---
title: "Marine electronics brands: Which brands are most popular in search?"
description: "Compare the marine electronics brands shoppers choose between. Share of Search among Garmin, Lowrance, Raymarine, Simrad, B&G and Furuno, the marine electronics brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marine-electronics-brands"
publisher: "Brandwave"
---

# Marine electronics brands: Which brands are most popular in search?

Compare the marine electronics brands shoppers choose between. Share of Search among Garmin, Lowrance, Raymarine, Simrad, B&G and Furuno, the marine electronics brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marine electronics brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 98.6%

## Which brand is most popular in search among marine electronics brands worldwide?

- In August 2026, Garmin was the most searched among marine electronics brands worldwide, with an estimated 5.4M branded searches and 98.6% estimated Share of Search within this set.
- Lowrance is in 2nd place, 98 percentage points behind at 0.61% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among marine electronics brands worldwide increased from 98.1% to 98.6%.
- Across the 11 months ending August 2026, Lowrance, Raymarine, Simrad, B&G and Furuno held steady: their estimated Share of Search among marine electronics brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for marine electronics brands worldwide in August 2026?

- Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.
- Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 98.6% | 5.4M | +23.2% | Garmin |
| 2 | Lowrance | 0.61% | 33.1K | 0.0% | Lowrance |
| 3 | Raymarine | 0.41% | 22.2K | 0.0% | Raymarine |
| 4 | Simrad | 0.33% | 18.1K | 0.0% | Simrad |
| 5 | B&G | <0.01% | 210 | -19.2% | B&G |
| 6 | Furuno | <0.01% | 70 | -22.2% | Furuno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 98.1% | 1 |
| Oct 2025 | Lowrance | 33.1K | 0.89% | 2 |
| Oct 2025 | Raymarine | 22.2K | 0.6% | 3 |
| Oct 2025 | Simrad | 14.8K | 0.4% | 4 |
| Oct 2025 | B&G | 260 | <0.01% | 5 |
| Oct 2025 | Furuno | 70 | <0.01% | 6 |
| Nov 2025 | Garmin | 4.6M | 98.5% | 1 |
| Nov 2025 | Lowrance | 33.1K | 0.71% | 2 |
| Nov 2025 | Raymarine | 22.2K | 0.48% | 3 |
| Nov 2025 | Simrad | 14.8K | 0.32% | 4 |
| Nov 2025 | B&G | 260 | <0.01% | 5 |
| Nov 2025 | Furuno | 90 | <0.01% | 6 |
| Dec 2025 | Garmin | 4.4M | 98.7% | 1 |
| Dec 2025 | Lowrance | 27.1K | 0.61% | 2 |
| Dec 2025 | Raymarine | 18.1K | 0.41% | 3 |
| Dec 2025 | Simrad | 12.1K | 0.27% | 4 |
| Dec 2025 | B&G | 140 | <0.01% | 5 |
| Dec 2025 | Furuno | 90 | <0.01% | 6 |
| Jan 2026 | Garmin | 4.4M | 98.5% | 1 |
| Jan 2026 | Lowrance | 33.1K | 0.74% | 2 |
| Jan 2026 | Raymarine | 18.1K | 0.41% | 3 |
| Jan 2026 | Simrad | 14.8K | 0.33% | 4 |
| Jan 2026 | B&G | 170 | <0.01% | 5 |
| Jan 2026 | Furuno | 110 | <0.01% | 6 |
| Feb 2026 | Garmin | 3.6M | 98.2% | 1 |
| Feb 2026 | Lowrance | 33.1K | 0.91% | 2 |
| Feb 2026 | Raymarine | 18.1K | 0.5% | 3 |
| Feb 2026 | Simrad | 14.8K | 0.41% | 4 |
| Feb 2026 | B&G | 210 | <0.01% | 5 |
| Feb 2026 | Furuno | 90 | <0.01% | 6 |
| Mar 2026 | Garmin | 4.3M | 98.2% | 1 |
| Mar 2026 | Lowrance | 40.5K | 0.91% | 2 |
| Mar 2026 | Raymarine | 22.2K | 0.5% | 3 |
| Mar 2026 | Simrad | 14.8K | 0.33% | 4 |
| Mar 2026 | B&G | 210 | <0.01% | 5 |
| Mar 2026 | Furuno | 90 | <0.01% | 6 |
| Apr 2026 | Garmin | 4.4M | 98.4% | 1 |
| Apr 2026 | Lowrance | 33.1K | 0.75% | 2 |
| Apr 2026 | Raymarine | 22.2K | 0.5% | 3 |
| Apr 2026 | Simrad | 14.8K | 0.33% | 4 |
| Apr 2026 | B&G | 210 | <0.01% | 5 |
| Apr 2026 | Furuno | 70 | <0.01% | 6 |
| May 2026 | Garmin | 4.5M | 98.1% | 1 |
| May 2026 | Lowrance | 40.5K | 0.88% | 2 |
| May 2026 | Raymarine | 27.1K | 0.59% | 3 |
| May 2026 | Simrad | 18.1K | 0.39% | 4 |
| May 2026 | B&G | 260 | <0.01% | 5 |
| May 2026 | Furuno | 110 | <0.01% | 6 |
| Jun 2026 | Garmin | 4.4M | 98.2% | 1 |
| Jun 2026 | Lowrance | 40.5K | 0.91% | 2 |
| Jun 2026 | Raymarine | 22.2K | 0.5% | 3 |
| Jun 2026 | Simrad | 18.1K | 0.41% | 4 |
| Jun 2026 | B&G | 260 | <0.01% | 5 |
| Jun 2026 | Furuno | 90 | <0.01% | 6 |
| Jul 2026 | Garmin | 4.4M | 98.3% | 1 |
| Jul 2026 | Lowrance | 33.1K | 0.75% | 2 |
| Jul 2026 | Raymarine | 22.2K | 0.5% | 3 |
| Jul 2026 | Simrad | 18.1K | 0.41% | 4 |
| Jul 2026 | B&G | 260 | <0.01% | 5 |
| Jul 2026 | Furuno | 90 | <0.01% | 6 |
| Aug 2026 | Garmin | 5.4M | 98.6% | 1 |
| Aug 2026 | Lowrance | 33.1K | 0.61% | 2 |
| Aug 2026 | Raymarine | 22.2K | 0.41% | 3 |
| Aug 2026 | Simrad | 18.1K | 0.33% | 4 |
| Aug 2026 | B&G | 210 | <0.01% | 5 |
| Aug 2026 | Furuno | 70 | <0.01% | 6 |
| Sep 2026 | B&G | — | — | — |
| Sep 2026 | Furuno | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Lowrance | — | — | — |
| Sep 2026 | Raymarine | — | — | — |
| Sep 2026 | Simrad | — | — | — |

## What is being compared

- **B&G**: Measured on the search term “b and g marine”.
- **Furuno**: Measured on the search term “furuno nz”.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Lowrance**: Measured on the search term “lowrance”.
- **Raymarine**: Measured on the search term “raymarine”.
- **Simrad**: Measured on the search term “simrad”.

- [B&G](/demand/global-en/brands/b-g)
- [Furuno](/demand/global-en/brands/furuno)
- [Garmin](/demand/global-en/brands/garmin)
- [Lowrance](/demand/global-en/brands/lowrance)
- [Raymarine](/demand/global-en/brands/raymarine)
- [Simrad](/demand/global-en/brands/simrad)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marine electronics brands worldwide?

In August 2026, Garmin was the most searched among marine electronics brands worldwide, with an estimated 5.4M branded searches and 98.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marine electronics brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/marine-electronics-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marine-electronics-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.