---
title: "Marketing data integration platforms: Which brands are most popular in search?"
description: "Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Share of Search among Windsor.ai, Supermetrics, Adverity, Improvado and Funnel, the marketing data integration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-data-integration-platforms"
publisher: "Brandwave"
---

# Marketing data integration platforms: Which brands are most popular in search?

Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Share of Search among Windsor.ai, Supermetrics, Adverity, Improvado and Funnel, the marketing data integration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing data integration platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Windsor.ai, 47.7%

## Which brand is most popular in search among marketing data integration platforms worldwide?

- In August 2026, Windsor.ai was the most searched among marketing data integration platforms worldwide, with an estimated 41.8K branded searches and 47.7% estimated Share of Search within this set.
- Supermetrics is in 2nd place, 4 percentage points behind at 43.7% Share of Search.
- Across the 11 months ending August 2026, Windsor.ai’s estimated Share of Search among marketing data integration platforms worldwide increased from 14.7% to 47.7%.
- Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide decreased from 61.6% to 43.7%.
- Across the 11 months ending August 2026, Adverity’s estimated Share of Search among marketing data integration platforms worldwide decreased from 11.8% to 4.2%.
- Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide decreased from 4.3% to 2.2%.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide decreased from 7.6% to 2.2%.
- Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide peaked at 62.8% in January 2026 and was lowest at 42.8% in June 2026.
- Across the 11 months ending August 2026, Adverity’s estimated Share of Search among marketing data integration platforms worldwide peaked at 12% in November 2025 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide peaked at 6.2% in February 2026 and was lowest at 2.1% in July 2026.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide peaked at 7.6% in October 2025 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Windsor.ai rose from 2nd to 1st among marketing data integration platforms worldwide.
- Across the 11 months ending August 2026, Supermetrics fell from 1st to 2nd among marketing data integration platforms worldwide.
- Across the 11 months ending August 2026, Improvado rose from 5th to 4th among marketing data integration platforms worldwide.
- Across the 11 months ending August 2026, Funnel fell from 4th to 5th among marketing data integration platforms worldwide.

## Compare search popularity between leading brands

- [Windsor.ai vs Supermetrics: compare search popularity](/demand/global-en/compare/supermetrics-vs-windsor-ai): 47.7% against 43.7% Share of Search.
- [Windsor.ai vs Adverity: compare search popularity](/demand/global-en/compare/adverity-vs-windsor-ai): 47.7% against 4.2% Share of Search.
- [Windsor.ai vs Improvado: compare search popularity](/demand/global-en/compare/improvado-vs-windsor-ai): 47.7% against 2.2% Share of Search.
- [Windsor.ai vs Funnel: compare search popularity](/demand/global-en/compare/funnel-vs-windsor-ai): 47.7% against 2.2% Share of Search.
- [Supermetrics vs Adverity: compare search popularity](/demand/global-en/compare/adverity-vs-supermetrics): 43.7% against 4.2% Share of Search.
- [Supermetrics vs Improvado: compare search popularity](/demand/global-en/compare/improvado-vs-supermetrics): 43.7% against 2.2% Share of Search.
- [Supermetrics vs Funnel: compare search popularity](/demand/global-en/compare/funnel-vs-supermetrics): 43.7% against 2.2% Share of Search.
- [Adverity vs Improvado: compare search popularity](/demand/global-en/compare/adverity-vs-improvado): 4.2% against 2.2% Share of Search.
- [Adverity vs Funnel: compare search popularity](/demand/global-en/compare/adverity-vs-funnel): 4.2% against 2.2% Share of Search.
- [Improvado vs Funnel: compare search popularity](/demand/global-en/compare/funnel-vs-improvado): 2.2% Share of Search each.

