---
title: "Marketing mix optimisation platforms: Which brands are most popular in search?"
description: "Compare the platforms that optimise media budgets across channels. Share of Search among Lifesight, Analytic Partners, LiftLab, Mutinex and SegmentStream, the marketing mix optimisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-mix-optimisation-platforms"
publisher: "Brandwave"
---

# Marketing mix optimisation platforms: Which brands are most popular in search?

Compare the platforms that optimise media budgets across channels. Share of Search among Lifesight, Analytic Partners, LiftLab, Mutinex and SegmentStream, the marketing mix optimisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing mix optimisation platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lifesight, 45.9%

## Which brand is most popular in search among marketing mix optimisation platforms worldwide?

- In August 2026, Lifesight was the most searched among marketing mix optimisation platforms worldwide, with an estimated 5.4K branded searches and 45.9% estimated Share of Search within this set.
- Analytic Partners is in 2nd place, 25.5 percentage points behind at 20.4% Share of Search.
- Across the 11 months ending August 2026, Lifesight’s estimated Share of Search among marketing mix optimisation platforms worldwide increased from 44.5% to 45.9%.
- Across the 11 months ending August 2026, Analytic Partners’ estimated Share of Search among marketing mix optimisation platforms worldwide decreased from 24.3% to 20.4%.
- Across the 11 months ending August 2026, Mutinex’s estimated Share of Search among marketing mix optimisation platforms worldwide increased from 12.8% to 16.1%.
- Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide decreased from 2.2% to 1.4%.
- Across the 11 months ending August 2026, Lifesight’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 52.5% in July 2026 and was lowest at 37.5% in April 2026.
- Across the 11 months ending August 2026, Analytic Partners’ estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 25.9% in November 2025 and was lowest at 15.1% in July 2026.
- Across the 11 months ending August 2026, LiftLab’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 19.7% in December 2025 and was lowest at 14.5% in May 2026.
- Across the 11 months ending August 2026, Mutinex’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 18.3% in May 2026 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 4.2% in November 2025 and was lowest at 1.2% in January 2026.
- Across the 11 months ending August 2026, LiftLab held steady: its estimated Share of Search among marketing mix optimisation platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lifesight vs Analytic Partners: compare search popularity](/demand/global-en/compare/analytic-partners-vs-lifesight): 45.9% against 20.4% Share of Search.
- [Lifesight vs LiftLab: compare search popularity](/demand/global-en/compare/lifesight-vs-liftlab): 45.9% against 16.1% Share of Search.
- [Lifesight vs Mutinex: compare search popularity](/demand/global-en/compare/lifesight-vs-mutinex): 45.9% against 16.1% Share of Search.
- [Analytic Partners vs LiftLab: compare search popularity](/demand/global-en/compare/analytic-partners-vs-liftlab): 20.4% against 16.1% Share of Search.
- [Analytic Partners vs Mutinex: compare search popularity](/demand/global-en/compare/analytic-partners-vs-mutinex): 20.4% against 16.1% Share of Search.
- [LiftLab vs Mutinex: compare search popularity](/demand/global-en/compare/liftlab-vs-mutinex): 16.1% Share of Search each.

