---
title: "Marina management software: Which are searched most?"
description: "Compare the reservation and billing systems marinas run slips and moorings on. Share of Search among Dockwa, DockMaster, Harba, MarinaOffice, Molo and Snag-A-Slip, the marina management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/marina-management-software"
publisher: "Brandwave"
---

# Marina management software: Which are searched most?

Compare the reservation and billing systems marinas run slips and moorings on. Share of Search among Dockwa, DockMaster, Harba, MarinaOffice, Molo and Snag-A-Slip, the marina management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marina management software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dockwa, 50.5%

## Which brand is most popular in search among marina management software worldwide?

- In September 2026, Dockwa was the most searched among marina management software worldwide, with an estimated 8.1K branded searches, 50.5% of all searches for the six we track.
- DockMaster is in 2nd place, 32.4 percentage points behind at 18.1%.
- Across the 12 months ending September 2026, Dockwa’s share of searches among marina management software worldwide increased from 41.5% to 50.5%.
- Across the 12 months ending September 2026, Harba’s share of searches among marina management software worldwide decreased from 22.6% to 18.1%.
- Across the 12 months ending September 2026, Molo’s share of searches among marina management software worldwide increased from 1.3% to 2%.
- Across the 12 months ending September 2026, Snag-A-Slip’s share of searches among marina management software worldwide decreased from 6.3% to 1.3%.
- Across the 12 months ending September 2026, Dockwa’s share of searches among marina management software worldwide peaked at 63.8% in July 2026 and was lowest at 39.2% in December 2025.
- Across the 12 months ending September 2026, DockMaster’s share of searches among marina management software worldwide peaked at 22.1% in January 2026 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, Harba’s share of searches among marina management software worldwide peaked at 26.2% in November 2025 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, MarinaOffice’s share of searches among marina management software worldwide peaked at 11.7% in January 2026 and was lowest at 7.8% in August 2026.
- Across the 12 months ending September 2026, Molo’s share of searches among marina management software worldwide peaked at 4.3% in May 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending September 2026, Snag-A-Slip’s share of searches among marina management software worldwide peaked at 6.3% in October 2025 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, DockMaster rose from 3rd to 2nd among marina management software worldwide.
- Across the 12 months ending September 2026, Harba fell from 2nd to 3rd among marina management software worldwide.
- Across the 12 months ending September 2026, Molo rose from 6th to 5th among marina management software worldwide.
- Across the 12 months ending September 2026, Snag-A-Slip fell from 5th to 6th among marina management software worldwide.
- Across the 12 months ending September 2026, MarinaOffice held steady: its share of searches among marina management software worldwide moved less than 0.5 percentage points.

## Top marina management software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dockwa and DockMaster appeared every time. Dockwa was recommended most often, coming first in four out of five answers. DockMaster was second, and MarinaOffice was third. Harba, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dockwa | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DockMaster | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| MarinaOffice | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Molo | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Harba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Snag-A-Slip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about marina management software

- Asked ChatGPT "Which marina management software should I use?": 1. Dockwa, 2. DockMaster, 3. MarinaOffice
- Asked ChatGPT "What are the best marina management systems?": 1. Dockwa, 2. DockMaster, 3. MarinaOffice, 4. Molo
- Asked ChatGPT "What's the best marina software for slip reservations and billing?": 1. Dockwa, 2. MarinaOffice, 3. Molo, 4. DockMaster
- Searched Google, AI Overview "marina management software": 1. DockMaster, 2. Dockwa
- Searched Google, AI Overview "marina software": 1. Dockwa, 2. DockMaster

Not named in any answer: Harba and Snag-A-Slip.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Dockwa vs DockMaster: compare search popularity](/demand/global-en/compare/dockmaster-vs-dockwa): 50.5% against 18.1% Share of Search.
- [Dockwa vs Harba: compare search popularity](/demand/global-en/compare/dockwa-vs-harba): 50.5% against 18.1% Share of Search.
- [Dockwa vs MarinaOffice: compare search popularity](/demand/global-en/compare/dockwa-vs-marinaoffice): 50.5% against 10% Share of Search.
- [DockMaster vs Harba: compare search popularity](/demand/global-en/compare/dockmaster-vs-harba): 18.1% Share of Search each.
- [DockMaster vs MarinaOffice: compare search popularity](/demand/global-en/compare/dockmaster-vs-marinaoffice): 18.1% against 10% Share of Search.
- [Harba vs MarinaOffice: compare search popularity](/demand/global-en/compare/harba-vs-marinaoffice): 18.1% against 10% Share of Search.

