | 0.36% | 5 | | Jan 2026 | Criteo | 50.4K | 85.6% | 1 | | Jan 2026 | Koddi | 5.4K | 9.2% | 2 | | Jan 2026 | Moloco | 1.6K | 2.7% | 3 | | Jan 2026 | CitrusAd | 1.3K | 2.2% | 4 | | Jan 2026 | PromoteIQ | 170 | 0.29% | 5 | | Feb 2026 | Criteo | 50.5K | 86.9% | 1 | | Feb 2026 | Koddi | 5.5K | 9.4% | 2 | | Feb 2026 | Moloco | 1.3K | 2.2% | 3 | | Feb 2026 | CitrusAd | 720 | 1.2% | 4 | | Feb 2026 | PromoteIQ | 140 | 0.24% | 5 | | Mar 2026 | Criteo | 50.5K | 88% | 1 | | Mar 2026 | Koddi | 4.5K | 7.8% | 2 | | Mar 2026 | Moloco | 1.6K | 2.8% | 3 | | Mar 2026 | CitrusAd | 720 | 1.3% | 4 | | Mar 2026 | PromoteIQ | 140 | 0.24% | 5 | | Apr 2026 | Criteo | 50.4K | 88.2% | 1 | | Apr 2026 | Koddi | 4.5K | 7.8% | 2 | | Apr 2026 | Moloco | 1.6K | 2.8% | 3 | | Apr 2026 | CitrusAd | 590 | 1% | 4 | | Apr 2026 | PromoteIQ | 110 | 0.19% | 5 | | May 2026 | Criteo | 41.3K | 86% | 1 | | May 2026 | Koddi | 4.4K | 9.2% | 2 | | May 2026 | Moloco | 1.6K | 3.3% | 3 | | May 2026 | CitrusAd | 590 | 1.2% | 4 | | May 2026 | PromoteIQ | 110 | 0.23% | 5 | | Jun 2026 | Criteo | 50.4K | 88.2% | 1 | | Jun 2026 | Koddi | 4.4K | 7.8% | 2 | | Jun 2026 | Moloco | 1.6K | 2.8% | 3 | | Jun 2026 | CitrusAd | 590 | 1% | 4 | | Jun 2026 | PromoteIQ | 110 | 0.19% | 5 | | Jul 2026 | Criteo | 50.4K | 88.9% | 1 | | Jul 2026 | Koddi | 4.4K | 7.8% | 2 | | Jul 2026 | Moloco | 1.3K | 2.3% | 3 | | Jul 2026 | CitrusAd | 480 | 0.85% | 4 | | Jul 2026 | PromoteIQ | 70 | 0.12% | 5 | | Aug 2026 | Criteo | 41.4K | 86.8% | 1 | | Aug 2026 | Koddi | 4.4K | 9.3% | 2 | | Aug 2026 | Moloco | 1.3K | 2.7% | 3 | | Aug 2026 | CitrusAd | 480 | 1% | 4 | | Aug 2026 | PromoteIQ | 90 | 0.19% | 5 | | Sep 2026 | CitrusAd | — | — | — | | Sep 2026 | Criteo | — | — | — | | Sep 2026 | Koddi | — | — | — | | Sep 2026 | Moloco | — | — | — | | Sep 2026 | PromoteIQ | — | — | — | ## What is being compared - **CitrusAd**: Measured on the search term “citrusad”. - **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure. - **Koddi**: Measured on the search terms “koddi”, “koddi retail media” and “koddi.com”, summed into one figure. - **Moloco**: Measured on the search term “moloco ads”. - **PromoteIQ**: Measured on the search term “promoteiq”. - [CitrusAd](/demand/global-en/brands/citrusad) - [Criteo](/demand/global-en/brands/criteo) - [Koddi](/demand/global-en/brands/koddi) - [Moloco](/demand/global-en/brands/moloco) - [PromoteIQ](/demand/global-en/brands/promoteiq) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marketplace advertising platforms worldwide? In August 2026, Criteo was the most searched among marketplace advertising platforms worldwide, with an estimated 41.4K branded searches and 86.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Marketplace advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketplace-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.