---
title: "Magnetic tile brands: Which are searched most?"
description: "Compare the brands people buy magnetic building tiles from. Share of Search among MAGNA-TILES, Connetix and PicassoTiles, the magnetic tile brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/magnetic-tile-brands"
publisher: "Brandwave"
---

# Magnetic tile brands: Which are searched most?

Compare the brands people buy magnetic building tiles from. Share of Search among MAGNA-TILES, Connetix and PicassoTiles, the magnetic tile brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Magnetic tile brands
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: MAGNA-TILES, 72.7%

## Which brand is most popular in search among magnetic tile brands worldwide?

- In September 2026, MAGNA-TILES was the most searched among magnetic tile brands worldwide, with an estimated 246K branded searches, 72.7% of all searches for the three we track.
- Connetix is in 2nd place, 46 percentage points behind at 26.7%.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide increased from 68.7% to 72.7%.
- Across the 12 months ending September 2026, Connetix’s share of searches among magnetic tile brands worldwide decreased from 30.8% to 26.7%.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide peaked at 82.7% in April 2026 and was lowest at 68.7% in October 2025.
- Across the 12 months ending September 2026, Connetix’s share of searches among magnetic tile brands worldwide peaked at 30.8% in October 2025 and was lowest at 16.7% in April 2026.
- Across the 12 months ending September 2026, PicassoTiles held steady: its share of searches among magnetic tile brands worldwide moved less than 0.5 percentage points.

## Top magnetic tile brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, MAGNA-TILES, Connetix and PicassoTiles appeared every time. MAGNA-TILES was recommended most often, coming first in four out of five answers. Connetix was second, and PicassoTiles was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MAGNA-TILES | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Connetix | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| PicassoTiles | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |

## Every AI answer about magnetic tile brands

- Asked ChatGPT "Which magnetic tiles should I buy for my kids?": 1. MAGNA-TILES, 2. Connetix, 3. PicassoTiles
- Asked ChatGPT "What are the best magnetic tile brands?": 1. MAGNA-TILES, 2. Connetix, 3. PicassoTiles
- Asked ChatGPT "What's the best magnetic tile set for a toddler?": 1. MAGNA-TILES, 2. Connetix, 3. PicassoTiles
- Searched Google, AI Overview "magnetic tiles": 1. MAGNA-TILES, 2. PicassoTiles, 3. Connetix
- Searched Google, AI Overview "best magnetic tiles": 1. Connetix, 2. MAGNA-TILES, 3. PicassoTiles

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [MAGNA-TILES vs Connetix: compare search popularity](/demand/global-en/compare/connetix-vs-magna-tiles): 72.7% against 26.7% Share of Search.

## How did search popularity change for magnetic tile brands worldwide in September 2026?

- In September 2026, Connetix gained share of searches among magnetic tile brands worldwide, from 19.6% to 26.7%.
- In September 2026, MAGNA-TILES lost share of searches among magnetic tile brands worldwide, from 79.8% to 72.7%.
- Estimated monthly branded searches for PicassoTiles worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MAGNA-TILES | 72.7% | 246K | 0.0% | Valtech |
| 2 | Connetix | 26.7% | 90.5K | +49.6% | Connetix |
| 3 | PicassoTiles | 0.56% | 1.9K | 0.0% | PicassoTiles |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MAGNA-TILES | 301K | 68.7% | 1 |
| Oct 2025 | Connetix | 135K | 30.8% | 2 |
| Oct 2025 | PicassoTiles | 2.4K | 0.55% | 3 |
| Nov 2025 | MAGNA-TILES | 550K | 72.8% | 1 |
| Nov 2025 | Connetix | 201K | 26.6% | 2 |
| Nov 2025 | PicassoTiles | 4.4K | 0.58% | 3 |
| Dec 2025 | MAGNA-TILES | 550K | 76.3% | 1 |
| Dec 2025 | Connetix | 165K | 22.9% | 2 |
| Dec 2025 | PicassoTiles | 5.4K | 0.75% | 3 |
| Jan 2026 | MAGNA-TILES | 246K | 76.3% | 1 |
| Jan 2026 | Connetix | 74K | 23% | 2 |
| Jan 2026 | PicassoTiles | 2.4K | 0.74% | 3 |
| Feb 2026 | MAGNA-TILES | 246K | 79.8% | 1 |
| Feb 2026 | Connetix | 60.5K | 19.6% | 2 |
| Feb 2026 | PicassoTiles | 1.9K | 0.62% | 3 |
| Mar 2026 | MAGNA-TILES | 246K | 79.8% | 1 |
| Mar 2026 | Connetix | 60.5K | 19.6% | 2 |
| Mar 2026 | PicassoTiles | 1.9K | 0.62% | 3 |
| Apr 2026 | MAGNA-TILES | 201K | 82.7% | 1 |
| Apr 2026 | Connetix | 40.5K | 16.7% | 2 |
| Apr 2026 | PicassoTiles | 1.6K | 0.66% | 3 |
| May 2026 | MAGNA-TILES | 165K | 76.4% | 1 |
| May 2026 | Connetix | 49.5K | 22.9% | 2 |
| May 2026 | PicassoTiles | 1.6K | 0.74% | 3 |
| Jun 2026 | MAGNA-TILES | 165K | 76.4% | 1 |
| Jun 2026 | Connetix | 49.5K | 22.9% | 2 |
| Jun 2026 | PicassoTiles | 1.6K | 0.74% | 3 |
| Jul 2026 | MAGNA-TILES | 201K | 76.3% | 1 |
| Jul 2026 | Connetix | 60.5K | 23% | 2 |
| Jul 2026 | PicassoTiles | 1.9K | 0.72% | 3 |
| Aug 2026 | MAGNA-TILES | 246K | 79.8% | 1 |
| Aug 2026 | Connetix | 60.5K | 19.6% | 2 |
| Aug 2026 | PicassoTiles | 1.9K | 0.62% | 3 |
| Sep 2026 | MAGNA-TILES | 246K | 72.7% | 1 |
| Sep 2026 | Connetix | 90.5K | 26.7% | 2 |
| Sep 2026 | PicassoTiles | 1.9K | 0.56% | 3 |

## What is being compared

- **Connetix**: Measured on the search term “connetix”.
- **MAGNA-TILES**: Measured on the search term “magna tiles”.
- **PicassoTiles**: Measured on the search term “picassotiles”.

- [Connetix](/demand/global-en/brands/connetix)
- [MAGNA-TILES](/demand/global-en/brands/magna-tiles)
- [PicassoTiles](/demand/global-en/brands/picassotiles)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among magnetic tile brands worldwide?

In September 2026, MAGNA-TILES was the most searched among magnetic tile brands worldwide, with an estimated 246K branded searches, 72.7% of all searches for the three we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Magnetic tile brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/magnetic-tile-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/magnetic-tile-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
