--- title: "ActiveCampaign vs HubSpot: Which is searched more?" description: "Is ActiveCampaign or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms/compare/activecampaign-vs-hubspot" publisher: "Brandwave" --- # ActiveCampaign vs HubSpot: Which is searched more? Is ActiveCampaign or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ActiveCampaign and HubSpot - **Competitive set**: Marketing automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **ActiveCampaign Share of Search**: 2.2% - **HubSpot Share of Search**: 55.9% ## Is ActiveCampaign or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than ActiveCampaign among marketing automation platforms worldwide. HubSpot had about 1.5 million branded searches, while ActiveCampaign had 60,700. HubSpot made up 55.9% of all marketing automation platform searches we track, and ActiveCampaign accounted for 2.2%. - HubSpot was ahead of ActiveCampaign in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ActiveCampaign’s share of searches among marketing automation platforms worldwide moved from 4.4% to 2.2%, and its estimated monthly branded searches moved from 110K to 60.7K. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing automation platforms worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches held steady at 1.5M. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both ActiveCampaign and HubSpot showed up in all four answers. HubSpot was listed before ActiveCampaign in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | ActiveCampaign | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brevo | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Klaviyo | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Adobe Marketo Engage | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Ortto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Keap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best marketing automation platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform for cross-channel campaigns?": 1. HubSpot, 2. Adobe Marketo Engage, 3. ActiveCampaign - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Brevo, 3. HubSpot, 4. Klaviyo Not named in any answer: Ortto and Keap. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing automation platforms worldwide in September 2026? - In September 2026, HubSpot lost share of searches among marketing automation platforms worldwide, from 57.3% to 55.9%. - In September 2026, ActiveCampaign lost share of searches among marketing automation platforms worldwide, from 2.8% to 2.2%. ## Month by month | Month | ActiveCampaign estimated searches | ActiveCampaign Share of Search | ActiveCampaign rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 4.4% | 4 | 1.5M | 61.1% | 1 | | Nov 2025 | 90.7K | 4.1% | 4 | 1.2M | 56.6% | 1 | | Dec 2025 | 74.2K | 3.9% | 4 | 1M | 53.7% | 1 | | Jan 2026 | 90.7K | 3.7% | 4 | 1.5M | 61.6% | 1 | | Feb 2026 | 90.8K | 4.1% | 4 | 1.2M | 56.6% | 1 | | Mar 2026 | 91K | 3.5% | 4 | 1.5M | 58.7% | 1 | | Apr 2026 | 74.4K | 2.9% | 4 | 1.5M | 58.9% | 1 | | May 2026 | 74.6K | 3.2% | 4 | 1.2M | 54% | 1 | | Jun 2026 | 74.4K | 2.9% | 4 | 1.5M | 59% | 1 | | Jul 2026 | 61.1K | 2.7% | 4 | 1.2M | 54.2% | 1 | | Aug 2026 | 60.8K | 2.8% | 4 | 1.2M | 57.3% | 1 | | Sep 2026 | 60.7K | 2.2% | 4 | 1.5M | 55.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ActiveCampaign’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation” and “activecampaign marketing automation”, summed into one figure. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing crm”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [ActiveCampaign profile](/demand/global-en/brands/activecampaign) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All marketing automation platforms worldwide](/demand/global-en/categories/marketing-automation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ActiveCampaign or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than ActiveCampaign among marketing automation platforms worldwide. HubSpot had about 1.5 million branded searches, while ActiveCampaign had 60,700. HubSpot made up 55.9% of all marketing automation platform searches we track, and ActiveCampaign accounted for 2.2%. ## Cite this page Brandwave. "ActiveCampaign vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms/compare/activecampaign-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms/compare/activecampaign-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.