---
title: "Makeup brush brands: Which brands are most popular in search?"
description: "Compare the makeup brush brands people buy. Share of Search among MAC, Real Techniques, EcoTools, Sigma Beauty and Morphe, the makeup brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/makeup-brush-brands"
publisher: "Brandwave"
---

# Makeup brush brands: Which brands are most popular in search?

Compare the makeup brush brands people buy. Share of Search among MAC, Real Techniques, EcoTools, Sigma Beauty and Morphe, the makeup brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Makeup brush brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: MAC, 43.9%

## Which brand is most popular in search among makeup brush brands worldwide?

- In August 2026, MAC was the most searched among makeup brush brands worldwide, with an estimated 74K branded searches and 43.9% estimated Share of Search within this set.
- Real Techniques is in 2nd place, 8 percentage points behind at 35.9% Share of Search.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide increased from 39% to 43.9%.
- Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide decreased from 39% to 35.9%.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide decreased from 17.5% to 16.1%.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide peaked at 43.9% in May 2026 and was lowest at 39% in October 2025.
- Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide peaked at 42.7% in December 2025 and was lowest at 34.4% in March 2026.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide peaked at 18.8% in June 2026 and was lowest at 10.5% in December 2025.
- Across the 11 months ending August 2026, Sigma Beauty’s estimated Share of Search among makeup brush brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Sigma Beauty and Morphe held steady: their estimated Share of Search among makeup brush brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [MAC vs Real Techniques: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-real-techniques): 43.9% against 35.9% Share of Search.
- [MAC vs EcoTools: compare search popularity](/demand/global-en/compare/ecotools-vs-mac-cosmetics): 43.9% against 16.1% Share of Search.
- [MAC vs Sigma Beauty: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-sigma-beauty): 43.9% against 3.9% Share of Search.
- [Real Techniques vs EcoTools: compare search popularity](/demand/global-en/compare/ecotools-vs-real-techniques): 35.9% against 16.1% Share of Search.
- [Real Techniques vs Sigma Beauty: compare search popularity](/demand/global-en/compare/real-techniques-vs-sigma-beauty): 35.9% against 3.9% Share of Search.
- [EcoTools vs Sigma Beauty: compare search popularity](/demand/global-en/compare/ecotools-vs-sigma-beauty): 16.1% against 3.9% Share of Search.