## How did search popularity change for marketing mix optimisation platforms worldwide in August 2026?

- In August 2026, Analytic Partners gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 20.4%.
- In August 2026, LiftLab gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
- In August 2026, Mutinex gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
- In August 2026, Lifesight lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 52.5% to 45.9%.
- In August 2026, SegmentStream lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 2.1% to 1.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lifesight | 45.9% | 5.4K | -18.2% | Lifesight |
| 2 | Analytic Partners | 20.4% | 2.4K | +26.3% | Analytic Partners |
| 3 | LiftLab | 16.1% | 1.9K | 0.0% | LiftLab |
| 4 | Mutinex | 16.1% | 1.9K | 0.0% | Mutinex |
| 5 | SegmentStream | 1.4% | 170 | -34.6% | SegmentStream |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lifesight | 6.6K | 44.5% | 1 |
| Oct 2025 | Analytic Partners | 3.6K | 24.3% | 2 |
| Oct 2025 | LiftLab | 2.4K | 16.2% | 3 |
| Oct 2025 | Mutinex | 1.9K | 12.8% | 4 |
| Oct 2025 | SegmentStream | 320 | 2.2% | 5 |
| Nov 2025 | Lifesight | 5.4K | 38.9% | 1 |
| Nov 2025 | Analytic Partners | 3.6K | 25.9% | 2 |
| Nov 2025 | LiftLab | 2.4K | 17.3% | 3 |
| Nov 2025 | Mutinex | 1.9K | 13.7% | 4 |
| Nov 2025 | SegmentStream | 590 | 4.2% | 5 |
| Dec 2025 | Lifesight | 5.4K | 44.2% | 1 |
| Dec 2025 | Analytic Partners | 2.9K | 23.8% | 2 |
| Dec 2025 | LiftLab | 2.4K | 19.7% | 3 |
| Dec 2025 | Mutinex | 1.3K | 10.6% | 4 |
| Dec 2025 | SegmentStream | 210 | 1.7% | 5 |
| Jan 2026 | Lifesight | 6.6K | 45.9% | 1 |
| Jan 2026 | Analytic Partners | 3.6K | 25.1% | 2 |
| Jan 2026 | LiftLab | 2.4K | 16.7% | 3 |
| Jan 2026 | Mutinex | 1.6K | 11.1% | 4 |
| Jan 2026 | SegmentStream | 170 | 1.2% | 5 |
| Feb 2026 | Lifesight | 6.6K | 44.7% | 1 |
| Feb 2026 | Analytic Partners | 3.6K | 24.4% | 2 |
| Feb 2026 | LiftLab | 2.4K | 16.3% | 3 |
| Feb 2026 | Mutinex | 1.9K | 12.9% | 4 |
| Feb 2026 | SegmentStream | 260 | 1.8% | 5 |
| Mar 2026 | Lifesight | 5.4K | 37.8% | 1 |
| Mar 2026 | Analytic Partners | 3.6K | 25.2% | 2 |
| Mar 2026 | LiftLab | 2.4K | 16.8% | 3 |
| Mar 2026 | Mutinex | 2.4K | 16.8% | 4 |
| Mar 2026 | SegmentStream | 480 | 3.4% | 5 |
| Apr 2026 | Lifesight | 5.4K | 37.5% | 1 |
| Apr 2026 | Analytic Partners | 3.6K | 25% | 2 |
| Apr 2026 | LiftLab | 2.4K | 16.7% | 3 |
| Apr 2026 | Mutinex | 2.4K | 16.7% | 4 |
| Apr 2026 | SegmentStream | 590 | 4.1% | 5 |
| May 2026 | Lifesight | 5.4K | 41.3% | 1 |
| May 2026 | Analytic Partners | 2.9K | 22.2% | 2 |
| May 2026 | Mutinex | 2.4K | 18.3% | 3 |
| May 2026 | LiftLab | 1.9K | 14.5% | 4 |
| May 2026 | SegmentStream | 480 | 3.7% | 5 |
| Jun 2026 | Lifesight | 5.4K | 45.3% | 1 |
| Jun 2026 | Analytic Partners | 2.4K | 20.1% | 2 |
| Jun 2026 | LiftLab | 1.9K | 15.9% | 3 |
| Jun 2026 | Mutinex | 1.9K | 15.9% | 4 |
| Jun 2026 | SegmentStream | 320 | 2.7% | 5 |
| Jul 2026 | Lifesight | 6.6K | 52.5% | 1 |
| Jul 2026 | Analytic Partners | 1.9K | 15.1% | 2 |
| Jul 2026 | LiftLab | 1.9K | 15.1% | 3 |
| Jul 2026 | Mutinex | 1.9K | 15.1% | 4 |
| Jul 2026 | SegmentStream | 260 | 2.1% | 5 |
| Aug 2026 | Lifesight | 5.4K | 45.9% | 1 |
| Aug 2026 | Analytic Partners | 2.4K | 20.4% | 2 |
| Aug 2026 | LiftLab | 1.9K | 16.1% | 3 |
| Aug 2026 | Mutinex | 1.9K | 16.1% | 4 |
| Aug 2026 | SegmentStream | 170 | 1.4% | 5 |
| Sep 2026 | Analytic Partners | — | — | — |
| Sep 2026 | Lifesight | — | — | — |
| Sep 2026 | LiftLab | — | — | — |
| Sep 2026 | Mutinex | — | — | — |
| Sep 2026 | SegmentStream | — | — | — |

## What is being compared

- **Analytic Partners**: Measured on the search term “analytic partners”.
- **Lifesight**: Measured on the search term “lifesight”.
- **LiftLab**: Measured on the search term “liftlab”.
- **Mutinex**: Measured on the search term “mutinex”.
- **SegmentStream**: Measured on the search term “segmentstream”.

- [Analytic Partners](/demand/global-en/brands/analytic-partners)
- [Lifesight](/demand/global-en/brands/lifesight)
- [LiftLab](/demand/global-en/brands/liftlab)
- [Mutinex](/demand/global-en/brands/mutinex)
- [SegmentStream](/demand/global-en/brands/segmentstream)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing mix optimisation platforms worldwide?

In August 2026, Lifesight was the most searched among marketing mix optimisation platforms worldwide, with an estimated 5.4K branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marketing mix optimisation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-mix-optimisation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-mix-optimisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.