--- title: "Marker brands: Which are searched most?" description: "Compare the marker and pen brands people buy. Share of Search among Sharpie, Posca and Copic, the marker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marker-brands" publisher: "Brandwave" --- # Marker brands: Which are searched most? Compare the marker and pen brands people buy. Share of Search among Sharpie, Posca and Copic, the marker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sharpie, 53.6% ## Which brand is most popular in search among marker brands worldwide? - In September 2026, Sharpie was the most searched among marker brands worldwide, with an estimated 165K branded searches and 53.6% estimated Share of Search within this set. - Posca is in 2nd place, 17.9 percentage points behind at 35.7% Share of Search. - Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide increased from 44.5% to 53.6%. - Across the 12 months ending September 2026, Posca’s estimated Share of Search among marker brands worldwide decreased from 44.5% to 35.7%. - Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide peaked at 54.5% in March 2026 and was lowest at 36.5% in December 2025. - Across the 12 months ending September 2026, Posca’s estimated Share of Search among marker brands worldwide peaked at 54.5% in December 2025 and was lowest at 35.7% in August 2026. - Across the 12 months ending September 2026, Copic’s estimated Share of Search among marker brands worldwide peaked at 11.9% in June 2026 and was lowest at 9% in March 2026. - Across the 12 months ending September 2026, Sharpie rose from 2nd to 1st among marker brands worldwide. - Across the 12 months ending September 2026, Posca fell from 1st to 2nd among marker brands worldwide. - Across the 12 months ending September 2026, Copic held steady: its estimated Share of Search among marker brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sharpie vs Posca: compare search popularity](/demand/global-en/compare/posca-vs-sharpie): 53.6% against 35.7% Share of Search. - [Sharpie vs Copic: compare search popularity](/demand/global-en/compare/copic-vs-sharpie): 53.6% against 10.7% Share of Search. - [Posca vs Copic: compare search popularity](/demand/global-en/compare/copic-vs-posca): 35.7% against 10.7% Share of Search. ## How did search popularity change for marker brands worldwide in September 2026? - Estimated monthly branded searches for Posca worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026. - Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sharpie | 53.6% | 165K | 0.0% | Sharpie | | 2 | Posca | 35.7% | 110K | 0.0% | Posca | | 3 | Copic | 10.7% | 33.1K | 0.0% | Copic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Posca | 165K | 44.5% | 1 | | Oct 2025 | Sharpie | 165K | 44.5% | 2 | | Oct 2025 | Copic | 40.5K | 10.9% | 3 | | Nov 2025 | Posca | 201K | 49.4% | 1 | | Nov 2025 | Sharpie | 165K | 40.6% | 2 | | Nov 2025 | Copic | 40.5K | 10% | 3 | | Dec 2025 | Posca | 246K | 54.5% | 1 | | Dec 2025 | Sharpie | 165K | 36.5% | 2 | | Dec 2025 | Copic | 40.5K | 9% | 3 | | Jan 2026 | Sharpie | 165K | 48.5% | 1 | | Jan 2026 | Posca | 135K | 39.6% | 2 | | Jan 2026 | Copic | 40.5K | 11.9% | 3 | | Feb 2026 | Posca | 135K | 44.5% | 1 | | Feb 2026 | Sharpie | 135K | 44.5% | 2 | | Feb 2026 | Copic | 33.1K | 10.9% | 3 | | Mar 2026 | Sharpie | 201K | 54.5% | 1 | | Mar 2026 | Posca | 135K | 36.6% | 2 | | Mar 2026 | Copic | 33.1K | 9% | 3 | | Apr 2026 | Sharpie | 165K | 49.5% | 1 | | Apr 2026 | Posca | 135K | 40.5% | 2 | | Apr 2026 | Copic | 33.1K | 9.9% | 3 | | May 2026 | Sharpie | 165K | 49.5% | 1 | | May 2026 | Posca | 135K | 40.5% | 2 | | May 2026 | Copic | 33.1K | 9.9% | 3 | | Jun 2026 | Sharpie | 135K | 48.5% | 1 | | Jun 2026 | Posca | 110K | 39.6% | 2 | | Jun 2026 | Copic | 33.1K | 11.9% | 3 | | Jul 2026 | Sharpie | 135K | 48.5% | 1 | | Jul 2026 | Posca | 110K | 39.6% | 2 | | Jul 2026 | Copic | 33.1K | 11.9% | 3 | | Aug 2026 | Sharpie | 165K | 53.6% | 1 | | Aug 2026 | Posca | 110K | 35.7% | 2 | | Aug 2026 | Copic | 33.1K | 10.7% | 3 | | Sep 2026 | Sharpie | 165K | 53.6% | 1 | | Sep 2026 | Posca | 110K | 35.7% | 2 | | Sep 2026 | Copic | 33.1K | 10.7% | 3 | ## What is being compared - **Copic**: Measured on the search term “copic”. - **Posca**: Measured on the search term “posca”. - **Sharpie**: Measured on the search term “sharpie”. - [Copic](/demand/global-en/brands/copic) - [Posca](/demand/global-en/brands/posca) - [Sharpie](/demand/global-en/brands/sharpie) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marker brands worldwide? In September 2026, Sharpie was the most searched among marker brands worldwide, with an estimated 165K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Marker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/marker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.