--- title: "Market research platforms: Which brands are most popular in search?" description: "Compare the platforms that publish market research. Share of Search among Gartner, Statista, Euromonitor, Mintel and IBISWorld, the market research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/market-research-platforms" publisher: "Brandwave" --- # Market research platforms: Which brands are most popular in search? Compare the platforms that publish market research. Share of Search among Gartner, Statista, Euromonitor, Mintel and IBISWorld, the market research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Market research platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gartner, 54.7% ## Which brand is most popular in search among market research platforms worldwide? - In August 2026, Gartner was the most searched among market research platforms worldwide, with an estimated 165K branded searches and 54.7% estimated Share of Search within this set. - Statista is in 2nd place, 30.2 percentage points behind at 24.5% Share of Search. - Across the 11 months ending August 2026, Gartner’s estimated Share of Search among market research platforms worldwide increased from 38.8% to 54.7%. - Across the 11 months ending August 2026, Statista’s estimated Share of Search among market research platforms worldwide decreased from 38.8% to 24.5%. - Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among market research platforms worldwide increased from 6.4% to 7.4%. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide decreased from 9.6% to 7.4%. - Across the 11 months ending August 2026, Gartner’s estimated Share of Search among market research platforms worldwide peaked at 55.5% in July 2026 and was lowest at 35.9% in November 2025. - Across the 11 months ending August 2026, Statista’s estimated Share of Search among market research platforms worldwide peaked at 44.4% in March 2026 and was lowest at 24.5% in August 2026. - Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among market research platforms worldwide peaked at 7.4% in August 2026 and was lowest at 5.9% in May 2026. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide peaked at 9.6% in October 2025 and was lowest at 7.2% in November 2025. - Across the 11 months ending August 2026, IBISWorld’s estimated Share of Search among market research platforms worldwide peaked at 6.4% in October 2025 and was lowest at 4.9% in April 2026. - Across the 11 months ending August 2026, Euromonitor rose from 4th to 3rd among market research platforms worldwide. - Across the 11 months ending August 2026, Mintel fell from 3rd to 4th among market research platforms worldwide. - Across the 11 months ending August 2026, IBISWorld held steady: its estimated Share of Search among market research platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gartner vs Statista: compare search popularity](/demand/global-en/compare/gartner-vs-statista): 54.7% against 24.5% Share of Search. - [Gartner vs Euromonitor: compare search popularity](/demand/global-en/compare/euromonitor-vs-gartner): 54.7% against 7.4% Share of Search. - [Gartner vs Mintel: compare search popularity](/demand/global-en/compare/gartner-vs-mintel): 54.7% against 7.4% Share of Search. - [Gartner vs IBISWorld: compare search popularity](/demand/global-en/compare/gartner-vs-ibisworld): 54.7% against 6% Share of Search. - [Statista vs Euromonitor: compare search popularity](/demand/global-en/compare/euromonitor-vs-statista): 24.5% against 7.4% Share of Search. - [Statista vs Mintel: compare search popularity](/demand/global-en/compare/mintel-vs-statista): 24.5% against 7.4% Share of Search. - [Statista vs IBISWorld: compare search popularity](/demand/global-en/compare/ibisworld-vs-statista): 24.5% against 6% Share of Search. - [Euromonitor vs Mintel: compare search popularity](/demand/global-en/compare/euromonitor-vs-mintel): 7.4% Share of Search each. - [Euromonitor vs IBISWorld: compare search popularity](/demand/global-en/compare/euromonitor-vs-ibisworld): 7.4% against 6% Share of Search. - [Mintel vs IBISWorld: compare search popularity](/demand/global-en/compare/ibisworld-vs-mintel): 7.4% against 6% Share of Search. ## How did search popularity change for market research platforms