--- title: "Marketing analytics platforms: Which brands are most popular in search?" description: "Compare the platforms that analyse marketing performance across channels. Share of Search among Domo, Adverity, Dataslayer, TapClicks and Clarisights, the marketing analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms" publisher: "Brandwave" --- # Marketing analytics platforms: Which brands are most popular in search? Compare the platforms that analyse marketing performance across channels. Share of Search among Domo, Adverity, Dataslayer, TapClicks and Clarisights, the marketing analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Domo, 98.3% ## Which brand is most popular in search among marketing analytics platforms worldwide? - In August 2026, Domo was the most searched among marketing analytics platforms worldwide, with an estimated 450K branded searches and 98.3% estimated Share of Search within this set. - Adverity is in 2nd place, 97.5 percentage points behind at 0.81% Share of Search. - Across the 11 months ending August 2026, Domo’s estimated Share of Search among marketing analytics platforms worldwide increased from 97.7% to 98.3%. - Across the 11 months ending August 2026, Domo’s estimated Share of Search among marketing analytics platforms worldwide peaked at 98.3% in August 2026 and was lowest at 97.3% in November 2025. - Across the 11 months ending August 2026, Adverity, Dataslayer, TapClicks and Clarisights held steady: their estimated Share of Search among marketing analytics platforms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for marketing analytics platforms worldwide in August 2026? - Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026. - Estimated monthly branded searches for TapClicks worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. - Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for Clarisights worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Domo | 98.3% | 450K | +22.3% | Domo | | 2 | Adverity | 0.81% | 3.7K | 0.0% | Adverity | | 3 | Dataslayer | 0.42% | 1.9K | -20.8% | Dataslayer | | 4 | TapClicks | 0.28% | 1.3K | 0.0% | TapClicks | | 5 | Clarisights | 0.16% | 720 | 0.0% | Clarisights | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Domo | 450K | 97.7% | 1 | | Oct 2025 | Adverity | 5.6K | 1.2% | 2 | | Oct 2025 | Dataslayer | 2.4K | 0.52% | 3 | | Oct 2025 | TapClicks | 1.9K | 0.41% | 4 | | Oct 2025 | Clarisights | 880 | 0.19% | 5 | | Nov 2025 | Domo | 368K | 97.3% | 1 | | Nov 2025 | Adverity | 5.5K | 1.5% | 2 | | Nov 2025 | Dataslayer | 2.4K | 0.63% | 3 | | Nov 2025 | TapClicks | 1.6K | 0.42% | 4 | | Nov 2025 | Clarisights | 880 | 0.23% | 5 | | Dec 2025 | Domo | 450K | 97.9% | 1 | | Dec 2025 | Adverity | 4.5K | 0.99% | 2 | | Dec 2025 | Dataslayer | 2.4K | 0.52% | 3 | | Dec 2025 | TapClicks | 1.6K | 0.35% | 4 | | Dec 2025 | Clarisights | 880 | 0.19% | 5 | | Jan 2026 | Domo | 450K | 97.8% | 1 | | Jan 2026 | Adverity | 4.6K | 0.99% | 2 | | Jan 2026 | Dataslayer | 2.9K | 0.63% | 3 | | Jan 2026 | TapClicks | 1.9K | 0.41% | 4 | | Jan 2026 | Clarisights | 880 | 0.19% | 5 | | Feb 2026 | Domo | 368K | 97.3% | 1 | | Feb 2026 | Adverity | 4.5K | 1.2% | 2 | | Feb 2026 | Dataslayer | 2.9K | 0.77% | 3 | | Feb 2026 | TapClicks | 1.9K | 0.5% | 4 | | Feb 2026 | Clarisights | 880 | 0.23% | 5 | | Mar 2026 | Domo | 450K | 97.9% | 1 | | Mar 2026 | Adverity | 4.7K | 1% | 2 | | Mar 2026 | Dataslayer | 2.9K | 0.63% | 3 | | Mar 2026 | TapClicks | 1.6K | 0.35% | 4 | | Mar 2026 | Clarisights | 720 | 0.16% | 5 | | Apr 2026 | Domo | 450K | 98% | 1 | | Apr 2026 | Adverity | 4.6K | 1% | 2 | | Apr 2026 | Dataslayer | 2.4K | 0.52% | 3 | | Apr 2026 | TapClicks | 1.6K | 0.35% | 4 | | Apr 2026 | Clarisights | 720 | 0.16% | 5 | | May 2026 | Domo | 450K | 97.7% | 1 | | May 2026 | Adverity | 4.6K | 1% | 2 | | May 2026 | TapClicks | 2.9K | 0.63% | 3 | | May 2026 | Dataslayer | 2.4K | 0.52% | 4 | | May 2026 | Clarisights | 720 | 0.16% | 5 | | Jun 2026 | Domo | 450K | 97.9% | 1 | | Jun 2026 | Adverity | 4.6K | 1% | 2 | | Jun 2026 | Dataslayer | 2.4K | 0.52% | 3 | | Jun 2026 | TapClicks | 1.6K | 0.35% | 4 | | Jun 2026 | Clarisights | 880 | 0.19% | 5 | | Jul 2026 | Domo | 368K | 97.8% | 1 | | Jul 2026 | Adverity | 3.7K | 0.98% | 2 | | Jul 2026 | Dataslayer | 2.4K | 0.64% | 3 | | Jul 2026 | TapClicks | 1.3K | 0.35% | 4 | | Jul 2026 | Clarisights | 720 | 0.19% | 5 | | Aug 2026 | Domo | 450K | 98.3% | 1 | | Aug 2026 | Adverity | 3.7K | 0.81% | 2 | | Aug 2026 | Dataslayer | 1.9K | 0.42% | 3 | | Aug 2026 | TapClicks | 1.3K | 0.28% | 4 | | Aug 2026 | Clarisights | 720 | 0.16% | 5 | | Sep 2026 | Adverity | — | — | — | | Sep 2026 | Clarisights | — | — | — | | Sep 2026 | Dataslayer | — | — | — | | Sep 2026 | Domo | — | — | — | | Sep 2026 | TapClicks | — | — | — | ## What is being compared - **Adverity**: Measured on the search terms “adverity”, “adverity alternatives”, “adverity pricing” and “adverity.com”, summed into one figure. - **Clarisights**: Measured on the search term “clarisights”. - **Dataslayer**: Measured on the search term “dataslayer”. - **Domo**: Measured on the search term “domo”. - **TapClicks**: Measured on the search term “tapclicks”. - [Adverity](/demand/global-en/brands/adverity) - [Clarisights](/demand/global-en/brands/clarisights) - [Dataslayer](/demand/global-en/brands/dataslayer) - [Domo](/demand/global-en/brands/domo) - [TapClicks](/demand/global-en/brands/tapclicks) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marketing analytics platforms worldwide? In August 2026, Domo was the most searched among marketing analytics platforms worldwide, with an estimated 450K branded searches and 98.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Marketing analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marketing-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.