---
title: "Managed detection and response platforms: Which brands are most popular in search?"
description: "Compare the providers that monitor for threats on a business's behalf. Share of Search among CrowdStrike, Arctic Wolf, Huntress, Red Canary and Expel, the managed detection and response platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/managed-detection-and-response-platforms"
publisher: "Brandwave"
---

# Managed detection and response platforms: Which brands are most popular in search?

Compare the providers that monitor for threats on a business's behalf. Share of Search among CrowdStrike, Arctic Wolf, Huntress, Red Canary and Expel, the managed detection and response platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Managed detection and response platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CrowdStrike, 63.2%

## Which brand is most popular in search among managed detection and response platforms worldwide?

- In August 2026, CrowdStrike was the most searched among managed detection and response platforms worldwide, with an estimated 271K branded searches and 63.2% estimated Share of Search within this set.
- Arctic Wolf is in 2nd place, 42.1 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among managed detection and response platforms worldwide peaked at 64.7% in March 2026 and was lowest at 55.4% in December 2025.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among managed detection and response platforms worldwide peaked at 27.4% in December 2025 and was lowest at 17.3% in July 2026.
- Across the 11 months ending August 2026, Huntress’ estimated Share of Search among managed detection and response platforms worldwide peaked at 17.3% in July 2026 and was lowest at 12% in March 2026.
- Across the 11 months ending August 2026, CrowdStrike, Arctic Wolf, Huntress, Red Canary and Expel held steady: their estimated Share of Search among managed detection and response platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CrowdStrike vs Arctic Wolf: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-crowdstrike): 63.2% against 21.1% Share of Search.
- [CrowdStrike vs Huntress: compare search popularity](/demand/global-en/compare/crowdstrike-vs-huntress): 63.2% against 14.1% Share of Search.
- [Arctic Wolf vs Huntress: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-huntress): 21.1% against 14.1% Share of Search.

