--- title: "Google Analytics vs Mixpanel: Which is searched more?" description: "Is Google Analytics or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms/compare/google-analytics-vs-mixpanel" publisher: "Brandwave" --- # Google Analytics vs Mixpanel: Which is searched more? Is Google Analytics or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Analytics and Mixpanel - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Analytics Share of Search**: 17.8% - **Mixpanel Share of Search**: 2.3% ## Is Google Analytics or Mixpanel more popular in search? - In September 2026, Google Analytics had more branded searches than Mixpanel among marketing analytics platforms worldwide. Google Analytics had about 466,000 branded searches, while Mixpanel had 61,100. Google Analytics made up 17.8% of all marketing analytics platform searches we track, and Mixpanel accounted for 2.3%. - Google Analytics was ahead of Mixpanel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing analytics platforms worldwide moved from 10.3% to 17.8%, and its estimated monthly branded searches moved from 275K to 466K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among marketing analytics platforms worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Analytics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Analytics was listed before Mixpanel in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%. - Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026. ## Month by month | Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 275K | 10.3% | 3 | 74.6K | 2.8% | 4 | | Nov 2025 | 275K | 11.8% | 3 | 136K | 5.8% | 4 | | Dec 2025 | 226K | 11.3% | 3 | 91.2K | 4.6% | 4 | | Jan 2026 | 275K | 10.7% | 3 | 74.7K | 2.9% | 4 | | Feb 2026 | 275K | 12.2% | 3 | 41.2K | 1.8% | 4 | | Mar 2026 | 381K | 14.3% | 3 | 50.4K | 1.9% | 4 | | Apr 2026 | 381K | 14.5% | 3 | 50.4K | 1.9% | 4 | | May 2026 | 336K | 14.6% | 3 | 41.2K | 1.8% | 4 | | Jun 2026 | 381K | 14.4% | 3 | 61.4K | 2.3% | 4 | | Jul 2026 | 411K | 17.3% | 3 | 50.2K | 2.1% | 4 | | Aug 2026 | 411K | 18.2% | 3 | 41.1K | 1.8% | 4 | | Sep 2026 | 466K | 17.8% | 3 | 61.1K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Analytics’ and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Analytics**: Measured on the search terms “ga4” and “google analytics 4”, summed into one figure. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Google Analytics profile](/demand/global-en/brands/google-analytics) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Analytics or Mixpanel more popular in search? In September 2026, Google Analytics had more branded searches than Mixpanel among marketing analytics platforms worldwide. Google Analytics had about 466,000 branded searches, while Mixpanel had 61,100. Google Analytics made up 17.8% of all marketing analytics platform searches we track, and Mixpanel accounted for 2.3%. ## Cite this page Brandwave. "Google Analytics vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms/compare/google-analytics-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms/compare/google-analytics-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.