--- title: "Market research companies: Which are searched most?" description: "Compare the market research companies people choose between. Share of Search among Ipsos, Kantar, Verian and Nielsen, the market research companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/market-research-companies" publisher: "Brandwave" --- # Market research companies: Which are searched most? Compare the market research companies people choose between. Share of Search among Ipsos, Kantar, Verian and Nielsen, the market research companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Market research companies - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ipsos, 67.7% ## Which brand is most popular in search among market research companies worldwide? - In September 2026, Ipsos was the most searched among market research companies worldwide, with an estimated 246K branded searches and 67.7% estimated Share of Search within this set. - Kantar is in 2nd place, 42.8 percentage points behind at 24.9% Share of Search. - Across the 12 months ending September 2026, Ipsos’ estimated Share of Search among market research companies worldwide increased from 65% to 67.7%. - Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide decreased from 29.2% to 24.9%. - Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide increased from 3.2% to 4.1%. - Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide increased from 2.6% to 3.3%. - Across the 12 months ending September 2026, Ipsos’ estimated Share of Search among market research companies worldwide peaked at 71.9% in June 2026 and was lowest at 59.5% in November 2025. - Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide peaked at 32.6% in November 2025 and was lowest at 21.6% in June 2026. - Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide peaked at 4.1% in September 2026 and was lowest at 2.8% in April 2026. - Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide peaked at 4.9% in August 2026 and was lowest at 2.3% in April 2026. ## Compare search popularity between leading brands - [Ipsos vs Kantar: compare search popularity](/demand/global-en/compare/ipsos-vs-kantar): 67.7% against 24.9% Share of Search. - [Ipsos vs Verian: compare search popularity](/demand/global-en/compare/ipsos-vs-verian): 67.7% against 4.1% Share of Search. - [Ipsos vs Nielsen: compare search popularity](/demand/global-en/compare/ipsos-vs-nielsen): 67.7% against 3.3% Share of Search. - [Kantar vs Verian: compare search popularity](/demand/global-en/compare/kantar-vs-verian): 24.9% against 4.1% Share of Search. - [Kantar vs Nielsen: compare search popularity](/demand/global-en/compare/kantar-vs-nielsen): 24.9% against 3.3% Share of Search. - [Verian vs Nielsen: compare search popularity](/demand/global-en/compare/nielsen-vs-verian): 4.1% against 3.3% Share of Search. ## How did search popularity change for market research companies worldwide in September 2026? - In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search. - In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%. - In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%. - Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ipsos | 67.7% | 246K | 0.0% | Ipsos | | 2 | Kantar | 24.9% | 90.5K | 0.0% | Kantar | | 3 | Verian | 4.1% | 14.8K | +22.3% | Verian | | 4 | Nielsen | 3.3% | 12.1K | -33.1% | Nielsen | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ipsos | 301K | 65% | 1 | | Oct 2025 | Kantar | 135K | 29.2% | 2 | | Oct 2025 | Verian | 14.8K | 3.2% | 3 | | Oct 2025 | Nielsen | 12.1K | 2.6% | 4 | | Nov 2025 | Ipsos | 201K | 59.5% | 1 | | Nov 2025 | Kantar | 110K | 32.6% | 2 | | Nov 2025 | Nielsen | 14.8K | 4.4% | 3 | | Nov 2025 | Verian | 12.1K | 3.6% | 4 | | Dec 2025 | Ipsos | 201K | 64.6% | 1 | | Dec 2025 | Kantar | 90.5K | 29.1% | 2 | | Dec 2025 | Nielsen | 9.9K | 3.2% | 3 | | Dec 2025 | Verian | 9.9K | 3.2% | 4 | | Jan 2026 | Ipsos | 201K | 63.1% | 1 | | Jan 2026 | Kantar | 90.5K | 28.4% | 2 | | Jan 2026 | Nielsen | 14.8K | 4.6% | 3 | | Jan 2026 | Verian | 12.1K | 3.8% | 4 | | Feb 2026 | Ipsos | 201K | 64.1% | 1 | | Feb 2026 | Kantar | 90.5K | 28.9% | 2 | | Feb 2026 | Nielsen | 12.1K | 3.9% | 3 | | Feb 2026 | Verian | 9.9K | 3.2% | 4 | | Mar 2026 | Ipsos | 246K | 64.6% | 1 | | Mar 2026 | Kantar | 110K | 28.9% | 2 | | Mar 2026 | Verian | 14.8K | 3.9% | 3 | | Mar 2026 | Nielsen | 9.9K | 2.6% | 4 | | Apr 2026 | Ipsos | 301K | 69.5% | 1 | | Apr 2026 | Kantar | 110K | 25.4% | 2 | | Apr 2026 | Verian | 12.1K | 2.8% | 3 | | Apr 2026 | Nielsen | 9.9K | 2.3% | 4 | | May 2026 | Ipsos | 246K | 64.7% | 1 | | May 2026 | Kantar | 110K | 28.9% | 2 | | May 2026 | Nielsen | 12.1K | 3.2% | 3 | | May 2026 | Verian | 12.1K | 3.2% | 4 | | Jun 2026 | Ipsos | 301K | 71.9% | 1 | | Jun 2026 | Kantar | 90.5K | 21.6% | 2 | | Jun 2026 | Nielsen | 14.8K | 3.5% | 3 | | Jun 2026 | Verian | 12.1K | 2.9% | 4 | | Jul 2026 | Ipsos | 201K | 63.6% | 1 | | Jul 2026 | Kantar | 90.5K | 28.6% | 2 | | Jul 2026 | Nielsen | 14.8K | 4.7% | 3 | | Jul 2026 | Verian | 9.9K | 3.1% | 4 | | Aug 2026 | Ipsos | 246K | 67.1% | 1 | | Aug 2026 | Kantar | 90.5K | 24.7% | 2 | | Aug 2026 | Nielsen | 18.1K | 4.9% | 3 | | Aug 2026 | Verian | 12.1K | 3.3% | 4 | | Sep 2026 | Ipsos | 246K | 67.7% | 1 | | Sep 2026 | Kantar | 90.5K | 24.9% | 2 | | Sep 2026 | Verian | 14.8K | 4.1% | 3 | | Sep 2026 | Nielsen | 12.1K | 3.3% | 4 | ## What is being compared - **Ipsos**: Measured on the search term “ipsos”. - **Kantar**: Measured on the search term “kantar”. - **Nielsen**: Measured on the search term “nielsen survey”. - **Verian**: Measured on the search term “verian”. - [Ipsos](/demand/global-en/brands/ipsos) - [Kantar](/demand/global-en/brands/kantar) - [Nielsen](/demand/global-en/brands/nielsen) - [Verian](/demand/global-en/brands/verian) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among market research companies worldwide? In September 2026, Ipsos was the most searched among market research companies worldwide, with an estimated 246K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Market research companies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/market-research-companies This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/market-research-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.