--- title: "MaintainX vs UpKeep: Which is searched more?" description: "Is MaintainX or UpKeep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maintenance management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/maintainx-vs-upkeep" publisher: "Brandwave" --- # MaintainX vs UpKeep: Which is searched more? Is MaintainX or UpKeep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maintenance management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MaintainX and UpKeep - **Competitive set**: Maintenance management software - **Market**: Global - **Month measured**: Sep 2026 - **MaintainX Share of Search**: 41.5% - **UpKeep Share of Search**: 22.2% ## Is MaintainX or UpKeep more popular in search? - In September 2026, MaintainX had more branded searches than UpKeep among maintenance management software worldwide. MaintainX had about 50,900 branded searches, while UpKeep had 27,200. MaintainX made up 41.5% of all maintenance management software searches we track, and UpKeep accounted for 22.2%. - MaintainX was ahead of UpKeep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MaintainX’s share of searches among maintenance management software worldwide moved from 29.9% to 41.5%, and its estimated monthly branded searches moved from 41.6K to 50.9K. - Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide moved from 29.3% to 22.2%, and its estimated monthly branded searches moved from 40.7K to 27.2K. ## Top maintenance management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MaintainX appeared in all five answers. UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MaintainX was listed before UpKeep in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MaintainX | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Limble | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fiix | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | UpKeep | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | IBM Maximo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | eMaint | 6th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about maintenance management software - Asked ChatGPT "Which maintenance management platform should I use?": 1. MaintainX, 2. Limble, 3. Fiix, 4. IBM Maximo - Asked ChatGPT "What are the best maintenance management platforms?": 1. MaintainX, 2. Limble, 3. IBM Maximo, 4. Fiix, 5. UpKeep, 6. eMaint - Asked ChatGPT "What's the best maintenance management platform for a maintenance team?": 1. MaintainX, 2. Limble, 3. Fiix, 4. UpKeep, 5. IBM Maximo - Searched Google, AI Overview "maintenance management software": 1. MaintainX, 2. UpKeep, 3. Fiix, 4. Limble, 5. eMaint - Searched Google, AI Overview "cmms software": 1. MaintainX, 2. Limble, 3. UpKeep, 4. Fiix, 5. eMaint, 6. IBM Maximo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for maintenance management software worldwide in September 2026? - UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026. - Estimated monthly branded searches for MaintainX worldwide rose 22.2% over 12 measured months, from 41.6K to 50.9K in September 2026. ## Month by month | Month | MaintainX estimated searches | MaintainX Share of Search | MaintainX rank | UpKeep estimated searches | UpKeep Share of Search | UpKeep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.6K | 29.9% | 1 | 40.7K | 29.3% | 2 | | Nov 2025 | 41.6K | 34% | 1 | 33.3K | 27.1% | 2 | | Dec 2025 | 34.6K | 31.8% | 1 | 33.3K | 30.6% | 2 | | Jan 2026 | 42.3K | 33.5% | 1 | 33.3K | 26.4% | 2 | | Feb 2026 | 42.5K | 35.3% | 1 | 27.3K | 22.7% | 2 | | Mar 2026 | 51.4K | 36% | 1 | 33.3K | 23.4% | 2 | | Apr 2026 | 51.6K | 40.5% | 1 | 27.3K | 21.4% | 2 | | May 2026 | 63.2K | 39.9% | 1 | 27.3K | 17.2% | 3 | | Jun 2026 | 62.4K | 40.2% | 1 | 27.2K | 17.6% | 2 | | Jul 2026 | 51.4K | 41% | 1 | 27.2K | 21.7% | 2 | | Aug 2026 | 51.1K | 41.7% | 1 | 27.2K | 22.2% | 2 | | Sep 2026 | 50.9K | 41.5% | 1 | 27.2K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MaintainX’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MaintainX**: Measured on the search terms “cmms maintainx”, “getmaintainx com”, “maintain x”, “maintainx”, “maintainx app”, “maintainx cmms” and “maintainx software”, summed into one figure. - **UpKeep**: Measured on the search terms “cmms upkeep”, “upkeep cmms”, “upkeep com” and “upkeep maintenance software”, summed into one figure. - [MaintainX profile](/demand/global-en/brands/maintainx) - [UpKeep profile](/demand/global-en/brands/upkeep) - [All maintenance management software worldwide](/demand/global-en/categories/maintenance-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MaintainX or UpKeep more popular in search? In September 2026, MaintainX had more branded searches than UpKeep among maintenance management software worldwide. MaintainX had about 50,900 branded searches, while UpKeep had 27,200. MaintainX made up 41.5% of all maintenance management software searches we track, and UpKeep accounted for 22.2%. ## Cite this page Brandwave. "MaintainX vs UpKeep: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/maintainx-vs-upkeep This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/maintainx-vs-upkeep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.