--- title: "IBM Maximo vs UpKeep: Which is searched more?" description: "Is IBM Maximo or UpKeep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maintenance management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/ibm-maximo-vs-upkeep" publisher: "Brandwave" --- # IBM Maximo vs UpKeep: Which is searched more? Is IBM Maximo or UpKeep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maintenance management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IBM Maximo and UpKeep - **Competitive set**: Maintenance management software - **Market**: Global - **Month measured**: Sep 2026 - **IBM Maximo Share of Search**: 14.8% - **UpKeep Share of Search**: 22.2% ## Is IBM Maximo or UpKeep more popular in search? - In September 2026, UpKeep had more branded searches than IBM Maximo among maintenance management software worldwide. UpKeep had about 27,200 branded searches, while IBM Maximo had 18,100. UpKeep made up 22.2% of all maintenance management software searches we track, and IBM Maximo accounted for 14.8%. - UpKeep was ahead of IBM Maximo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IBM Maximo’s share of searches among maintenance management software worldwide moved from 16% to 14.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, UpKeep’s share of searches among maintenance management software worldwide moved from 29.3% to 22.2%, and its estimated monthly branded searches moved from 40.7K to 27.2K. ## Top maintenance management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IBM Maximo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UpKeep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UpKeep was listed before IBM Maximo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MaintainX | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Limble | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fiix | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | UpKeep | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | IBM Maximo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | eMaint | 6th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about maintenance management software - Asked ChatGPT "Which maintenance management platform should I use?": 1. MaintainX, 2. Limble, 3. Fiix, 4. IBM Maximo - Asked ChatGPT "What are the best maintenance management platforms?": 1. MaintainX, 2. Limble, 3. IBM Maximo, 4. Fiix, 5. UpKeep, 6. eMaint - Asked ChatGPT "What's the best maintenance management platform for a maintenance team?": 1. MaintainX, 2. Limble, 3. Fiix, 4. UpKeep, 5. IBM Maximo - Searched Google, AI Overview "maintenance management software": 1. MaintainX, 2. UpKeep, 3. Fiix, 4. Limble, 5. eMaint - Searched Google, AI Overview "cmms software": 1. MaintainX, 2. Limble, 3. UpKeep, 4. Fiix, 5. eMaint, 6. IBM Maximo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for maintenance management software worldwide in September 2026? - In September 2026, IBM Maximo overtook Limble to rank 3rd among maintenance management software worldwide, with 14.8% of the searches. - UpKeep’s share of searches among maintenance management software worldwide has gained ground for 3 months in a row, from 17.6% to 22.2% in September 2026. ## Month by month | Month | IBM Maximo estimated searches | IBM Maximo Share of Search | IBM Maximo rank | UpKeep estimated searches | UpKeep Share of Search | UpKeep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 16% | 3 | 40.7K | 29.3% | 2 | | Nov 2025 | 18.1K | 14.8% | 3 | 33.3K | 27.1% | 2 | | Dec 2025 | 14.8K | 13.6% | 3 | 33.3K | 30.6% | 2 | | Jan 2026 | 18.1K | 14.3% | 3 | 33.3K | 26.4% | 2 | | Feb 2026 | 18.1K | 15.1% | 3 | 27.3K | 22.7% | 2 | | Mar 2026 | 18.1K | 12.7% | 4 | 33.3K | 23.4% | 2 | | Apr 2026 | 18.1K | 14.2% | 3 | 27.3K | 21.4% | 2 | | May 2026 | 18.1K | 11.4% | 4 | 27.3K | 17.2% | 3 | | Jun 2026 | 18.1K | 11.7% | 5 | 27.2K | 17.6% | 2 | | Jul 2026 | 18.1K | 14.4% | 3 | 27.2K | 21.7% | 2 | | Aug 2026 | 14.8K | 12.1% | 4 | 27.2K | 22.2% | 2 | | Sep 2026 | 18.1K | 14.8% | 3 | 27.2K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using IBM Maximo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IBM Maximo**: Measured on the search term “ibm maximo”. - **UpKeep**: Measured on the search terms “cmms upkeep”, “upkeep cmms”, “upkeep com” and “upkeep maintenance software”, summed into one figure. - [IBM Maximo profile](/demand/global-en/brands/ibm-maximo) - [UpKeep profile](/demand/global-en/brands/upkeep) - [All maintenance management software worldwide](/demand/global-en/categories/maintenance-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IBM Maximo or UpKeep more popular in search? In September 2026, UpKeep had more branded searches than IBM Maximo among maintenance management software worldwide. UpKeep had about 27,200 branded searches, while IBM Maximo had 18,100. UpKeep made up 22.2% of all maintenance management software searches we track, and IBM Maximo accounted for 14.8%. ## Cite this page Brandwave. "IBM Maximo vs UpKeep: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/ibm-maximo-vs-upkeep This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/maintenance-management-software/compare/ibm-maximo-vs-upkeep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.