worldwide in August 2026? - In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%. - In August 2026, Gartner lost estimated Share of Search among market research platforms worldwide, from 55.5% to 54.7%. - Statista’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 35.8% to 24.5% in August 2026. - Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026. - Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gartner | 54.7% | 165K | 0.0% | Gartner | | 2 | Statista | 24.5% | 74K | 0.0% | Statista | | 3 | Euromonitor | 7.4% | 22.2K | +22.7% | Euromonitor | | 4 | Mintel | 7.4% | 22.2K | 0.0% | Mintel | | 5 | IBISWorld | 6% | 18.1K | 0.0% | IBISWorld | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gartner | 201K | 38.8% | 1 | | Oct 2025 | Statista | 201K | 38.8% | 2 | | Oct 2025 | Mintel | 49.5K | 9.6% | 3 | | Oct 2025 | Euromonitor | 33.1K | 6.4% | 4 | | Oct 2025 | IBISWorld | 33.1K | 6.4% | 5 | | Nov 2025 | Statista | 201K | 43.8% | 1 | | Nov 2025 | Gartner | 165K | 35.9% | 2 | | Nov 2025 | Euromonitor | 33.1K | 7.2% | 3 | | Nov 2025 | Mintel | 33.1K | 7.2% | 4 | | Nov 2025 | IBISWorld | 27.1K | 5.9% | 5 | | Dec 2025 | Gartner | 135K | 40% | 1 | | Dec 2025 | Statista | 135K | 40% | 2 | | Dec 2025 | Mintel | 27.1K | 8% | 3 | | Dec 2025 | Euromonitor | 22.2K | 6.6% | 4 | | Dec 2025 | IBISWorld | 18.1K | 5.4% | 5 | | Jan 2026 | Gartner | 165K | 40% | 1 | | Jan 2026 | Statista | 165K | 40% | 2 | | Jan 2026 | Mintel | 33.1K | 8% | 3 | | Jan 2026 | Euromonitor | 27.1K | 6.6% | 4 | | Jan 2026 | IBISWorld | 22.2K | 5.4% | 5 | | Feb 2026 | Gartner | 165K | 38.9% | 1 | | Feb 2026 | Statista | 165K | 38.9% | 2 | | Feb 2026 | Mintel | 40.5K | 9.5% | 3 | | Feb 2026 | Euromonitor | 27.1K | 6.4% | 4 | | Feb 2026 | IBISWorld | 27.1K | 6.4% | 5 | | Mar 2026 | Statista | 246K | 44.4% | 1 | | Mar 2026 | Gartner | 201K | 36.3% | 2 | | Mar 2026 | Mintel | 40.5K | 7.3% | 3 | | Mar 2026 | Euromonitor | 33.1K | 6% | 4 | | Mar 2026 | IBISWorld | 33.1K | 6% | 5 | | Apr 2026 | Statista | 201K | 44.1% | 1 | | Apr 2026 | Gartner | 165K | 36.2% | 2 | | Apr 2026 | Mintel | 40.5K | 8.9% | 3 | | Apr 2026 | Euromonitor | 27.1K | 5.9% | 4 | | Apr 2026 | IBISWorld | 22.2K | 4.9% | 5 | | May 2026 | Gartner | 165K | 43.7% | 1 | | May 2026 | Statista | 135K | 35.8% | 2 | | May 2026 | Mintel | 33.1K | 8.8% | 3 | | May 2026 | Euromonitor | 22.2K | 5.9% | 4 | | May 2026 | IBISWorld | 22.2K | 5.9% | 5 | | Jun 2026 | Gartner | 165K | 51.1% | 1 | | Jun 2026 | Statista | 90.5K | 28% | 2 | | Jun 2026 | Mintel | 27.1K | 8.4% | 3 | | Jun 2026 | Euromonitor | 22.2K | 6.9% | 4 | | Jun 2026 | IBISWorld | 18.1K | 5.6% | 5 | | Jul 2026 | Gartner | 165K | 55.5% | 1 | | Jul 2026 | Statista | 74K | 24.9% | 2 | | Jul 2026 | Mintel | 22.2K | 7.5% | 3 | | Jul 2026 | Euromonitor | 18.1K | 6.1% | 4 | | Jul 2026 | IBISWorld | 18.1K | 6.1% | 5 | | Aug 2026 | Gartner | 165K | 54.7% | 1 | | Aug 2026 | Statista | 74K | 24.5% | 2 | | Aug 2026 | Euromonitor | 22.2K | 7.4% | 3 | | Aug 2026 | Mintel | 22.2K | 7.4% | 4 | | Aug 2026 | IBISWorld | 18.1K | 6% | 5 | | Sep 2026 | Euromonitor | — | — | — | | Sep 2026 | Gartner | — | — | — | | Sep 2026 | IBISWorld | — | — | — | | Sep 2026 | Mintel | — | — | — | | Sep 2026 | Statista | — | — | — | ## What is being compared - **Euromonitor**: Measured on the search term “euromonitor”. - **Gartner**: Measured on the search term “gartner”. - **IBISWorld**: Measured on the search term “ibisworld”. - **Mintel**: Measured on the search term “mintel”. - **Statista**: Measured on the search term “statista”. - [Euromonitor](/demand/global-en/brands/euromonitor) - [Gartner](/demand/global-en/brands/gartner) - [IBISWorld](/demand/global-en/brands/ibisworld) - [Mintel](/demand/global-en/brands/mintel) - [Statista](/demand/global-en/brands/statista) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among market research platforms worldwide? In August 2026, Gartner was the most searched among market research platforms worldwide, with an estimated 165K branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Market research platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/market-research-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/market-research-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.