--- title: "Circana vs Euromonitor: Which is searched more?" description: "Is Circana or Euromonitor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/market-research-companies/compare/circana-vs-euromonitor" publisher: "Brandwave" --- # Circana vs Euromonitor: Which is searched more? Is Circana or Euromonitor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circana and Euromonitor - **Competitive set**: Market research companies - **Market**: Global - **Month measured**: Sep 2026 - **Circana Share of Search**: 3.2% - **Euromonitor Share of Search**: 2.7% ## Is Circana or Euromonitor more popular in search? - In September 2026, Circana had more branded searches than Euromonitor among market research companies worldwide. Circana had about 33,100 branded searches, while Euromonitor had 27,100. Circana made up 3.2% of all market research company searches we track, and Euromonitor accounted for 2.7%. - The lead changed hands once in the 12 months ending September 2026: Circana took it in December 2025. - Across the 12 months ending September 2026, Circana’s share of searches among market research companies worldwide moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Euromonitor’s share of searches among market research companies worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Circana was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Euromonitor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Circana was listed before Euromonitor in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ipsos | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nielsen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NielsenIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Forrester Research | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Circana | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | YouGov | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Touchstone Research | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Mintel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | B2B International | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Euromonitor | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | GfK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire?": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Asked ChatGPT "What are the best market research companies?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. Mintel, 6. YouGov, 7. Euromonitor, 8. Forrester Research - Asked ChatGPT "What's the best market research company for consumer insights?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. YouGov, 6. Touchstone Research - Searched Google, AI Overview "market research companies": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. Touchstone Research, 5. B2B International - Searched Google, AI Overview "market research firm": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. B2B International Not named in any answer: GfK and Verian. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research companies worldwide in September 2026? - Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Circana estimated searches | Circana Share of Search | Circana rank | Euromonitor estimated searches | Euromonitor Share of Search | Euromonitor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2.8% | 7 | 33.1K | 2.8% | 8 | | Nov 2025 | 27.1K | 2.7% | 8 | 33.1K | 3.2% | 6 | | Dec 2025 | 27.1K | 3% | 6 | 22.2K | 2.4% | 8 | | Jan 2026 | 27.1K | 2.7% | 7 | 27.1K | 2.7% | 8 | | Feb 2026 | 27.1K | 2.9% | 7 | 27.1K | 2.9% | 8 | | Mar 2026 | 33.1K | 3.1% | 7 | 33.1K | 3.1% | 8 | | Apr 2026 | 27.1K | 2.5% | 7 | 27.1K | 2.5% | 8 | | May 2026 | 27.1K | 2.7% | 7 | 22.2K | 2.2% | 8 | | Jun 2026 | 27.1K | 2.7% | 6 | 22.2K | 2.2% | 8 | | Jul 2026 | 27.1K | 2.9% | 6 | 18.1K | 2% | 8 | | Aug 2026 | 27.1K | 2.9% | 6 | 22.2K | 2.3% | 7 | | Sep 2026 | 33.1K | 3.2% | 6 | 27.1K | 2.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Circana’s and Euromonitor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circana**: Measured on the search term “circana”. - **Euromonitor**: Measured on the search term “euromonitor”. - [Circana profile](/demand/global-en/brands/circana) - [Euromonitor profile](/demand/global-en/brands/euromonitor) - [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circana or Euromonitor more popular in search? In September 2026, Circana had more branded searches than Euromonitor among market research companies worldwide. Circana had about 33,100 branded searches, while Euromonitor had 27,100. Circana made up 3.2% of all market research company searches we track, and Euromonitor accounted for 2.7%. ## Cite this page Brandwave. "Circana vs Euromonitor: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/market-research-companies/compare/circana-vs-euromonitor This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/market-research-companies/compare/circana-vs-euromonitor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.