---
title: "Marketing resource management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to organize marketing work, assets, approvals, and resources. Share of Search among Adobe Workfront, Aprimo, Screendragon, IntelligenceBank and MarcomCentral, the marketing resource management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-resource-management-platforms"
publisher: "Brandwave"
---

# Marketing resource management platforms: Which brands are most popular in search?

Compare services and tools used to organize marketing work, assets, approvals, and resources. Share of Search among Adobe Workfront, Aprimo, Screendragon, IntelligenceBank and MarcomCentral, the marketing resource management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing resource management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adobe Workfront, 77.5%

## Which brand is most popular in search among marketing resource management platforms worldwide?

- In August 2026, Adobe Workfront was the most searched among marketing resource management platforms worldwide, with an estimated 28K branded searches and 77.5% estimated Share of Search within this set.
- Aprimo is in 2nd place, 62.3 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among marketing resource management platforms worldwide decreased from 79.2% to 77.5%.
- Across the 11 months ending August 2026, Aprimo’s estimated Share of Search among marketing resource management platforms worldwide increased from 13.6% to 15.3%.
- Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among marketing resource management platforms worldwide peaked at 80.1% in April 2026 and was lowest at 77.5% in May 2026.
- Across the 11 months ending August 2026, Aprimo’s estimated Share of Search among marketing resource management platforms worldwide peaked at 16.3% in June 2026 and was lowest at 13% in April 2026.
- Across the 11 months ending August 2026, IntelligenceBank’s estimated Share of Search among marketing resource management platforms worldwide peaked at 3.3% in October 2025 and was lowest at 2.2% in June 2026.
- Across the 11 months ending August 2026, Screendragon rose from 4th to 3rd among marketing resource management platforms worldwide.
- Across the 11 months ending August 2026, IntelligenceBank fell from 3rd to 4th among marketing resource management platforms worldwide.
- Across the 11 months ending August 2026, MarcomCentral held steady: its estimated Share of Search among marketing resource management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adobe Workfront vs Aprimo: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-aprimo): 77.5% against 15.3% Share of Search.
- [Adobe Workfront vs Screendragon: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-screendragon): 77.5% against 3.6% Share of Search.
- [Adobe Workfront vs IntelligenceBank: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-intelligencebank): 77.5% against 2.8% Share of Search.
- [Aprimo vs Screendragon: compare search popularity](/demand/global-en/compare/aprimo-vs-screendragon): 15.3% against 3.6% Share of Search.
- [Aprimo vs IntelligenceBank: compare search popularity](/demand/global-en/compare/aprimo-vs-intelligencebank): 15.3% against 2.8% Share of Search.
- [Screendragon vs IntelligenceBank: compare search popularity](/demand/global-en/compare/intelligencebank-vs-screendragon): 3.6% against 2.8% Share of Search.

