---
title: "Malt drinks: Which brands are most popular in search?"
description: "Compare the malt drinks shoppers choose between. Share of Search among Milo, Ovaltine, Boost, Complan, Horlicks and Bournvita, the malt drinks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/malt-drinks"
publisher: "Brandwave"
---

# Malt drinks: Which brands are most popular in search?

Compare the malt drinks shoppers choose between. Share of Search among Milo, Ovaltine, Boost, Complan, Horlicks and Bournvita, the malt drinks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Malt drinks
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Milo, 82%

## Which brand is most popular in search among malt drinks worldwide?

- In August 2026, Milo was the most searched among malt drinks worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set.
- Ovaltine is in 2nd place, 68.5 percentage points behind at 13.5% Share of Search.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide increased from 73.3% to 82%.
- Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide decreased from 21.9% to 13.5%.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide peaked at 84.8% in June 2026 and was lowest at 70.4% in December 2025.
- Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide peaked at 25.7% in December 2025 and was lowest at 11.4% in June 2026.
- Across the 11 months ending August 2026, Boost’s estimated Share of Search among malt drinks worldwide peaked at 4.4% in October 2025 and was lowest at 3.3% in July 2026.
- Across the 11 months ending August 2026, Boost, Complan, Horlicks and Bournvita held steady: their estimated Share of Search among malt drinks worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Milo vs Ovaltine: compare search popularity](/demand/global-en/compare/milo-vs-ovaltine): 82% against 13.5% Share of Search.
- [Milo vs Boost: compare search popularity](/demand/global-en/compare/boost-drink-vs-milo): 82% against 4.1% Share of Search.
- [Ovaltine vs Boost: compare search popularity](/demand/global-en/compare/boost-drink-vs-ovaltine): 13.5% against 4.1% Share of Search.

