--- title: "Marketing automation platforms: Which brands are most popular in search?" description: "Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Share of Search among Brevo, ActiveCampaign, Ortto, Adobe Marketo Engage and Keap, the marketing automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms" publisher: "Brandwave" --- # Marketing automation platforms: Which brands are most popular in search? Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Share of Search among Brevo, ActiveCampaign, Ortto, Adobe Marketo Engage and Keap, the marketing automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marketing automation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Brevo, 88.5% ## Which brand is most popular in search among marketing automation platforms worldwide? - In August 2026, Brevo was the most searched among marketing automation platforms worldwide, with an estimated 590K branded searches and 88.5% estimated Share of Search within this set. - ActiveCampaign is in 2nd place, 77.4 percentage points behind at 11% Share of Search. - Across the 11 months ending August 2026, Brevo’s estimated Share of Search among marketing automation platforms worldwide increased from 82.5% to 88.5%. - Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide decreased from 16.9% to 11%. - Across the 11 months ending August 2026, Brevo’s estimated Share of Search among marketing automation platforms worldwide peaked at 91.3% in July 2026 and was lowest at 82.5% in October 2025. - Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide peaked at 16.9% in October 2025 and was lowest at 8.2% in July 2026. - Across the 11 months ending August 2026, Ortto, Adobe Marketo Engage and Keap held steady: their estimated Share of Search among marketing automation platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Brevo vs ActiveCampaign: compare search popularity](/demand/global-en/compare/activecampaign-vs-brevo): 88.5% against 11% Share of Search. ## How did search popularity change for marketing automation platforms worldwide in August 2026? - In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%. - In August 2026, Brevo lost estimated Share of Search among marketing automation platforms worldwide, from 91.3% to 88.5%. - Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026. - Estimated monthly branded searches for Ortto worldwide fell 19% over 11 measured months, from 2.5K to 2K in August 2026. - Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Brevo | 88.5% | 590K | -16.9% | Brevo | | 2 | ActiveCampaign | 11% | 73.5K | +14.9% | ActiveCampaign | | 3 | Ortto | 0.3% | 2K | -2.0% | Ortto | | 4 | Adobe Marketo Engage | 0.18% | 1.2K | -17.4% | Adobe | | 5 | Keap | 0.04% | 270 | -44.9% | Keap | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brevo | 555K | 82.5% | 1 | | Oct 2025 | ActiveCampaign | 113K | 16.9% | 2 | | Oct 2025 | Ortto | 2.5K | 0.37% | 3 | | Oct 2025 | Adobe Marketo Engage | 1.4K | 0.21% | 4 | | Oct 2025 | Keap | 180 | 0.03% | 5 | | Nov 2025 | Brevo | 555K | 85.1% | 1 | | Nov 2025 | ActiveCampaign | 94K | 14.4% | 2 | | Nov 2025 | Ortto | 2K | 0.3% | 3 | | Nov 2025 | Adobe Marketo Engage | 1.1K | 0.16% | 4 | | Nov 2025 | Keap | 190 | 0.03% | 5 | | Dec 2025 | Brevo | 554K | 87.4% | 1 | | Dec 2025 | ActiveCampaign | 77K | 12.1% | 2 | | Dec 2025 | Ortto | 2K | 0.31% | 3 | | Dec 2025 | Adobe Marketo Engage | 1.1K | 0.17% | 4 | | Dec 2025 | Keap | 180 | 0.03% | 5 | | Jan 