--- title: "Marine software: Which brands are most popular in search?" description: "Compare the marine software households and businesses choose. Share of Search among MarineTraffic, VesselFinder, Navionics, Signal Ocean, Windward and Kpler, the marine software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/marine-software" publisher: "Brandwave" --- # Marine software: Which brands are most popular in search? Compare the marine software households and businesses choose. Share of Search among MarineTraffic, VesselFinder, Navionics, Signal Ocean, Windward and Kpler, the marine software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marine software - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: MarineTraffic, 86.9% ## Which brand is most popular in search among marine software worldwide? - In August 2026, MarineTraffic was the most searched among marine software worldwide, with an estimated 4.1M branded searches and 86.9% estimated Share of Search within this set. - VesselFinder is in 2nd place, 75.2 percentage points behind at 11.7% Share of Search. - Across the 11 months ending August 2026, MarineTraffic’s estimated Share of Search among marine software worldwide increased from 84.4% to 86.9%. - Across the 11 months ending August 2026, VesselFinder’s estimated Share of Search among marine software worldwide decreased from 13.9% to 11.7%. - Across the 11 months ending August 2026, MarineTraffic’s estimated Share of Search among marine software worldwide peaked at 89% in April 2026 and was lowest at 84.2% in June 2026. - Across the 11 months ending August 2026, VesselFinder’s estimated Share of Search among marine software worldwide peaked at 13.9% in December 2025 and was lowest at 9.8% in April 2026. - Across the 11 months ending August 2026, Navionics, Signal Ocean, Windward and Kpler held steady: their estimated Share of Search among marine software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [MarineTraffic vs VesselFinder: compare search popularity](/demand/global-en/compare/marinetraffic-vs-vesselfinder): 86.9% against 11.7% Share of Search. ## How did search popularity change for marine software worldwide in August 2026? - In August 2026, MarineTraffic gained estimated Share of Search among marine software worldwide, from 84.2% to 86.9%. - In August 2026, VesselFinder lost estimated Share of Search among marine software worldwide, from 13.8% to 11.7%. - In August 2026, Navionics lost estimated Share of Search among marine software worldwide, from 1.9% to 1.3%. - Estimated monthly branded searches for Kpler worldwide rose 250% over 11 measured months, from 20 to 70 in August 2026. - Estimated monthly branded searches for Windward worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MarineTraffic | 86.9% | 4.1M | +22.1% | MarineTraffic | | 2 | VesselFinder | 11.7% | 550K | 0.0% | VesselFinder | | 3 | Navionics | 1.3% | 60.5K | -18.2% | Navionics | | 4 | Signal Ocean | 0.09% | 4.4K | 0.0% | Signal Ocean | | 5 | Windward | 0.01% | 480 | -18.6% | Windward | | 6 | Kpler | <0.01% | 70 | +40.0% | Kpler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MarineTraffic | 2.7M | 84.4% | 1 | | Oct 2025 | VesselFinder | 450K | 13.9% | 2 | | Oct 2025 | Navionics | 49.5K | 1.5% | 3 | | Oct 2025 | Signal Ocean | 4.4K | 0.14% | 4 | | Oct 2025 | Windward | 720 | 0.02% | 5 | | Oct 2025 | Kpler | 20 | <0.01% | 6 | | Nov 2025 | MarineTraffic | 2.2M | 84.4% | 1 | | Nov 2025 | VesselFinder | 368K | 13.9% | 2 | | Nov 2025 | Navionics | 40.5K | 1.5% | 3 | | Nov 2025 | Signal Ocean | 3.6K | 0.14% | 4 | | Nov 2025 | Windward | 590 | 0.02% | 5 | | Nov 2025 | Kpler | 20 | <0.01% | 6 | | Dec 2025 | MarineTraffic | 2.2M | 84.4% | 1 | | Dec 