## How did search popularity change for makeup brush brands worldwide in August 2026?

- Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MAC | 43.9% | 74K | 0.0% | MAC |
| 2 | Real Techniques | 35.9% | 60.5K | 0.0% | Real Techniques |
| 3 | EcoTools | 16.1% | 27.1K | 0.0% | EcoTools |
| 4 | Sigma Beauty | 3.9% | 6.6K | 0.0% | Sigma Beauty |
| 5 | Morphe | 0.19% | 320 | +23.1% | Morphe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MAC | 74K | 39% | 1 |
| Oct 2025 | Real Techniques | 74K | 39% | 2 |
| Oct 2025 | EcoTools | 33.1K | 17.5% | 3 |
| Oct 2025 | Sigma Beauty | 8.1K | 4.3% | 4 |
| Oct 2025 | Morphe | 390 | 0.21% | 5 |
| Nov 2025 | MAC | 110K | 41.7% | 1 |
| Nov 2025 | Real Techniques | 110K | 41.7% | 2 |
| Nov 2025 | EcoTools | 33.1K | 12.6% | 3 |
| Nov 2025 | Sigma Beauty | 9.9K | 3.8% | 4 |
| Nov 2025 | Morphe | 480 | 0.18% | 5 |
| Dec 2025 | MAC | 110K | 42.7% | 1 |
| Dec 2025 | Real Techniques | 110K | 42.7% | 2 |
| Dec 2025 | EcoTools | 27.1K | 10.5% | 3 |
| Dec 2025 | Sigma Beauty | 9.9K | 3.8% | 4 |
| Dec 2025 | Morphe | 390 | 0.15% | 5 |
| Jan 2026 | MAC | 74K | 40.3% | 1 |
| Jan 2026 | Real Techniques | 74K | 40.3% | 2 |
| Jan 2026 | EcoTools | 27.1K | 14.8% | 3 |
| Jan 2026 | Sigma Beauty | 8.1K | 4.4% | 4 |
| Jan 2026 | Morphe | 390 | 0.21% | 5 |
| Feb 2026 | MAC | 74K | 43.9% | 1 |
| Feb 2026 | Real Techniques | 60.5K | 35.9% | 2 |
| Feb 2026 | EcoTools | 27.1K | 16.1% | 3 |
| Feb 2026 | Sigma Beauty | 6.6K | 3.9% | 4 |
| Feb 2026 | Morphe | 260 | 0.15% | 5 |
| Mar 2026 | MAC | 74K | 42.1% | 1 |
| Mar 2026 | Real Techniques | 60.5K | 34.4% | 2 |
| Mar 2026 | EcoTools | 33.1K | 18.8% | 3 |
| Mar 2026 | Sigma Beauty | 8.1K | 4.6% | 4 |
| Mar 2026 | Morphe | 260 | 0.15% | 5 |
| Apr 2026 | MAC | 74K | 43.5% | 1 |
| Apr 2026 | Real Techniques | 60.5K | 35.6% | 2 |
| Apr 2026 | EcoTools | 27.1K | 15.9% | 3 |
| Apr 2026 | Sigma Beauty | 8.1K | 4.8% | 4 |
| Apr 2026 | Morphe | 260 | 0.15% | 5 |
| May 2026 | MAC | 74K | 43.9% | 1 |
| May 2026 | Real Techniques | 60.5K | 35.9% | 2 |
| May 2026 | EcoTools | 27.1K | 16.1% | 3 |
| May 2026 | Sigma Beauty | 6.6K | 3.9% | 4 |
| May 2026 | Morphe | 210 | 0.12% | 5 |
| Jun 2026 | MAC | 60.5K | 42% | 1 |
| Jun 2026 | Real Techniques | 49.5K | 34.4% | 2 |
| Jun 2026 | EcoTools | 27.1K | 18.8% | 3 |
| Jun 2026 | Sigma Beauty | 6.6K | 4.6% | 4 |
| Jun 2026 | Morphe | 260 | 0.18% | 5 |
| Jul 2026 | MAC | 74K | 43.9% | 1 |
| Jul 2026 | Real Techniques | 60.5K | 35.9% | 2 |
| Jul 2026 | EcoTools | 27.1K | 16.1% | 3 |
| Jul 2026 | Sigma Beauty | 6.6K | 3.9% | 4 |
| Jul 2026 | Morphe | 260 | 0.15% | 5 |
| Aug 2026 | MAC | 74K | 43.9% | 1 |
| Aug 2026 | Real Techniques | 60.5K | 35.9% | 2 |
| Aug 2026 | EcoTools | 27.1K | 16.1% | 3 |
| Aug 2026 | Sigma Beauty | 6.6K | 3.9% | 4 |
| Aug 2026 | Morphe | 320 | 0.19% | 5 |
| Sep 2026 | EcoTools | — | — | — |
| Sep 2026 | MAC | — | — | — |
| Sep 2026 | Morphe | — | — | — |
| Sep 2026 | Real Techniques | — | — | — |
| Sep 2026 | Sigma Beauty | — | — | — |

## What is being compared

- **EcoTools**: Measured on the search term “ecotools”.
- **MAC**: Measured on the search term “mac makeup”.
- **Morphe**: Measured on the search term “morphe nz”.
- **Real Techniques**: Measured on the search term “real techniques”.
- **Sigma Beauty**: Measured on the search term “sigma beauty”.

- [EcoTools](/demand/global-en/brands/ecotools)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Morphe](/demand/global-en/brands/morphe)
- [Real Techniques](/demand/global-en/brands/real-techniques)
- [Sigma Beauty](/demand/global-en/brands/sigma-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among makeup brush brands worldwide?

In August 2026, MAC was the most searched among makeup brush brands worldwide, with an estimated 74K branded searches and 43.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Makeup brush brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/makeup-brush-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/makeup-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.