## How did search popularity change for marina management software worldwide in September 2026?

- In September 2026, DockMaster gained share of searches among marina management software worldwide, from 14.2% to 18.1%.
- In September 2026, Harba gained share of searches among marina management software worldwide, from 14.2% to 18.1%.
- In September 2026, MarinaOffice gained share of searches among marina management software worldwide, from 7.8% to 10%.
- In September 2026, Dockwa lost share of searches among marina management software worldwide, from 59.1% to 50.5%.
- In September 2026, Molo lost share of searches among marina management software worldwide, from 3.5% to 2%.
- Estimated monthly branded searches for Snag-A-Slip worldwide fell 79% over 12 measured months, from 1K to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dockwa | 50.5% | 8.1K | -33.1% | Dockwa |
| 2 | DockMaster | 18.1% | 2.9K | 0.0% | DockMaster |
| 3 | Harba | 18.1% | 2.9K | 0.0% | Harba |
| 4 | MarinaOffice | 10% | 1.6K | 0.0% | MarinaOffice |
| 5 | Molo | 2% | 320 | -55.6% | Molo |
| 6 | Snag-A-Slip | 1.3% | 210 | -19.2% | Snag-A-Slip |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dockwa | 6.6K | 41.5% | 1 |
| Oct 2025 | Harba | 3.6K | 22.6% | 2 |
| Oct 2025 | DockMaster | 2.9K | 18.2% | 3 |
| Oct 2025 | MarinaOffice | 1.6K | 10.1% | 4 |
| Oct 2025 | Snag-A-Slip | 1K | 6.3% | 5 |
| Oct 2025 | Molo | 210 | 1.3% | 6 |
| Nov 2025 | Dockwa | 5.4K | 39.3% | 1 |
| Nov 2025 | Harba | 3.6K | 26.2% | 2 |
| Nov 2025 | DockMaster | 2.4K | 17.5% | 3 |
| Nov 2025 | MarinaOffice | 1.6K | 11.7% | 4 |
| Nov 2025 | Snag-A-Slip | 590 | 4.3% | 5 |
| Nov 2025 | Molo | 140 | 1% | 6 |
| Dec 2025 | Dockwa | 5.4K | 39.2% | 1 |
| Dec 2025 | Harba | 3.6K | 26.2% | 2 |
| Dec 2025 | DockMaster | 2.9K | 21.1% | 3 |
| Dec 2025 | MarinaOffice | 1.3K | 9.4% | 4 |
| Dec 2025 | Snag-A-Slip | 390 | 2.8% | 5 |
| Dec 2025 | Molo | 170 | 1.2% | 6 |
| Jan 2026 | Dockwa | 6.6K | 40.6% | 1 |
| Jan 2026 | DockMaster | 3.6K | 22.1% | 2 |
| Jan 2026 | Harba | 3.6K | 22.1% | 3 |
| Jan 2026 | MarinaOffice | 1.9K | 11.7% | 4 |
| Jan 2026 | Snag-A-Slip | 390 | 2.4% | 5 |
| Jan 2026 | Molo | 170 | 1% | 6 |
| Feb 2026 | Dockwa | 6.6K | 48.1% | 1 |
| Feb 2026 | Harba | 2.9K | 21.1% | 2 |
| Feb 2026 | DockMaster | 2.4K | 17.5% | 3 |
| Feb 2026 | MarinaOffice | 1.3K | 9.5% | 4 |
| Feb 2026 | Snag-A-Slip | 320 | 2.3% | 5 |
| Feb 2026 | Molo | 210 | 1.5% | 6 |
| Mar 2026 | Dockwa | 8.1K | 46.6% | 1 |
| Mar 2026 | Harba | 3.6K | 20.7% | 2 |
| Mar 2026 | DockMaster | 2.9K | 16.7% | 3 |
| Mar 2026 | MarinaOffice | 1.9K | 10.9% | 4 |
| Mar 2026 | Molo | 480 | 2.8% | 5 |
| Mar 2026 | Snag-A-Slip | 390 | 2.2% | 6 |