## How did search popularity change for managed detection and response platforms worldwide in August 2026?

- In August 2026, Arctic Wolf gained estimated Share of Search among managed detection and response platforms worldwide, from 17.3% to 21.1%.
- In August 2026, Huntress lost estimated Share of Search among managed detection and response platforms worldwide, from 17.3% to 14.1%.
- In August 2026, CrowdStrike lost estimated Share of Search among managed detection and response platforms worldwide, from 63.8% to 63.2%.
- Estimated monthly branded searches for Expel worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
- Estimated monthly branded searches for Red Canary worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CrowdStrike | 63.2% | 271K | -0.5% | CrowdStrike |
| 2 | Arctic Wolf | 21.1% | 90.5K | +22.3% | Arctic Wolf |
| 3 | Huntress | 14.1% | 60.5K | -18.2% | Huntress |
| 4 | Red Canary | 1.5% | 6.6K | 0.0% | Red Canary |
| 5 | Expel | 0.04% | 170 | 0.0% | Expel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CrowdStrike | 327K | 62.8% | 1 |
| Oct 2025 | Arctic Wolf | 110K | 21.1% | 2 |
| Oct 2025 | Huntress | 74K | 14.2% | 3 |
| Oct 2025 | Red Canary | 9.9K | 1.9% | 4 |
| Oct 2025 | Expel | 260 | 0.05% | 5 |
| Nov 2025 | CrowdStrike | 268K | 58.2% | 1 |
| Nov 2025 | Arctic Wolf | 110K | 23.9% | 2 |
| Nov 2025 | Huntress | 74K | 16.1% | 3 |
| Nov 2025 | Red Canary | 8.1K | 1.8% | 4 |
| Nov 2025 | Expel | 170 | 0.04% | 5 |
| Dec 2025 | CrowdStrike | 222K | 55.4% | 1 |
| Dec 2025 | Arctic Wolf | 110K | 27.4% | 2 |
| Dec 2025 | Huntress | 60.5K | 15.1% | 3 |
| Dec 2025 | Red Canary | 8.1K | 2% | 4 |
| Dec 2025 | Expel | 170 | 0.04% | 5 |
| Jan 2026 | CrowdStrike | 272K | 58.6% | 1 |
| Jan 2026 | Arctic Wolf | 110K | 23.7% | 2 |
| Jan 2026 | Huntress | 74K | 15.9% | 3 |
| Jan 2026 | Red Canary | 8.1K | 1.7% | 4 |
| Jan 2026 | Expel | 170 | 0.04% | 5 |
| Feb 2026 | CrowdStrike | 272K | 60.4% | 1 |
| Feb 2026 | Arctic Wolf | 110K | 24.4% | 2 |
| Feb 2026 | Huntress | 60.5K | 13.4% | 3 |
| Feb 2026 | Red Canary | 8.1K | 1.8% | 4 |
| Feb 2026 | Expel | 170 | 0.04% | 5 |
| Mar 2026 | CrowdStrike | 327K | 64.7% | 1 |
| Mar 2026 | Arctic Wolf | 110K | 21.7% | 2 |
| Mar 2026 | Huntress | 60.5K | 12% | 3 |
| Mar 2026 | Red Canary | 8.1K | 1.6% | 4 |
| Mar 2026 | Expel | 210 | 0.04% | 5 |
| Apr 2026 | CrowdStrike | 272K | 62.8% | 1 |
| Apr 2026 | Arctic Wolf | 90.5K | 20.9% | 2 |
| Apr 2026 | Huntress | 60.5K | 14% | 3 |
| Apr 2026 | Red Canary | 9.9K | 2.3% | 4 |
| Apr 2026 | Expel | 210 | 0.05% | 5 |
| May 2026 | CrowdStrike | 273K | 58.7% | 1 |
| May 2026 | Arctic Wolf | 110K | 23.6% | 2 |
| May 2026 | Huntress | 74K | 15.9% | 3 |
| May 2026 | Red Canary | 8.1K | 1.7% | 4 |
| May 2026 | Expel | 170 | 0.04% | 5 |
| Jun 2026 | CrowdStrike | 274K | 61.3% | 1 |
| Jun 2026 | Arctic Wolf | 90.5K | 20.3% | 2 |
| Jun 2026 | Huntress | 74K | 16.6% | 3 |
| Jun 2026 | Red Canary | 8.1K | 1.8% | 4 |
| Jun 2026 | Expel | 210 | 0.05% | 5 |
| Jul 2026 | CrowdStrike | 273K | 63.8% | 1 |
| Jul 2026 | Arctic Wolf | 74K | 17.3% | 2 |
| Jul 2026 | Huntress | 74K | 17.3% | 3 |
| Jul 2026 | Red Canary | 6.6K | 1.5% | 4 |
| Jul 2026 | Expel | 170 | 0.04% | 5 |
| Aug 2026 | CrowdStrike | 271K | 63.2% | 1 |
| Aug 2026 | Arctic Wolf | 90.5K | 21.1% | 2 |
| Aug 2026 | Huntress | 60.5K | 14.1% | 3 |
| Aug 2026 | Red Canary | 6.6K | 1.5% | 4 |
| Aug 2026 | Expel | 170 | 0.04% | 5 |
| Sep 2026 | Arctic Wolf | — | — | — |
| Sep 2026 | CrowdStrike | — | — | — |
| Sep 2026 | Expel | — | — | — |
| Sep 2026 | Huntress | — | — | — |
| Sep 2026 | Red Canary | — | — | — |

## What is being compared

- **Arctic Wolf**: Measured on the search term “arctic wolf”.
- **CrowdStrike**: Measured on the search terms “antivirus crowdstrike”, “crowdstrike”, “crowdstrike antivirus”, “crowdstrike app”, “crowdstrike com”, “crowdstrike endpoint security”, “crowdstrike falcon”, “crowdstrike software” and “endpoint security crowdstrike”, summed into one figure.
- **Expel**: Measured on the search term “expel security”.
- **Huntress**: Measured on the search term “huntress”.
- **Red Canary**: Measured on the search term “red canary”.

- [Arctic Wolf](/demand/global-en/brands/arctic-wolf)
- [CrowdStrike](/demand/global-en/brands/crowdstrike)
- [Expel](/demand/global-en/brands/expel-security)
- [Huntress](/demand/global-en/brands/huntress)
- [Red Canary](/demand/global-en/brands/red-canary)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among managed detection and response platforms worldwide?

In August 2026, CrowdStrike was the most searched among managed detection and response platforms worldwide, with an estimated 271K branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Managed detection and response platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/managed-detection-and-response-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/managed-detection-and-response-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
