---
title: "Marketing mix modeling platforms: Which brands are most popular in search?"
description: "Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Share of Search among Sellforte, Measured, Keen Decision Systems, Recast and Paramark, the marketing mix modeling platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-mix-modeling-platforms"
publisher: "Brandwave"
---

# Marketing mix modeling platforms: Which brands are most popular in search?

Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Share of Search among Sellforte, Measured, Keen Decision Systems, Recast and Paramark, the marketing mix modeling platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing mix modeling platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sellforte, 47.4%

## Which brand is most popular in search among marketing mix modeling platforms worldwide?

- In August 2026, Sellforte was the most searched among marketing mix modeling platforms worldwide, with an estimated 900 branded searches and 47.4% estimated Share of Search within this set.
- Measured is in 2nd place, 26.8 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Sellforte’s estimated Share of Search among marketing mix modeling platforms worldwide increased from 39.9% to 47.4%.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide decreased from 21.1% to 20.5%.
- Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide decreased from 22.9% to 18.4%.
- Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide decreased from 15.2% to 12.6%.
- Across the 11 months ending August 2026, Sellforte’s estimated Share of Search among marketing mix modeling platforms worldwide peaked at 47.4% in August 2026 and was lowest at 39.1% in March 2026.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide peaked at 23.2% in March 2026 and was lowest at 17.7% in May 2026.
- Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide peaked at 23.9% in April 2026 and was lowest at 15.7% in January 2026.
- Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide peaked at 20.4% in December 2025 and was lowest at 11.3% in April 2026.
- Across the 11 months ending August 2026, Measured rose from 3rd to 2nd among marketing mix modeling platforms worldwide.
- Across the 11 months ending August 2026, Keen Decision Systems fell from 2nd to 3rd among marketing mix modeling platforms worldwide.
- Across the 11 months ending August 2026, Paramark held steady: its estimated Share of Search among marketing mix modeling platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sellforte vs Measured: compare search popularity](/demand/global-en/compare/measured-vs-sellforte): 47.4% against 20.5% Share of Search.
- [Sellforte vs Keen Decision Systems: compare search popularity](/demand/global-en/compare/keen-decision-systems-vs-sellforte): 47.4% against 18.4% Share of Search.
- [Sellforte vs Recast: compare search popularity](/demand/global-en/compare/recast-vs-sellforte): 47.4% against 12.6% Share of Search.
- [Measured vs Keen Decision Systems: compare search popularity](/demand/global-en/compare/keen-decision-systems-vs-measured): 20.5% against 18.4% Share of Search.
- [Measured vs Recast: compare search popularity](/demand/global-en/compare/measured-vs-recast): 20.5% against 12.6% Share of Search.
- [Keen Decision Systems vs Recast: compare search popularity](/demand/global-en/compare/keen-decision-systems-vs-recast): 18.4% against 12.6% Share of Search.