2025 | VesselFinder | 368K | 13.9% | 2 | | Dec 2025 | Navionics | 40.5K | 1.5% | 3 | | Dec 2025 | Signal Ocean | 3.6K | 0.14% | 4 | | Dec 2025 | Windward | 480 | 0.02% | 5 | | Dec 2025 | Kpler | 20 | <0.01% | 6 | | Jan 2026 | MarineTraffic | 2.7M | 84.4% | 1 | | Jan 2026 | VesselFinder | 450K | 13.9% | 2 | | Jan 2026 | Navionics | 49.5K | 1.5% | 3 | | Jan 2026 | Signal Ocean | 4.4K | 0.14% | 4 | | Jan 2026 | Windward | 590 | 0.02% | 5 | | Jan 2026 | Kpler | 40 | <0.01% | 6 | | Feb 2026 | MarineTraffic | 2.7M | 86.6% | 1 | | Feb 2026 | VesselFinder | 368K | 11.6% | 2 | | Feb 2026 | Navionics | 49.5K | 1.6% | 3 | | Feb 2026 | Signal Ocean | 4.4K | 0.14% | 4 | | Feb 2026 | Windward | 590 | 0.02% | 5 | | Feb 2026 | Kpler | 30 | <0.01% | 6 | | Mar 2026 | MarineTraffic | 4.1M | 87.1% | 1 | | Mar 2026 | VesselFinder | 550K | 11.7% | 2 | | Mar 2026 | Navionics | 49.5K | 1.1% | 3 | | Mar 2026 | Signal Ocean | 5.4K | 0.11% | 4 | | Mar 2026 | Windward | 720 | 0.02% | 5 | | Mar 2026 | Kpler | 140 | <0.01% | 6 | | Apr 2026 | MarineTraffic | 5M | 89% | 1 | | Apr 2026 | VesselFinder | 550K | 9.8% | 2 | | Apr 2026 | Navionics | 60.5K | 1.1% | 3 | | Apr 2026 | Signal Ocean | 4.4K | 0.08% | 4 | | Apr 2026 | Windward | 720 | 0.01% | 5 | | Apr 2026 | Kpler | 140 | <0.01% | 6 | | May 2026 | MarineTraffic | 3.4M | 84.2% | 1 | | May 2026 | VesselFinder | 550K | 13.8% | 2 | | May 2026 | Navionics | 74K | 1.9% | 3 | | May 2026 | Signal Ocean | 4.4K | 0.11% | 4 | | May 2026 | Windward | 590 | 0.01% | 5 | | May 2026 | Kpler | 50 | <0.01% | 6 | | Jun 2026 | MarineTraffic | 3.4M | 84.2% | 1 | | Jun 2026 | VesselFinder | 550K | 13.8% | 2 | | Jun 2026 | Navionics | 74K | 1.9% | 3 | | Jun 2026 | Signal Ocean | 4.4K | 0.11% | 4 | | Jun 2026 | Windward | 590 | 0.01% | 5 | | Jun 2026 | Kpler | 70 | <0.01% | 6 | | Jul 2026 | MarineTraffic | 3.4M | 84.2% | 1 | | Jul 2026 | VesselFinder | 550K | 13.8% | 2 | | Jul 2026 | Navionics | 74K | 1.9% | 3 | | Jul 2026 | Signal Ocean | 4.4K | 0.11% | 4 | | Jul 2026 | Windward | 590 | 0.01% | 5 | | Jul 2026 | Kpler | 50 | <0.01% | 6 | | Aug 2026 | MarineTraffic | 4.1M | 86.9% | 1 | | Aug 2026 | VesselFinder | 550K | 11.7% | 2 | | Aug 2026 | Navionics | 60.5K | 1.3% | 3 | | Aug 2026 | Signal Ocean | 4.4K | 0.09% | 4 | | Aug 2026 | Windward | 480 | 0.01% | 5 | | Aug 2026 | Kpler | 70 | <0.01% | 6 | | Sep 2026 | Kpler | — | — | — | | Sep 2026 | MarineTraffic | — | — | — | | Sep 2026 | Navionics | — | — | — | | Sep 2026 | Signal Ocean | — | — | — | | Sep 2026 | VesselFinder | — | — | — | | Sep 2026 | Windward | — | — | — | ## What is being compared - **Kpler**: Measured on the search term “kpler shipping”. - **MarineTraffic**: Measured on the search term “marine traffic”. - **Navionics**: Measured on the search term “navionics”. - **Signal Ocean**: Measured on the search term “signal ocean”. - **VesselFinder**: Measured on the search term “vessel finder”. - **Windward**: Measured on the search term “windward shipping”. - [Kpler](/demand/global-en/brands/kpler) - [MarineTraffic](/demand/global-en/brands/marinetraffic) - [Navionics](/demand/global-en/brands/navionics) - [Signal Ocean](/demand/global-en/brands/signal-ocean) - [VesselFinder](/demand/global-en/brands/vesselfinder) - [Windward](/demand/global-en/brands/windward) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marine software worldwide? In August 2026, MarineTraffic was the most searched among marine software worldwide, with an estimated 4.1M branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Marine software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marine-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marine-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.