---
title: "Make up remover: Which brands are most popular in search?"
description: "Compare the make up remover shoppers choose between. Share of Search among Clinique, Neutrogena, Nivea, Bioderma, Garnier and Simple, the make up remover Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/make-up-remover"
publisher: "Brandwave"
---

# Make up remover: Which brands are most popular in search?

Compare the make up remover shoppers choose between. Share of Search among Clinique, Neutrogena, Nivea, Bioderma, Garnier and Simple, the make up remover Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Make up remover
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Clinique, 21.5%

## Which brand is most popular in search among make up remover worldwide?

- Clinique, Neutrogena and Nivea share the highest estimated Share of Search among make up remover worldwide, at 21.5% in August 2026.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among make up remover worldwide decreased from 27.1% to 21.5%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
- Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among make up remover worldwide decreased from 18.1% to 17.6%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among make up remover worldwide decreased from 18.1% to 17.6%.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among make up remover worldwide peaked at 34.1% in November 2025 and was lowest at 21.5% in August 2026.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide peaked at 21.5% in August 2026 and was lowest at 14.7% in July 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide peaked at 26.9% in July 2026 and was lowest at 17.4% in March 2026.
- Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among make up remover worldwide peaked at 21.3% in March 2026 and was lowest at 17.6% in August 2026.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among make up remover worldwide peaked at 19.8% in June 2026 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Neutrogena rose from 4th to 2nd among make up remover worldwide.
- Across the 11 months ending August 2026, Nivea rose from 5th to 3rd among make up remover worldwide.
- Across the 11 months ending August 2026, Bioderma fell from 2nd to 4th among make up remover worldwide.
- Across the 11 months ending August 2026, Garnier fell from 3rd to 5th among make up remover worldwide.
- Across the 11 months ending August 2026, Simple held steady: its estimated Share of Search among make up remover worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Clinique vs Neutrogena: compare search popularity](/demand/global-en/compare/clinique-vs-neutrogena): 21.5% Share of Search each.
- [Clinique vs Nivea: compare search popularity](/demand/global-en/compare/clinique-vs-nivea): 21.5% Share of Search each.
- [Clinique vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-clinique): 21.5% against 17.6% Share of Search.
- [Clinique vs Garnier: compare search popularity](/demand/global-en/compare/clinique-vs-garnier): 21.5% against 17.6% Share of Search.
- [Neutrogena vs Nivea: compare search popularity](/demand/global-en/compare/neutrogena-vs-nivea): 21.5% Share of Search each.
- [Neutrogena vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-neutrogena): 21.5% against 17.6% Share of Search.
- [Neutrogena vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-neutrogena): 21.5% against 17.6% Share of Search.
- [Nivea vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-nivea): 21.5% against 17.6% Share of Search.
- [Nivea vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-nivea): 21.5% against 17.6% Share of Search.
- [Bioderma vs Garnier: compare search popularity](/demand/global-en/compare/bioderma-vs-garnier): 17.6% Share of Search each.