## How did search popularity change for marketing mix modeling platforms worldwide in August 2026?

- In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.
- In August 2026, Sellforte gained estimated Share of Search among marketing mix modeling platforms worldwide, from 44.5% to 47.4%.
- In August 2026, Paramark gained estimated Share of Search among marketing mix modeling platforms worldwide, from 0.5% to 1.1%.
- In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%.
- In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sellforte | 47.4% | 900 | +1.1% | Sellforte |
| 2 | Measured | 20.5% | 390 | 0.0% | Measured |
| 3 | Keen Decision Systems | 18.4% | 350 | -14.6% | Keen Decision Systems |
| 4 | Recast | 12.6% | 240 | -20.0% | Recast |
| 5 | Paramark | 1.1% | 20 | +100.0% | Paramark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sellforte | 890 | 39.9% | 1 |
| Oct 2025 | Keen Decision Systems | 510 | 22.9% | 2 |
| Oct 2025 | Measured | 470 | 21.1% | 3 |
| Oct 2025 | Recast | 340 | 15.2% | 4 |
| Oct 2025 | Paramark | 20 | 0.9% | 5 |
| Nov 2025 | Sellforte | 900 | 44.1% | 1 |
| Nov 2025 | Keen Decision Systems | 420 | 20.6% | 2 |
| Nov 2025 | Measured | 400 | 19.6% | 3 |
| Nov 2025 | Recast | 310 | 15.2% | 4 |
| Nov 2025 | Paramark | 10 | 0.49% | 5 |
| Dec 2025 | Sellforte | 760 | 40.9% | 1 |
| Dec 2025 | Recast | 380 | 20.4% | 2 |
| Dec 2025 | Keen Decision Systems | 350 | 18.8% | 3 |
| Dec 2025 | Measured | 350 | 18.8% | 4 |
| Dec 2025 | Paramark | 20 | 1.1% | 5 |
| Jan 2026 | Sellforte | 1K | 47% | 1 |
| Jan 2026 | Measured | 420 | 19.4% | 2 |
| Jan 2026 | Recast | 370 | 17.1% | 3 |
| Jan 2026 | Keen Decision Systems | 340 | 15.7% | 4 |
| Jan 2026 | Paramark | 20 | 0.92% | 5 |
| Feb 2026 | Sellforte | 920 | 43.2% | 1 |
| Feb 2026 | Measured | 460 | 21.6% | 2 |
| Feb 2026 | Keen Decision Systems | 410 | 19.2% | 3 |
| Feb 2026 | Recast | 320 | 15% | 4 |
| Feb 2026 | Paramark | 20 | 0.94% | 5 |
| Mar 2026 | Sellforte | 910 | 39.1% | 1 |
| Mar 2026 | Measured | 540 | 23.2% | 2 |
| Mar 2026 | Keen Decision Systems | 500 | 21.5% | 3 |
| Mar 2026 | Recast | 360 | 15.5% | 4 |
| Mar 2026 | Paramark | 20 | 0.86% | 5 |
| Apr 2026 | Sellforte | 900 | 42.3% | 1 |
| Apr 2026 | Keen Decision Systems | 510 | 23.9% | 2 |
| Apr 2026 | Measured | 460 | 21.6% | 3 |
| Apr 2026 | Recast | 240 | 11.3% | 4 |
| Apr 2026 | Paramark | 20 | 0.94% | 5 |
| May 2026 | Sellforte | 900 | 45.5% | 1 |
| May 2026 | Keen Decision Systems | 410 | 20.7% | 2 |
| May 2026 | Measured | 350 | 17.7% | 3 |
| May 2026 | Recast | 300 | 15.2% | 4 |
| May 2026 | Paramark | 20 | 1% | 5 |
| Jun 2026 | Sellforte | 1K | 46.6% | 1 |
| Jun 2026 | Measured | 440 | 20.1% | 2 |
| Jun 2026 | Keen Decision Systems | 420 | 19.2% | 3 |
| Jun 2026 | Recast | 290 | 13.2% | 4 |
| Jun 2026 | Paramark | 20 | 0.91% | 5 |
| Jul 2026 | Sellforte | 890 | 44.5% | 1 |
| Jul 2026 | Keen Decision Systems | 410 | 20.5% | 2 |
| Jul 2026 | Measured | 390 | 19.5% | 3 |
| Jul 2026 | Recast | 300 | 15% | 4 |
| Jul 2026 | Paramark | 10 | 0.5% | 5 |
| Aug 2026 | Sellforte | 900 | 47.4% | 1 |
| Aug 2026 | Measured | 390 | 20.5% | 2 |
| Aug 2026 | Keen Decision Systems | 350 | 18.4% | 3 |
| Aug 2026 | Recast | 240 | 12.6% | 4 |
| Aug 2026 | Paramark | 20 | 1.1% | 5 |
| Sep 2026 | Keen Decision Systems | — | — | — |
| Sep 2026 | Measured | — | — | — |
| Sep 2026 | Paramark | — | — | — |
| Sep 2026 | Recast | — | — | — |
| Sep 2026 | Sellforte | — | — | — |

## What is being compared

- **Keen Decision Systems**: Measured on the search terms “keen decision systems”, “keen marketing mix” and “keends.com”, summed into one figure.
- **Measured**: Measured on the search terms “measured incrementality”, “measured mmm” and “measured.com”, summed into one figure.
- **Paramark**: Measured on the search term “paramark mmm”.
- **Recast**: Measured on the search terms “recast geolift”, “recast marketing mix modeling” and “recast mmm”, summed into one figure.
- **Sellforte**: Measured on the search terms “sellforte” and “sellforte mmm”, summed into one figure.

- [Keen Decision Systems](/demand/global-en/brands/keen-decision-systems)
- [Measured](/demand/global-en/brands/measured)
- [Paramark](/demand/global-en/brands/paramark)
- [Recast](/demand/global-en/brands/recast)
- [Sellforte](/demand/global-en/brands/sellforte)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing mix modeling platforms worldwide?

In August 2026, Sellforte was the most searched among marketing mix modeling platforms worldwide, with an estimated 900 branded searches and 47.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marketing mix modeling platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-mix-modeling-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-mix-modeling-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.