## How did search popularity change for marketing resource management platforms worldwide in August 2026?

- Estimated monthly branded searches for IntelligenceBank worldwide fell 37.7% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Adobe Workfront worldwide fell 28.8% over 11 measured months, from 39.3K to 28K in August 2026.
- Estimated monthly branded searches for Screendragon worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Aprimo worldwide fell 18.5% over 11 measured months, from 6.8K to 5.5K in August 2026.
- Estimated monthly branded searches for MarcomCentral worldwide fell 15.2% over 11 measured months, from 330 to 280 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adobe Workfront | 77.5% | 28K | 0.0% | Adobe |
| 2 | Aprimo | 15.3% | 5.5K | -0.7% | Aprimo |
| 3 | Screendragon | 3.6% | 1.3K | 0.0% | Screendragon |
| 4 | IntelligenceBank | 2.8% | 1K | +13.5% | IntelligenceBank |
| 5 | MarcomCentral | 0.78% | 280 | -17.6% | MarcomCentral |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adobe Workfront | 39.3K | 79.2% | 1 |
| Oct 2025 | Aprimo | 6.8K | 13.6% | 2 |
| Oct 2025 | IntelligenceBank | 1.6K | 3.3% | 3 |
| Oct 2025 | Screendragon | 1.6K | 3.2% | 4 |
| Oct 2025 | MarcomCentral | 330 | 0.66% | 5 |
| Nov 2025 | Adobe Workfront | 32.1K | 79.9% | 1 |
| Nov 2025 | Aprimo | 5.5K | 13.7% | 2 |
| Nov 2025 | Screendragon | 1.3K | 3.2% | 3 |
| Nov 2025 | IntelligenceBank | 1K | 2.5% | 4 |
| Nov 2025 | MarcomCentral | 280 | 0.7% | 5 |
| Dec 2025 | Adobe Workfront | 26.2K | 79.9% | 1 |
| Dec 2025 | Aprimo | 4.5K | 13.7% | 2 |
| Dec 2025 | Screendragon | 1K | 3% | 3 |
| Dec 2025 | IntelligenceBank | 890 | 2.7% | 4 |
| Dec 2025 | MarcomCentral | 230 | 0.7% | 5 |
| Jan 2026 | Adobe Workfront | 32.1K | 79.4% | 1 |
| Jan 2026 | Aprimo | 5.5K | 13.6% | 2 |
| Jan 2026 | Screendragon | 1.6K | 4% | 3 |
| Jan 2026 | IntelligenceBank | 890 | 2.2% | 4 |
| Jan 2026 | MarcomCentral | 340 | 0.84% | 5 |
| Feb 2026 | Adobe Workfront | 34.4K | 78% | 1 |
| Feb 2026 | Aprimo | 6.8K | 15.3% | 2 |
| Feb 2026 | Screendragon | 1.6K | 3.6% | 3 |
| Feb 2026 | IntelligenceBank | 1K | 2.3% | 4 |
| Feb 2026 | MarcomCentral | 330 | 0.75% | 5 |
| Mar 2026 | Adobe Workfront | 34.5K | 77.9% | 1 |
| Mar 2026 | Aprimo | 6.8K | 15.4% | 2 |
| Mar 2026 | Screendragon | 1.6K | 3.6% | 3 |
| Mar 2026 | IntelligenceBank | 1K | 2.3% | 4 |
| Mar 2026 | MarcomCentral | 340 | 0.77% | 5 |
| Apr 2026 | Adobe Workfront | 34.3K | 80.1% | 1 |
| Apr 2026 | Aprimo | 5.6K | 13% | 2 |
| Apr 2026 | Screendragon | 1.6K | 3.7% | 3 |
| Apr 2026 | IntelligenceBank | 1K | 2.4% | 4 |
| Apr 2026 | MarcomCentral | 340 | 0.79% | 5 |
| May 2026 | Adobe Workfront | 28K | 77.5% | 1 |
| May 2026 | Aprimo | 5.5K | 15.3% | 2 |
| May 2026 | Screendragon | 1.3K | 3.6% | 3 |
| May 2026 | IntelligenceBank | 1K | 2.8% | 4 |
| May 2026 | MarcomCentral | 270 | 0.75% | 5 |
| Jun 2026 | Adobe Workfront | 32.1K | 77.6% | 1 |
| Jun 2026 | Aprimo | 6.8K | 16.3% | 2 |
| Jun 2026 | Screendragon | 1.3K | 3.1% | 3 |
| Jun 2026 | IntelligenceBank | 900 | 2.2% | 4 |
| Jun 2026 | MarcomCentral | 340 | 0.82% | 5 |
| Jul 2026 | Adobe Workfront | 28K | 77.6% | 1 |
| Jul 2026 | Aprimo | 5.6K | 15.4% | 2 |
| Jul 2026 | Screendragon | 1.3K | 3.6% | 3 |
| Jul 2026 | IntelligenceBank | 890 | 2.5% | 4 |
| Jul 2026 | MarcomCentral | 340 | 0.94% | 5 |
| Aug 2026 | Adobe Workfront | 28K | 77.5% | 1 |
| Aug 2026 | Aprimo | 5.5K | 15.3% | 2 |
| Aug 2026 | Screendragon | 1.3K | 3.6% | 3 |
| Aug 2026 | IntelligenceBank | 1K | 2.8% | 4 |
| Aug 2026 | MarcomCentral | 280 | 0.78% | 5 |
| Sep 2026 | Adobe Workfront | — | — | — |
| Sep 2026 | Aprimo | — | — | — |
| Sep 2026 | IntelligenceBank | — | — | — |
| Sep 2026 | MarcomCentral | — | — | — |
| Sep 2026 | Screendragon | — | — | — |

## What is being compared

- **Adobe Workfront**: Measured on the search terms “adobe workfront”, “workfront” and “workfront marketing”, summed into one figure.
- **Aprimo**: Measured on the search terms “aprimo”, “aprimo ai”, “aprimo com”, “aprimo marketing”, “aprimo mrm”, “aprimo platform”, “aprimo software” and “aprimo tool”, summed into one figure.
- **IntelligenceBank**: Measured on the search terms “intelligence bank”, “intelligencebank com” and “intelligencebank software”, summed into one figure.
- **MarcomCentral**: Measured on the search terms “marcom central” and “marcom com”, summed into one figure.
- **Screendragon**: Measured on the search term “screen dragon”.

- [Adobe Workfront](/demand/global-en/brands/adobe-workfront)
- [Aprimo](/demand/global-en/brands/aprimo)
- [IntelligenceBank](/demand/global-en/brands/intelligencebank)
- [MarcomCentral](/demand/global-en/brands/marcomcentral)
- [Screendragon](/demand/global-en/brands/screendragon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing resource management platforms worldwide?

In August 2026, Adobe Workfront was the most searched among marketing resource management platforms worldwide, with an estimated 28K branded searches and 77.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marketing resource management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-resource-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-resource-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.