| Apr 2026 | Dockwa | 8.1K | 46.8% | 1 |
| Apr 2026 | Harba | 3.6K | 20.8% | 2 |
| Apr 2026 | DockMaster | 2.9K | 16.8% | 3 |
| Apr 2026 | MarinaOffice | 1.9K | 11% | 4 |
| Apr 2026 | Molo | 480 | 2.8% | 5 |
| Apr 2026 | Snag-A-Slip | 320 | 1.8% | 6 |
| May 2026 | Dockwa | 9.9K | 48.8% | 1 |
| May 2026 | DockMaster | 3.6K | 17.8% | 2 |
| May 2026 | Harba | 3.6K | 17.8% | 3 |
| May 2026 | MarinaOffice | 1.9K | 9.4% | 4 |
| May 2026 | Molo | 880 | 4.3% | 5 |
| May 2026 | Snag-A-Slip | 390 | 1.9% | 6 |
| Jun 2026 | Dockwa | 12.1K | 57.4% | 1 |
| Jun 2026 | DockMaster | 2.9K | 13.8% | 2 |
| Jun 2026 | Harba | 2.9K | 13.8% | 3 |
| Jun 2026 | MarinaOffice | 1.9K | 9% | 4 |
| Jun 2026 | Molo | 880 | 4.2% | 5 |
| Jun 2026 | Snag-A-Slip | 390 | 1.9% | 6 |
| Jul 2026 | Dockwa | 14.8K | 63.8% | 1 |
| Jul 2026 | DockMaster | 2.9K | 12.5% | 2 |
| Jul 2026 | Harba | 2.9K | 12.5% | 3 |
| Jul 2026 | MarinaOffice | 1.9K | 8.2% | 4 |
| Jul 2026 | Molo | 390 | 1.7% | 5 |
| Jul 2026 | Snag-A-Slip | 320 | 1.4% | 6 |
| Aug 2026 | Dockwa | 12.1K | 59.1% | 1 |
| Aug 2026 | DockMaster | 2.9K | 14.2% | 2 |
| Aug 2026 | Harba | 2.9K | 14.2% | 3 |
| Aug 2026 | MarinaOffice | 1.6K | 7.8% | 4 |
| Aug 2026 | Molo | 720 | 3.5% | 5 |
| Aug 2026 | Snag-A-Slip | 260 | 1.3% | 6 |
| Sep 2026 | Dockwa | 8.1K | 50.5% | 1 |
| Sep 2026 | DockMaster | 2.9K | 18.1% | 2 |
| Sep 2026 | Harba | 2.9K | 18.1% | 3 |
| Sep 2026 | MarinaOffice | 1.6K | 10% | 4 |
| Sep 2026 | Molo | 320 | 2% | 5 |
| Sep 2026 | Snag-A-Slip | 210 | 1.3% | 6 |

## What is being compared

- **DockMaster**: Measured on the search term “dockmaster”.
- **Dockwa**: Measured on the search term “dockwa”.
- **Harba**: Measured on the search term “harba”.
- **MarinaOffice**: Measured on the search term “marinaoffice”.
- **Molo**: Measured on the search term “molo marina”.
- **Snag-A-Slip**: Measured on the search term “snag a slip”.

- [DockMaster](/demand/global-en/brands/dockmaster)
- [Dockwa](/demand/global-en/brands/dockwa)
- [Harba](/demand/global-en/brands/harba)
- [MarinaOffice](/demand/global-en/brands/marinaoffice)
- [Molo](/demand/global-en/brands/molo-marina)
- [Snag-A-Slip](/demand/global-en/brands/snag-a-slip)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marina management software worldwide?

In September 2026, Dockwa was the most searched among marina management software worldwide, with an estimated 8.1K branded searches, 50.5% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Marina management software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/marina-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/marina-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.