## How did search popularity change for make up remover worldwide in August 2026?

- In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.
- In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%.
- In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.
- Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clinique | 21.5% | 673K | 0.0% | Clinique |
| 2 | Neutrogena | 21.5% | 673K | +49.6% | Neutrogena |
| 3 | Nivea | 21.5% | 673K | -18.2% | Nivea |
| 4 | Bioderma | 17.6% | 550K | 0.0% | Bioderma |
| 5 | Garnier | 17.6% | 550K | 0.0% | Garnier |
| 6 | Simple | 0.39% | 12.1K | 0.0% | Simple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Clinique | 823K | 27.1% | 1 |
| Oct 2025 | Bioderma | 550K | 18.1% | 2 |
| Oct 2025 | Garnier | 550K | 18.1% | 3 |
| Oct 2025 | Neutrogena | 550K | 18.1% | 4 |
| Oct 2025 | Nivea | 550K | 18.1% | 5 |
| Oct 2025 | Simple | 12.1K | 0.4% | 6 |
| Nov 2025 | Clinique | 1.2M | 34.1% | 1 |
| Nov 2025 | Bioderma | 673K | 18.8% | 2 |
| Nov 2025 | Nivea | 673K | 18.8% | 3 |
| Nov 2025 | Neutrogena | 550K | 15.4% | 4 |
| Nov 2025 | Garnier | 450K | 12.6% | 5 |
| Nov 2025 | Simple | 14.8K | 0.41% | 6 |
| Dec 2025 | Clinique | 1M | 32.1% | 1 |
| Dec 2025 | Bioderma | 550K | 17.7% | 2 |
| Dec 2025 | Neutrogena | 550K | 17.7% | 3 |
| Dec 2025 | Nivea | 550K | 17.7% | 4 |
| Dec 2025 | Garnier | 450K | 14.5% | 5 |
| Dec 2025 | Simple | 12.1K | 0.39% | 6 |
| Jan 2026 | Clinique | 823K | 25.9% | 1 |
| Jan 2026 | Bioderma | 673K | 21.2% | 2 |
| Jan 2026 | Nivea | 673K | 21.2% | 3 |
| Jan 2026 | Neutrogena | 550K | 17.3% | 4 |
| Jan 2026 | Garnier | 450K | 14.1% | 5 |
| Jan 2026 | Simple | 12.1K | 0.38% | 6 |
| Feb 2026 | Clinique | 673K | 24.2% | 1 |
| Feb 2026 | Bioderma | 550K | 19.7% | 2 |
| Feb 2026 | Neutrogena | 550K | 19.7% | 3 |
| Feb 2026 | Nivea | 550K | 19.7% | 4 |
| Feb 2026 | Garnier | 450K | 16.2% | 5 |
| Feb 2026 | Simple | 12.1K | 0.43% | 6 |
| Mar 2026 | Clinique | 823K | 26.1% | 1 |
| Mar 2026 | Bioderma | 673K | 21.3% | 2 |
| Mar 2026 | Garnier | 550K | 17.4% | 3 |
| Mar 2026 | Neutrogena | 550K | 17.4% | 4 |
| Mar 2026 | Nivea | 550K | 17.4% | 5 |
| Mar 2026 | Simple | 12.1K | 0.38% | 6 |
| Apr 2026 | Clinique | 823K | 26.1% | 1 |
| Apr 2026 | Bioderma | 673K | 21.3% | 2 |
| Apr 2026 | Garnier | 550K | 17.4% | 3 |
| Apr 2026 | Neutrogena | 550K | 17.4% | 4 |
| Apr 2026 | Nivea | 550K | 17.4% | 5 |
| Apr 2026 | Simple | 12.1K | 0.38% | 6 |
| May 2026 | Clinique | 823K | 26.1% | 1 |
| May 2026 | Bioderma | 673K | 21.3% | 2 |
| May 2026 | Garnier | 550K | 17.4% | 3 |
| May 2026 | Neutrogena | 550K | 17.4% | 4 |
| May 2026 | Nivea | 550K | 17.4% | 5 |
| May 2026 | Simple | 12.1K | 0.38% | 6 |
| Jun 2026 | Clinique | 673K | 24.2% | 1 |
| Jun 2026 | Bioderma | 550K | 19.8% | 2 |
| Jun 2026 | Garnier | 550K | 19.8% | 3 |
| Jun 2026 | Nivea | 550K | 19.8% | 4 |
| Jun 2026 | Neutrogena | 450K | 16.2% | 5 |
| Jun 2026 | Simple | 9.9K | 0.36% | 6 |
| Jul 2026 | Nivea | 823K | 26.9% | 1 |
| Jul 2026 | Clinique | 673K | 22% | 2 |
| Jul 2026 | Bioderma | 550K | 18% | 3 |
| Jul 2026 | Garnier | 550K | 18% | 4 |
| Jul 2026 | Neutrogena | 450K | 14.7% | 5 |
| Jul 2026 | Simple | 12.1K | 0.4% | 6 |
| Aug 2026 | Clinique | 673K | 21.5% | 1 |
| Aug 2026 | Neutrogena | 673K | 21.5% | 2 |
| Aug 2026 | Nivea | 673K | 21.5% | 3 |
| Aug 2026 | Bioderma | 550K | 17.6% | 4 |
| Aug 2026 | Garnier | 550K | 17.6% | 5 |
| Aug 2026 | Simple | 12.1K | 0.39% | 6 |
| Sep 2026 | Bioderma | — | — | — |
| Sep 2026 | Clinique | — | — | — |
| Sep 2026 | Garnier | — | — | — |
| Sep 2026 | Neutrogena | — | — | — |
| Sep 2026 | Nivea | — | — | — |
| Sep 2026 | Simple | — | — | — |

## What is being compared

- **Bioderma**: Measured on the search term “bioderma”.
- **Clinique**: Measured on the search term “clinique”.
- **Garnier**: Measured on the search term “garnier”.
- **Neutrogena**: Measured on the search term “neutrogena”.
- **Nivea**: Measured on the search term “nivea”.
- **Simple**: Measured on the search term “simple skincare”.

- [Bioderma](/demand/global-en/brands/bioderma)
- [Clinique](/demand/global-en/brands/clinique)
- [Garnier](/demand/global-en/brands/garnier)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Nivea](/demand/global-en/brands/nivea)
- [Simple](/demand/global-en/brands/simple-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among make up remover worldwide?

Clinique, Neutrogena and Nivea share the highest estimated Share of Search among make up remover worldwide, at 21.5% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Make up remover: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/make-up-remover

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/make-up-remover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