## How did search popularity change for marketing data integration platforms worldwide in August 2026?

- In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.
- In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.
- Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Windsor.ai | 47.7% | 41.8K | 0.0% | Windsor.ai |
| 2 | Supermetrics | 43.7% | 38.3K | -18.1% | Supermetrics |
| 3 | Adverity | 4.2% | 3.7K | 0.0% | Adverity |
| 4 | Improvado | 2.2% | 2K | -0.5% | Improvado |
| 5 | Funnel | 2.2% | 1.9K | 0.0% | Funnel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supermetrics | 29.1K | 61.6% | 1 |
| Oct 2025 | Windsor.ai | 7K | 14.7% | 2 |
| Oct 2025 | Adverity | 5.6K | 11.8% | 3 |
| Oct 2025 | Funnel | 3.6K | 7.6% | 4 |
| Oct 2025 | Improvado | 2K | 4.3% | 5 |
| Nov 2025 | Supermetrics | 28.7K | 62.3% | 1 |
| Nov 2025 | Windsor.ai | 7K | 15.2% | 2 |
| Nov 2025 | Adverity | 5.5K | 12% | 3 |
| Nov 2025 | Funnel | 2.9K | 6.3% | 4 |
| Nov 2025 | Improvado | 2K | 4.3% | 5 |
| Dec 2025 | Supermetrics | 23.7K | 62.2% | 1 |
| Dec 2025 | Windsor.ai | 5.8K | 15.1% | 2 |
| Dec 2025 | Adverity | 4.5K | 11.9% | 3 |
| Dec 2025 | Funnel | 2.4K | 6.3% | 4 |
| Dec 2025 | Improvado | 1.7K | 4.4% | 5 |
| Jan 2026 | Supermetrics | 28.8K | 62.8% | 1 |
| Jan 2026 | Windsor.ai | 7.1K | 15.5% | 2 |
| Jan 2026 | Adverity | 4.6K | 10% | 3 |
| Jan 2026 | Funnel | 2.9K | 6.3% | 4 |
| Jan 2026 | Improvado | 2.5K | 5.4% | 5 |
| Feb 2026 | Supermetrics | 29.1K | 60.4% | 1 |
| Feb 2026 | Windsor.ai | 8.6K | 17.9% | 2 |
| Feb 2026 | Adverity | 4.5K | 9.5% | 3 |
| Feb 2026 | Improvado | 3K | 6.2% | 4 |
| Feb 2026 | Funnel | 2.9K | 6% | 5 |
| Mar 2026 | Supermetrics | 35.3K | 51.1% | 1 |
| Mar 2026 | Windsor.ai | 23.2K | 33.6% | 2 |
| Mar 2026 | Adverity | 4.7K | 6.8% | 3 |
| Mar 2026 | Improvado | 3K | 4.3% | 4 |
| Mar 2026 | Funnel | 2.9K | 4.2% | 5 |
| Apr 2026 | Supermetrics | 29.7K | 43.5% | 1 |
| Apr 2026 | Windsor.ai | 28.5K | 41.7% | 2 |
| Apr 2026 | Adverity | 4.6K | 6.8% | 3 |
| Apr 2026 | Improvado | 3K | 4.4% | 4 |
| Apr 2026 | Funnel | 2.4K | 3.5% | 5 |
| May 2026 | Supermetrics | 37.9K | 46.4% | 1 |
| May 2026 | Windsor.ai | 34.2K | 41.9% | 2 |
| May 2026 | Adverity | 4.6K | 5.6% | 3 |
| May 2026 | Improvado | 2.5K | 3.1% | 4 |
| May 2026 | Funnel | 2.4K | 3% | 5 |
| Jun 2026 | Windsor.ai | 41.8K | 46.7% | 1 |
| Jun 2026 | Supermetrics | 38.3K | 42.8% | 2 |
| Jun 2026 | Adverity | 4.6K | 5.1% | 3 |
| Jun 2026 | Improvado | 2.5K | 2.8% | 4 |
| Jun 2026 | Funnel | 2.4K | 2.7% | 5 |
| Jul 2026 | Supermetrics | 46.7K | 48.6% | 1 |
| Jul 2026 | Windsor.ai | 41.8K | 43.5% | 2 |
| Jul 2026 | Adverity | 3.7K | 3.8% | 3 |
| Jul 2026 | Improvado | 2K | 2.1% | 4 |
| Jul 2026 | Funnel | 1.9K | 2% | 5 |
| Aug 2026 | Windsor.ai | 41.8K | 47.7% | 1 |
| Aug 2026 | Supermetrics | 38.3K | 43.7% | 2 |
| Aug 2026 | Adverity | 3.7K | 4.2% | 3 |
| Aug 2026 | Improvado | 2K | 2.2% | 4 |
| Aug 2026 | Funnel | 1.9K | 2.2% | 5 |
| Sep 2026 | Adverity | — | — | — |
| Sep 2026 | Funnel | — | — | — |
| Sep 2026 | Improvado | — | — | — |
| Sep 2026 | Supermetrics | — | — | — |
| Sep 2026 | Windsor.ai | — | — | — |

## What is being compared

- **Adverity**: Measured on the search terms “adverity”, “adverity alternatives”, “adverity pricing” and “adverity.com”, summed into one figure.
- **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure.
- **Improvado**: Measured on the search terms “improvado”, “improvado data dictionary”, “improvado pricing”, “improvado software” and “improvado.io”, summed into one figure.
- **Supermetrics**: Measured on the search terms “supermetrics”, “supermetrics alternatives”, “supermetrics marketing analytics”, “supermetrics pricing” and “supermetrics.com”, summed into one figure.
- **Windsor.ai**: Measured on the search terms “windsor ai”, “windsor.ai”, “windsor.ai alternative”, “windsor.ai pricing” and “windsor.ai reviews”, summed into one figure.

- [Adverity](/demand/global-en/brands/adverity)
- [Funnel](/demand/global-en/brands/funnel)
- [Improvado](/demand/global-en/brands/improvado)
- [Supermetrics](/demand/global-en/brands/supermetrics)
- [Windsor.ai](/demand/global-en/brands/windsor-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing data integration platforms worldwide?

In August 2026, Windsor.ai was the most searched among marketing data integration platforms worldwide, with an estimated 41.8K branded searches and 47.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marketing data integration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-data-integration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-data-integration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.