2026 | Brevo | 556K | 85.2% | 1 | | Jan 2026 | ActiveCampaign | 93.5K | 14.3% | 2 | | Jan 2026 | Ortto | 2K | 0.3% | 3 | | Jan 2026 | Adobe Marketo Engage | 1.1K | 0.16% | 4 | | Jan 2026 | Keap | 220 | 0.03% | 5 | | Feb 2026 | Brevo | 558K | 85.1% | 1 | | Feb 2026 | ActiveCampaign | 93.6K | 14.3% | 2 | | Feb 2026 | Ortto | 2K | 0.31% | 3 | | Feb 2026 | Adobe Marketo Engage | 1.4K | 0.21% | 4 | | Feb 2026 | Keap | 250 | 0.04% | 5 | | Mar 2026 | Brevo | 683K | 86.3% | 1 | | Mar 2026 | ActiveCampaign | 104K | 13.2% | 2 | | Mar 2026 | Ortto | 2.5K | 0.32% | 3 | | Mar 2026 | Adobe Marketo Engage | 1.7K | 0.21% | 4 | | Mar 2026 | Keap | 240 | 0.03% | 5 | | Apr 2026 | Brevo | 685K | 89.2% | 1 | | Apr 2026 | ActiveCampaign | 77.2K | 10% | 2 | | Apr 2026 | Ortto | 4.5K | 0.59% | 3 | | Apr 2026 | Adobe Marketo Engage | 1.1K | 0.14% | 4 | | Apr 2026 | Keap | 230 | 0.03% | 5 | | May 2026 | Brevo | 692K | 88.8% | 1 | | May 2026 | ActiveCampaign | 83.5K | 10.7% | 2 | | May 2026 | Ortto | 2.6K | 0.33% | 3 | | May 2026 | Adobe Marketo Engage | 1.2K | 0.16% | 4 | | May 2026 | Keap | 230 | 0.03% | 5 | | Jun 2026 | Brevo | 692K | 89.4% | 1 | | Jun 2026 | ActiveCampaign | 77.4K | 10% | 2 | | Jun 2026 | Ortto | 2.1K | 0.27% | 3 | | Jun 2026 | Adobe Marketo Engage | 1.7K | 0.22% | 4 | | Jun 2026 | Keap | 490 | 0.06% | 5 | | Jul 2026 | Brevo | 710K | 91.3% | 1 | | Jul 2026 | ActiveCampaign | 64K | 8.2% | 2 | | Jul 2026 | Ortto | 2K | 0.26% | 3 | | Jul 2026 | Adobe Marketo Engage | 1.4K | 0.19% | 4 | | Jul 2026 | Keap | 490 | 0.06% | 5 | | Aug 2026 | Brevo | 590K | 88.5% | 1 | | Aug 2026 | ActiveCampaign | 73.5K | 11% | 2 | | Aug 2026 | Ortto | 2K | 0.3% | 3 | | Aug 2026 | Adobe Marketo Engage | 1.2K | 0.18% | 4 | | Aug 2026 | Keap | 270 | 0.04% | 5 | | Sep 2026 | ActiveCampaign | — | — | — | | Sep 2026 | Adobe Marketo Engage | — | — | — | | Sep 2026 | Brevo | — | — | — | | Sep 2026 | Keap | — | — | — | | Sep 2026 | Ortto | — | — | — | ## What is being compared - **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation”, “activecampaign email marketing software”, “activecampaign marketing automation”, “activecampaign pricing” and “activecampaign.com”, summed into one figure. - **Adobe Marketo Engage**: Measured on the search terms “adobe marketo engage”, “adobe marketo engage marketing automation” and “adobe marketo engage pricing”, summed into one figure. - **Brevo**: Measured on the search terms “brevo”, “brevo email automation”, “brevo email marketing”, “brevo email marketing software”, “brevo marketing automation” and “brevo.com”, summed into one figure. - **Keap**: Measured on the search terms “keap marketing automation” and “keap.com”, summed into one figure. - **Ortto**: Measured on the search terms “ortto”, “ortto ai”, “ortto pricing”, “ortto reviews” and “ortto.com”, summed into one figure. - [ActiveCampaign](/demand/global-en/brands/activecampaign) - [Adobe Marketo Engage](/demand/global-en/brands/adobe-marketo-engage) - [Brevo](/demand/global-en/brands/brevo) - [Keap](/demand/global-en/brands/keap) - [Ortto](/demand/global-en/brands/ortto) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marketing automation platforms worldwide? In August 2026, Brevo was the most searched among marketing automation platforms worldwide, with an estimated 590K branded searches and 88.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Marketing automation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.