## How did search popularity change for malt drinks worldwide in August 2026?

- In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%.
- In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%.
- Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Milo | 82% | 1M | 0.0% | Nestlé |
| 2 | Ovaltine | 13.5% | 165K | 0.0% | Ovaltine |
| 3 | Boost | 4.1% | 49.5K | +22.2% | Boost |
| 4 | Complan | 0.3% | 3.6K | 0.0% | Complan |
| 5 | Horlicks | 0.08% | 1K | 0.0% | Horlicks |
| 6 | Bournvita | <0.01% | 10 | 0.0% | Bournvita |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milo | 673K | 73.3% | 1 |
| Oct 2025 | Ovaltine | 201K | 21.9% | 2 |
| Oct 2025 | Boost | 40.5K | 4.4% | 3 |
| Oct 2025 | Complan | 2.9K | 0.32% | 4 |
| Oct 2025 | Horlicks | 880 | 0.1% | 5 |
| Oct 2025 | Bournvita | 10 | <0.01% | 6 |
| Nov 2025 | Milo | 673K | 73.9% | 1 |
| Nov 2025 | Ovaltine | 201K | 22.1% | 2 |
| Nov 2025 | Boost | 33.1K | 3.6% | 3 |
| Nov 2025 | Complan | 2.9K | 0.32% | 4 |
| Nov 2025 | Horlicks | 880 | 0.1% | 5 |
| Nov 2025 | Bournvita | 20 | <0.01% | 6 |
| Dec 2025 | Milo | 673K | 70.4% | 1 |
| Dec 2025 | Ovaltine | 246K | 25.7% | 2 |
| Dec 2025 | Boost | 33.1K | 3.5% | 3 |
| Dec 2025 | Complan | 2.9K | 0.3% | 4 |
| Dec 2025 | Horlicks | 1K | 0.1% | 5 |
| Dec 2025 | Bournvita | 10 | <0.01% | 6 |
| Jan 2026 | Milo | 823K | 76.9% | 1 |
| Jan 2026 | Ovaltine | 201K | 18.8% | 2 |
| Jan 2026 | Boost | 40.5K | 3.8% | 3 |
| Jan 2026 | Complan | 3.6K | 0.34% | 4 |
| Jan 2026 | Horlicks | 1.6K | 0.15% | 5 |
| Jan 2026 | Bournvita | 10 | <0.01% | 6 |
| Feb 2026 | Milo | 823K | 79.7% | 1 |
| Feb 2026 | Ovaltine | 165K | 16% | 2 |
| Feb 2026 | Boost | 40.5K | 3.9% | 3 |
| Feb 2026 | Complan | 2.9K | 0.28% | 4 |
| Feb 2026 | Horlicks | 1.6K | 0.15% | 5 |
| Feb 2026 | Bournvita | 10 | <0.01% | 6 |
| Mar 2026 | Milo | 823K | 79.6% | 1 |
| Mar 2026 | Ovaltine | 165K | 16% | 2 |
| Mar 2026 | Boost | 40.5K | 3.9% | 3 |
| Mar 2026 | Complan | 3.6K | 0.35% | 4 |
| Mar 2026 | Horlicks | 1.3K | 0.13% | 5 |
| Mar 2026 | Bournvita | 10 | <0.01% | 6 |
| Apr 2026 | Milo | 823K | 82.1% | 1 |
| Apr 2026 | Ovaltine | 135K | 13.5% | 2 |
| Apr 2026 | Boost | 40.5K | 4% | 3 |
| Apr 2026 | Complan | 2.9K | 0.29% | 4 |
| Apr 2026 | Horlicks | 1K | 0.1% | 5 |
| Apr 2026 | Bournvita | 20 | <0.01% | 6 |
| May 2026 | Milo | 823K | 79.7% | 1 |
| May 2026 | Ovaltine | 165K | 16% | 2 |
| May 2026 | Boost | 40.5K | 3.9% | 3 |
| May 2026 | Complan | 2.9K | 0.28% | 4 |
| May 2026 | Horlicks | 880 | 0.09% | 5 |
| May 2026 | Bournvita | 10 | <0.01% | 6 |
| Jun 2026 | Milo | 1M | 84.8% | 1 |
| Jun 2026 | Ovaltine | 135K | 11.4% | 2 |
| Jun 2026 | Boost | 40.5K | 3.4% | 3 |
| Jun 2026 | Complan | 2.9K | 0.25% | 4 |
| Jun 2026 | Horlicks | 1K | 0.08% | 5 |
| Jun 2026 | Bournvita | 20 | <0.01% | 6 |
| Jul 2026 | Milo | 1M | 82.6% | 1 |
| Jul 2026 | Ovaltine | 165K | 13.6% | 2 |
| Jul 2026 | Boost | 40.5K | 3.3% | 3 |
| Jul 2026 | Complan | 3.6K | 0.3% | 4 |
| Jul 2026 | Horlicks | 1K | 0.08% | 5 |
| Jul 2026 | Bournvita | 10 | <0.01% | 6 |
| Aug 2026 | Milo | 1M | 82% | 1 |
| Aug 2026 | Ovaltine | 165K | 13.5% | 2 |
| Aug 2026 | Boost | 49.5K | 4.1% | 3 |
| Aug 2026 | Complan | 3.6K | 0.3% | 4 |
| Aug 2026 | Horlicks | 1K | 0.08% | 5 |
| Aug 2026 | Bournvita | 10 | <0.01% | 6 |
| Sep 2026 | Boost | — | — | — |
| Sep 2026 | Bournvita | — | — | — |
| Sep 2026 | Complan | — | — | — |
| Sep 2026 | Horlicks | — | — | — |
| Sep 2026 | Milo | — | — | — |
| Sep 2026 | Ovaltine | — | — | — |

## What is being compared

- **Boost**: Measured on the search term “boost drink”.
- **Bournvita**: Measured on the search term “bournvita malt”.
- **Complan**: Measured on the search term “complan shake”.
- **Horlicks**: Measured on the search term “horlicks malt”.
- **Milo**: Measured on the search term “milo”.
- **Ovaltine**: Measured on the search term “ovaltine”.

- [Boost](/demand/global-en/brands/boost-drink)
- [Bournvita](/demand/global-en/brands/bournvita)
- [Complan](/demand/global-en/brands/complan)
- [Horlicks](/demand/global-en/brands/horlicks)
- [Milo](/demand/global-en/brands/milo)
- [Ovaltine](/demand/global-en/brands/ovaltine)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among malt drinks worldwide?

In August 2026, Milo was the most searched among malt drinks worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Malt drinks: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/malt-drinks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/malt-drinks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.